Rhapsody's Quick Cuts #2: New Platforms, AI Innovations, and Iconic Brand Strategies

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Adrian Serafin - 8 July 2024 - 5 min read

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Rhapsody's Quick Cuts #2: New Platforms, AI Innovations, and Iconic Brand Strategies

Reading time: 5 mins



Explore how Meta's Threads is revolutionizing social media engagement, discover why social media remains a powerhouse for ROI and ecommerce, understand the balance L'Oréal strikes between AI and human judgment in hiring, learn about Formula E's strategy of continuous evolution, and see how Mattel is steering Barbie towards new market opportunities. Each trend offers actionable insights to help you stay ahead in the competitive marketing arena.



Cut 1/5: Threads App Surpasses 100 Million Users in Record Time

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📱 Meta's new text-based platform, Threads, has rapidly gained popularity, offering brands a new channel to engage with audiences.

Action items for You:

  1. Claim your brand's username on Threads.
  2. Develop a content strategy tailored to Threads' text-based format.
  3. Monitor conversations and engage with your audience authentically.
  4. Experiment with cross-promotion between Threads and your other social channels.
  5. Stay informed about new features and best practices for Threads.



Cut 2/5: Social Media's Dominance in ROI and Evolving Ecommerce

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📈 Social media continues to provide the highest ROI for marketers, with platforms like Instagram and Facebook leading the way. 43% of marketers use social media for product discovery and purchasing, with a significant number of transactions occurring directly on these platforms.

Action items for You:

  1. Leverage influencer marketing to boost product recommendations.
  2. Set up virtual stores on social media platforms to enable in-app purchases.
  3. Utilize social media DMs for customer service.
  4. Regularly analyze which platforms yield the highest ROI.
  5. Create engaging, high-quality content tailored for social media.



Cut 3/5: L'Oréal's Approach to AI in Recruitment

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💇‍♀️ L'Oréal's global VP of talent acquisition emphasizes that while AI can manage high applicant volumes, it can't replace human judgment in recruitment. This highlights the balance between AI and human skills in hiring processes.

Action items for You:

  1. Use AI to streamline initial application screenings.
  2. Maintain human oversight for final recruitment decisions.
  3. Train HR teams on AI tools to improve efficiency.
  4. Ensure AI systems are free from biases.
  5. Regularly review AI processes to align with company values.



Cut 4/5: Formula E's Continuous Evolution Strategy

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🏎️ Formula E's CEO discusses the need for continuous evolution within the company, highlighted by the appointment of Manchester United’s former marketer as CMO. The focus is on constant restructuring to stay ahead.

Action items for You:

  1. Use AI to streamline initial application screenings.
  2. Maintain human oversight for final recruitment decisions.
  3. Train HR teams on AI tools to improve efficiency.
  4. Ensure AI systems are free from biases.
  5. Regularly review AI processes to align with company values.



Last Cut: Mattel's Strategic Direction for Barbie

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👱‍♀️ As Barbie celebrates its 65th anniversary, Mattel plans to leverage the brand's power to explore new market opportunities and reinforce its iconic status.

Action items for You:

  1. Identify and leverage brand strengths.
  2. Explore new market opportunities while maintaining brand identity.
  3. Use anniversaries and milestones for brand promotions.
  4. Engage in storytelling that resonates with current trends.
  5. Collaborate with influencers to keep the brand relevant.

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