Welcome to this week’s edition of Quick Cuts, where we unpack the latest shifts in the marketing world. From the transformative power of AI driving efficiency gains to the tightening grip of privacy regulations reshaping data strategies, we explore the trends you need to stay ahead. We'll also explore the innovations in ecommerce that are improving user experience and why genuine, value-based influencer partnerships take centre stage. Let’s cut through the noise with insights that will keep your marketing agile and competitive!

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## Cut 1/5: Privacy Regulations Continue to Shape Data Strategies
_Source: marketingweek_

![Privacy regulations](https://images.unsplash.com/photo-1520697830682-bbb6e85e2b0b?q=80&w=2370&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 As privacy regulations like GDPR and CCPA become more stringent, brands are re-evaluating their data collection and usage strategies. This shift is compelling marketers to prioritise transparency and consumer trust while adapting to new compliance requirements. The focus on ethical data practices is reshaping how brands approach customer engagement and loyalty programs, making it essential for marketers to stay informed about legislative changes that could impact their strategies.

**Action items for You:**

- **Prioritise Transparent Data Practices:** Implement clear, consumer-friendly privacy policies to build trust and avoid legal complications.
<br>*Tools:* Use OneTrust or TrustArc for GDPR and CCPA compliance.
- **Optimise Data Collection with Consent Management:** Ensure all data is collected with explicit user consent to stay compliant and maintain ethical standards.
<br>*Tools:* CookiePro or Usercentrics for consent management solutions.
- **Adapt Loyalty Programs:** Rebuild loyalty strategies around first-party data to enhance personalisation without compromising privacy.
- **Track Legislative Changes:** Keep up with [privacy law updates](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) and adapt your data strategies accordingly to remain ahead of regulatory demands.
- **Emphasise Customer Trust:** Communicate your commitment to ethical data use in marketing materials to enhance consumer confidence.

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## Cut 2/5: AI's Role in Driving Marketing Efficiency Gains
_Source: marketinghub_

![AI role in efficiency gains](https://images.unsplash.com/photo-1518186285589-2f7649de83e0?q=80&w=2574&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Artificial intelligence is increasingly being adopted by brands to enhance marketing efficiency and personalisation. Recent reports indicate that 88% of marketers plan to invest in [AI tools](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) for [content creation](https://www.rhapsodymedia.com/production) and customer insights this year. This trend highlights the growing reliance on AI-driven analytics and automation, which enable brands to deliver more tailored experiences while optimising resource allocation. The integration of AI is seen as a crucial factor in maintaining competitive advantage in a rapidly evolving market.

**Action items for You:**

- **Leverage AI for Personalisation:** Use AI to tailor content and offers for individualised [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux) at scale.
<br>*Tools:* Platforms like Persado or Dynamic Yield for AI-driven content personalisation.
- **Automate Customer Insights:** Adopt AI analytics to gather deep insights into customer behavior and optimise targeting.
<br>*Tools:* Google Analytics 4, Salesforce Einstein.
- **Integrate AI in Content Creation:** Automate repetitive tasks like email content generation or social media posts to increase efficiency.
<br>*Tools:* Jasper or [Engine 2.0](https://www.rhapsodymedia.com/technology/engine) for AI-assisted content creation.
- **Optimise Ad Spend with AI:** Use AI algorithms to adjust bidding strategies in real-time for cost-effective ad campaigns.
<br>*Tools:* Google's Smart Bidding or Facebook's AI ad tools.
- **Test AI-Driven Campaigns:** Experiment with AI tools for marketing automation to stay competitive.

<br><br>
## Cut 3/5: E-commerce Platforms Innovate to Enhance User Experience
_Source: medium_

![VTEX e-commerce UX](https://images.unsplash.com/photo-1585144499819-651e1c1c97ec?q=80&w=2412&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 E-commerce platforms are innovating rapidly to improve user experiences, with features like [augmented reality (AR)](https://www.rhapsodymedia.com/blog/ecommerce-digital-marketing-strategy-best-tactics) product try-ons and personalised shopping recommendations becoming standard. Brands are investing heavily in technology that facilitates seamless online interactions, reflecting a broader trend towards enhancing [digital customer journeys](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation). This evolution in e-commerce not only caters to changing consumer preferences but also helps brands differentiate themselves in a crowded marketplace

**Action items for You:**

- **Invest in AR and VR Shopping Experiences:** Implement AR product try-ons to offer interactive, [immersive shopping experiences.](https://www.rhapsodymedia.com/blog/vr-stadium-experiences-deep-dive-into-vr-stadium-tours)
<br>*Examples:* AR VTEX inttegrations, Snapchat’s AR tools.
- **Personalise User Journeys:** Enhance your site’s recommendation engine to provide tailored product suggestions based on user behavior.
<br>*Tools:* [Connectif App](https://apps.vtex.com/connectif-connectif/p) for personalisation for VTEX 
- **Simplify Checkout Processes:** Streamline checkout and [payment gateways](https://developers.vtex.com/docs/guides/payments-integration-payment-methods) to reduce friction and boost conversion rates.
<br>*Examples:* PayPal One Touch, Stripe or Apple Pay.
- **Integrate Chatbots for Real-Time Support:** Deploy AI chatbots to assist customers during their shopping experience.
<br>*Tools:* [Chattigo for VTEX](https://apps.vtex.com/chattigopartnercl-chattigo-webchat-widget/p)
- **Optimise for Mobile:** Prioritise [mobile-first design](https://www.rhapsodymedia.com/development/web-development) to cater to the growing number of consumers shopping on their smartphones.

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## Cut 4/5: Influencer Marketing Shifts Towards Authentic Engagement
_Source: researchgate_

![Influencer Marketing Authenticity](https://images.unsplash.com/photo-1522860747050-bb0c1af38ae9?q=80&w=2371&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 The landscape of influencer marketing is undergoing a significant transformation, with brands increasingly focusing on partnerships with micro-influencers who offer [authentic engagement](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) with niche audiences. This shift is driven by consumer demand for genuine connections and relatable endorsements rather than celebrity endorsements. Brands are prioritising long-term relationships with influencers who align closely with their [values](https://www.rhapsodymedia.com/strategy/branding), enhancing trust and credibility within target markets.

**Action items for You:**

- **Partner with Micro-Influencers:** Focus on micro-influencers who have stronger, more authentic engagement with niche audiences.
<br>*Tools:* Use Aspire or Upfluence for finding and managing micro-influencer campaigns.
- **Build Long-Term Relationships:** Foster longer-term partnerships with influencers who align with your brand values for sustained credibility.
- **Track Authentic Engagement Metrics:** Move beyond follower counts to assess the genuine interaction rates of influencers.
<br>*Tools:* HypeAuditor or Traackr.
- **Co-Create Content:** Collaborate with influencers to create authentic, branded content that resonates with their audiences.
- **Focus on Value Alignment:** Ensure influencer partnerships reflect your [brand’s values](https://www.rhapsodymedia.com/strategy/branding) to build deeper trust with consumers.

<br><br>
## Cut 5/5: Social Media Advertising Spend Surges
_Source: statista_

![Social Media budget](https://images.unsplash.com/photo-1553285991-4c74211f5097?q=80&w=2370&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Social media advertising continues to see significant growth, projected to exceed $300 billion in 2024. This surge reflects the increasing importance of social platforms in marketing strategies as brands seek to engage consumers where they spend the most time online. The rise of video content and interactive ads on platforms like TikTok and Instagram is driving this trend, compelling marketers to adapt their strategies to leverage these dynamic formats effectively.

**Action items for You:**

- **Increase Investment in Video Ads:** Allocate more of your social media budget to video ads to capitalise on growing engagement with dynamic formats.
<br>*Tools:* TikTok Ads Manager, Instagram Video Ads.
- **Adopt Interactive Ad Formats:** Experiment with interactive and shoppable ads to drive engagement and conversions.
<br>*Tools:* Facebook Collection Ads, TikTok Shoppable Ads.
- **Utilise Platform-Specific Insights:** Leverage advanced targeting options on platforms like TikTok and Instagram to reach the right audience with tailored content.
<br>*Tools:* Meta Business Suite, TikTok Ads Manager.
- **Maximise ROI with Real-Time Bidding:** Use real-time bidding to optimise ad placements and get the most out of your social media spend.
<br>*Tools:* Google Ads, Facebook’s Dynamic Ads.
- **Monitor Ad Performance:** Continuously track the performance of your social media ads to refine your targeting and improve results.
<br>*Tools:* Sprout Social, Hootsuite Analytics.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Head of Growth and Marketing

Adrian Serafin

Rhapsody's Quick Cuts #11: AI, Privacy, and E-commerce: Key Trends Shaping Marketing

<br><br>
There have been plenty of times I've walked into a room (or these days, joined a video call) for a brand refresh briefing and felt the palpable mix of excitement and trepidation in the air.

There's always that hint of "**We've been successful doing what we're doing, so why change?**" mixed with "We know times are changing, and we need to adapt." It's a delicate dance, this process of reimagining a brand. And it's far more than just picking a new colour palette or a tagline that “will cut through the noise”.

**Revisiting your brand can feel a bit like revisiting your online dating profile from a wilder time** – full of cringe bios and questionable photo choices. Is this logo still, well, presentable?  Do these colours even reflect who we are anymore?  

The pressure to change and update your [branding](https://www.rhapsodymedia.com/strategy/branding) can be paralysing, especially when it feels like everyone's out there with a perfectly curated Instagram feed and a million followers, or going viral on TikTok.  But here's a thought to consider: **what if a brand refresh isn't about chasing trends or aesthetics, and hoping for the best?** What if it's a journey of self-discovery, a delicate dance that unearths the authentic brand beneath the surface?

<br> 

### Give your eyes a break without missing out. 

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m0qg3pd5" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>

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## When do we need a brand refresh? And why?

The need for a brand refresh often creeps in subtly. Perhaps your marketing materials start to feel stale, failing to resonate with your audience. Maybe your social media engagement is spiralling down, or a competitor emerges with a more modern message. These are all signs that it's time to take a deeper look.  

**But the most important prompt for a refresh is a sense of disconnect** – a feeling that your brand identity no longer reflects who you truly are. Maybe your once-edgy startup has matured into an industry leader, or perhaps your traditional company needs to appeal to a younger, digital-savvy demographic. 

A brand refresh becomes necessary when there's a gap between who you are and how you're perceived. It's the art of staying relevant without losing your essence.  It's an opportunity to reassess your values, realign your messaging, and reconnect with your audience on a deeper level. 

It's a chance to say, "**We've grown, and our brand should too**."

![Beyond Aesthetics: Why brand refresh is a soul search, not just a facelift](https://rhapsody.ams3.digitaloceanspaces.com/7084cd18de58e2dba7f0a8451a9234e3.jpg)

## What makes a great brand? 

**Great brands are like great novels** - they draw you in, make you feel something, and leave a lasting impression. At their core, they have a compelling narrative. It's not just about what they sell, but the story they're telling. Everyone loves a good story - what's yours?  

But a narrative alone isn't enough to keep you coming back for more. **Strong beliefs are what makes great brands stand out**. They stand for something bigger than themselves, whether it's protecting the planet, pushing boundaries, or sparking creativity. 

These beliefs are their guiding light, informing every decision they make, from the products they build to how they treat their customers and employees. 

**Can you articulate what you stand for in a way that resonates and inspires?** 

Clear messaging is another ingredient of great brands. If you can't explain your brand in a sentence, how can you expect your customers to understand and remember you? 

Consistency across all platforms ensures that whether someone encounters you on Instagram, in a store, or through a newsletter, they're getting the same brand experience. Finally, a distinctive visual language helps you stand out in a crowded market. It's not about being the loudest, but about being uniquely you.

## Beyond Likes and Followers

Social media has changed the script, and the way we use it is constantly evolving. Brands need to be chameleons, adapting to these ever-shifting landscapes. Forget throwing money at likes and followers – success now relies on understanding your cultural niche, adding value to the conversation, and fostering genuine connections. Today's audiences are looking for authenticity; **they want to be seen as individuals, not faceless demographics.**

This new reality informs every aspect of a brand refresh. Consider how your brand will breathe life across platforms – how your visual identity translates from the aesthetic of Instagram to the fast-paced energy of TikTok, and the professional aura of LinkedIn. How can you create opportunities for user-generated content that not only showcases your products but also aligns with your brand's core values? Think beyond transactions – how can you nurture a thriving community where people connect and feel a sense of belonging?

Metrics need to evolve too. Yes, ROI is important, but so is engagement and the strength of your community. A successful refresh isn't just a visual makeover; it's a reimagining of how you interact with and empower your audience across every touchpoint.

**You're refreshing a relationship**. You're inviting your audience to become co-creators of your brand story. So, the key questions become: How can we design not just for them, but with them? How can we create a brand that doesn't just speak to them, but speaks through them?  

[Beyond Aesthetics: Why brand refresh is a soul search, not just a facelift](ams3.digitaloceanspaces.com/rhapsody/3db8759880c97a692e45b63ff47af5ec.mp4)

## Finding Your Soul: When All the Pieces Fit

Here's where the magic happens. When your narrative, beliefs, messaging, voice, and look all align – that's when you've found your brand's soul. It's that ineffable quality that makes people say, "**This isn't just a product/service, it's a part of who I am.**"

It's Nike's "Just Do It" philosophy that inspires athletes and beginners alike. It's Patagonia's unwavering commitment to environmental sustainability. It's Apple's promise of sleek, user-friendly innovation.
In the end, a brand refresh is more than just a cosmetic touch-up; it's a soul-searching journey. 

It's about rediscovering who you are and who you want to be, about creating a brand that doesn't just sell products, but moves people. 

Because a brand is no longer defined by what it tells customers – it's the story customers tell each other. 


Beyond Aesthetics: Why brand refresh is a soul search, not just a facelift

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Head of Creative Services (UK)

Alejandra Romero 

This week’s Quick Cuts takes you on a whirlwind tour of the latest marketing moves and [tech](https://www.rhapsodymedia.com/technology) updates you can't afford to miss. From B2B marketers going all-in on video to Instagram doubling down on carousel content, we’ve got the insights to help you stay sharp. We’re also decoding Google’s latest shake-ups—from algorithm tweaks to the end of Smart Campaigns—and how you can turn these changes into opportunities. Let’s cut through the noise and get straight to the strategies that will keep you on top in the marketing landscape.

<br><br>
## Cut 1/5: B2B Marketers Shifting Focus to Video Content:
_Source: ignitevisibility.com_

![Video content b2b](https://images.unsplash.com/photo-1599240211563-17590b1af857?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3DD)
_Photo: Unsplash_

🚀 A recent report indicates that 46% of B2B marketers are planning to increase their social media content, particularly through [video](https://www.rhapsodymedia.com/production/video-production). This shift underscores the growing recognition of video as a vital tool for engaging audiences, enhancing [brand awareness](https://www.rhapsodymedia.com/strategy/branding), and nurturing leads. Marketers are expanding their video distribution strategies across various platforms, including social media and dedicated video hosting sites, to maximize reach and impact.

**Action items for You:**

- **Prioritize Video in Content Strategy:** Elevate your brand’s visibility by integrating video as a core component of your social media strategy, leveraging its power to engage and convert.
- **Diversify Video Distribution:** Expand your video reach by utilizing multiple platforms like LinkedIn, YouTube, and industry-specific hosting sites to target different audience segments.
- **Invest in Quality Video Production:** Ensure that your videos are not just frequent but also of high quality, as this directly influences audience retention and brand perception.
- **Use Video to Nurture Leads:** Incorporate video in your lead nurturing process, from explainer videos to case studies, to guide prospects through the buyer journey.
- **Analyze Video Performance:** Continuously monitor and analyze video performance metrics to optimize content and maximize ROI.


<br><br>
## Cut 2/5: Google's August 2024 Core Update:
_Source: ignitevisibility.com_

![SEO update analytics](https://images.unsplash.com/photo-1686061594225-3e92c0cd51b0?q=80&w=2942&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀  Google has initiated its August 2024 Core Update, which is causing significant fluctuations in website rankings across multiple industries. Early indications suggest that some lower-ranking sites are improving, while previously high-ranking sites may experience declines. This update emphasizes the importance of [high-quality, user-centered content](https://www.rhapsodymedia.com/production), prompting marketers to reassess their strategies to maintain visibility and traffic

**Action items for You:**

- **Audit and Update Content:** Conduct a thorough content audit to identify and improve underperforming pages, ensuring alignment with Google's quality standards.
- **Focus on User-Centered Content:** Prioritize the creation of user-centered, high-quality content that answers your audience's needs and queries.
- **Monitor Ranking Changes:** Keep a close eye on your site’s ranking fluctuations post-update to quickly adapt your SEO strategy.
- **Enhance Technical SEO:** Strengthen your website’s technical SEO, ensuring fast load times, mobile responsiveness, and proper indexing to maintain ranking.
- **Engage in Continuous Learning:** Stay updated with Google’s algorithm changes to proactively adjust your content strategy and retain search visibility.

<br><br>
## Cut 3/5: Google Phasing Out Smart Campaigns:
_Source: ignitevisibility.com_

![Google Ads](https://images.unsplash.com/photo-1662947203459-64edab687c3d?q=80&w=3028&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 In a major shift, Google announced it will phase out Smart Campaigns in favor of its newer Performance Max platform. This transition aims to leverage AI for optimizing ad performance across all Google inventory, including Search, Display, and YouTube. Advertisers, particularly small and medium-sized businesses, will need to adapt to this AI-driven approach, which promises improved campaign management but requires familiarity with new tools

**Action items for You:**

- **Transition to Performance Max:** Begin transitioning your ad campaigns to Google’s Performance Max platform to stay ahead of the curve.
- **Leverage AI Optimization:** Utilize AI-driven insights from Performance Max to enhance ad targeting and performance across Google’s vast inventory.
- **Educate Your Team:** Ensure your marketing team is trained on the new tools and features within Performance Max for a seamless transition.
- **Monitor Campaign Performance:** Closely track the performance of campaigns on Performance Max to understand its impact and optimize accordingly.
- **Adapt Budget Allocations:** Reassess your ad spend to align with the new capabilities of Performance Max, ensuring efficient use of your marketing budget.
<br><br>

## Cut 4/5: Growth of In-Feed Shopping:
_Source: multiple_

![Shocial shopping, in-feed shopping](https://images.unsplash.com/photo-1524508762098-fd966ffb6ef9?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Social media](https://www.rhapsodymedia.com/our-work/huawei) platforms are enhancing their shopping features, allowing users to purchase products directly through in-feed posts. This trend is particularly beneficial for e-commerce brands, as it streamlines the shopping experience and drives conversions directly from social media content.

**Action items for You:**

- **Integrate In-Feed Shopping into Social Strategy:** Begin incorporating shoppable posts on platforms like Instagram and Facebook to reduce the steps between discovery and purchase, making it easier for users to buy directly. Use Instagram Shopping and Facebook Shops to tag products in your posts and stories.
- **Leverage High-Quality Visual Content:** Invest in high-quality, visually appealing content that showcases your products in real-life scenarios to entice users to purchase directly from the feed. Use tools like Canva or Adobe Spark to create eye-catching visuals, or collaborate with influencers who excel in lifestyle content.
- **Optimize Product Tags and Descriptions:** Ensure product tags and descriptions are clear, engaging, and optimized for search within social platforms to make your products easily discoverable. Utilize Later or Hootsuite for planning and optimizing your in-feed posts with the right tags and descriptions.
- **Monitor and Analyze Shopping Insights:** Regularly track the performance of your shoppable posts to understand what resonates with your audience and optimize your strategy accordingly. Use platform-specific analytics (e.g., Instagram Insights, Facebook Analytics) to monitor engagement and conversion rates of your shoppable content.
- **Test and Iterate on Shopping Features:** Experiment with different formats (e.g., carousels, videos, stories) and shopping features to see what drives the most engagement and sales. Try Instagram Reels with product tags or Facebook Live Shopping to create interactive, real-time shopping experiences that encourage immediate purchases.
<br><br>

## Cut 5/5:  Instagram Expands Carousel Feature:
_Source: Meta_

![Instagram ads](https://images.unsplash.com/photo-1595039838779-f3780873afdd?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Instagram](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) has increased the maximum number of frames allowed in carousel posts from 10 to 20. This update offers brands greater flexibility in content creation, enabling them to deliver more comprehensive [storytelling](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world) and engaging campaigns within a single post. This change could significantly enhance audience interaction and [effectiveness](https://www.rhapsodymedia.com/strategy/marketing) of marketing efforts on the platform.

**Action items for You:**

- **Expand Content in Carousel Posts:** Take advantage of the increased frame limit to create more detailed and engaging carousel posts that tell a comprehensive story.
- **Enhance Storytelling:** Use the additional frames to build richer narratives or showcase multiple aspects of a product or campaign in a single post.
- **Increase Engagement with Interactive Content:** Incorporate interactive elements such as polls, quizzes, or user-generated content within your carousel to boost engagement.
- **Test Different Formats:** Experiment with various content formats in the extended carousel, such as tutorials, step-by-step guides, or before-and-after showcases.
- **Track Carousel Performance:** Monitor the performance of carousel posts to understand how the expanded format impacts user engagement and adjust your strategy accordingly.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #10: Google’s Algorithm Bombshell and Why Video is the New King in B2B

"Digital marketing is crucial for businesses in the modern era, as it enables targeted reach to a global audience. It enhances brand visibility, engages customers through various online channels, and provides measurable results. Cost-effective compared to traditional methods, digital marketing fosters customer relationships, boosts sales, and keeps businesses competitive in a rapidly evolving digital landscape."

_Adrian Serafin, Growth Marketing Manager_

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