<br><br>
Welcome to this week's Quick Cuts, where we dive into the most impactful developments in marketing and technology. From the resilience of display ads to consumer scepticism toward AI, and the latest trends driving the industry forward, we provide actionable insights to help you stay ahead.

<br><br>
## Cut 1/3: Rise of Display Ads Despite Challenges
[Source](https://digiday.com/marketing/cmo-strategies-a-guide-to-display-ads-benefits-obstacles-and-trends/)
![First.png](https://digiday.com/wp-content/uploads/sites/3/2024/05/positive-strategy-digiday.gif)

🚀 [Display advertising](https://www.rhapsodymedia.com/our-work/amazon) remains a cornerstone of digital marketing, with significant investments continuing despite challenges such as the deprecation of third-party cookies and brand safety concerns. Programmatic advertising and email newsletter sponsorships are particularly popular.

**Action items for You:**
- Optimise [Digital](https://www.rhapsodymedia.com/strategy/digitization) Advertising Spend
- Industry: E-commerce, Retail, [Technology](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=technology)
- Strategy: Invest in programmatic advertising and email newsletter sponsorships to maximise reach and engagement. Address brand safety concerns by using AI to monitor and optimise ad placements.
- Implementation: Partner with digital ad platforms that offer advanced targeting and reporting capabilities. Regularly review campaign performance and adjust strategies based on data insights.

<br><br>
## Cut 2/3:  Consumer Scepticism Towards AI in Marketing
[Source](https://www.forbes.com/sites/cmo/2024/05/22/why-marketers-seem-slow-to-adopt-new-technology/)
![Zrzut ekranu 2024-07-22 o 18.57.15.png](https://rhapsody.ams3.digitaloceanspaces.com/d66f32c03662d3252dcff85185fada66.png)

🚀 Despite the hype around [AI](https://www.rhapsodymedia.com/blog/bias-in-design-thinking-and-ai), a significant portion of consumers remains skeptical about its benefits in enhancing customer experience. Marketers need to balance AI integration with human interactions to maintain consumer trust and engagement.

**Action items for You:**
- Balance AI with Human Interaction
- Industry: [Luxury Goods](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=consumer-goods), Pharma, Sport
- Strategy: Integrate AI technologies to enhance customer experience but ensure that human interactions remain a key component. Use AI for data analysis and routine tasks while reserving human touchpoints for personalised customer service.
- Implementation: Implement AI chatbots for initial customer queries but provide easy access to human representatives for more complex issues. Train customer service teams to handle escalations effectively.

<br><br>
## Cut 3/3:  Top Marketing Trends and Technologies for 2024
[Source](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Top-Marketing-Trends-and-Technologies-for-2024-Marketers-Adjust-to-Dramatic-Market-Shifts-164815.aspx)
![First.png](https://dzceab466r34n.cloudfront.net/Images/ArticleImages/165251-feature-Top100-marketing-JulAug24-ORG.jpg)

🚀 Marketers are increasingly focusing on unifying customer data, embracing AI, and enhancing personalisation. However, challenges remain, such as the complexity of integrating new technologies and the shift of marketing functions to IT roles. The [martech](https://www.rhapsodymedia.com/technology) landscape continues to expand, with a notable emphasis on returning to marketing fundamentals.

**Action items for You:**
- Return to Marketing Fundamentals
- Industry: [All](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=all)
- Strategy: Focus on building a strong brand, telling compelling stories, and delivering clear messages. Utilise established digital tools like web and email, which have proven longevity and effectiveness.
- Implementation: Invest in content creation that emphasises[ brand values](https://www.rhapsodymedia.com/strategy/branding) and storytelling. Use email marketing to maintain direct communication with customers and leverage web analytics to optimise online presence.


Do you need a supportive partner in helping you achieve **your marketing goals**?
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
<br>

large_Copy of film fest.png

medium_Copy of film fest.png

small_Copy of film fest.png

thumbnail_Copy of film fest.png

Copy of film fest.png

Growth Marketing Manager

Adrian Serafin

Rhapsody's Quick Cuts #4: Display Ads, AI Scepticism, and 2024's Top Marketing Trends

<br><br>
This week's market update is a whirlwind of contrasts, reflecting the dynamic nature of today's business landscape. While Amazon Prime Day 2024 promises exciting deals and opportunities for brands, major tech stocks like Tesla and Nvidia have experienced a downturn. Amidst these fluctuations, the S&P 500 and Nasdaq have soared to new heights, driven by optimism in AI and other tech trends. As investors shift their focus and new marketing strategies emerge, businesses are adapting to stay ahead in this ever-evolving market. 

In this article, we delve into the key takeaways from these developments, offering actionable insights for businesses looking to thrive in this environment. We also explore the rising importance of collaborative and immersive marketing experiences, offering valuable strategies for brands to connect with their customers in meaningful ways. Finally, we examine the ongoing challenge of demonstrating the return on investment (ROI) of community management, highlighting expert advice and practical tips to effectively measure the impact of this vital function. Let's explore the Cuts, shall we?

<br><br>
## Cut 1/5: Proving ROI of Community Management
[Source](https://blog.hubspot.com/marketing/community-management-roi?hubs_content=blog.hubspot.com%252Fmarketing%252Fmarketing-trends&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing)
![First.png](https://www.hubspot.com/hs-fs/hubfs/community-management-roi.webp?width=595&height=400&name=community-management-roi.webp)

🚀 Experts discuss strategies to demonstrate the value of community management, addressing challenges like non-monetary benefits, invisible impacts, and attribution difficulties. Key focus on aligning community goals with stakeholder objectives.

**Action items for You:**
1. Secure stakeholder buy-in before building the community to establish value expectations.
2. Align community [KPIs](https://www.rhapsodymedia.com/technology/engine) with broader business objectives to demonstrate direct impact.
3. Implement tracking mechanisms to capture both quantitative and qualitative community contributions.
4. Regularly communicate community insights and success stories to stakeholders.
5. Develop a framework to attribute community interactions to conversions and other business outcomes.

<br><br>
## Cut 2/5: Collaborative and Immersive Marketing Experiences
[Source](https://www.trendhunter.com/slideshow/july-2024-marketing)
![First.png](https://images.pexels.com/photos/7869238/pexels-photo-7869238.jpeg)

🚀 The marketing landscape is evolving rapidly, with a strong focus on collaborative ventures and immersive experiences. Brands are leveraging technologies like virtual reality ([VR](https://www.rhapsodymedia.com/blog/the-next-frontier-in-machinery-marketing)), augmented reality ([AR](https://www.rhapsodymedia.com/blog/the-next-frontier-in-machinery-marketing)), and the metaverse to create engaging, interactive campaigns. Key trends include gamification, [virtual events](https://www.rhapsodymedia.com/production), hybrid experiences, and inclusive [marketing strategies](https://www.rhapsodymedia.com/strategy/marketing). These approaches aim to captivate audiences by blurring the lines between physical and digital realms, offering unique, memorable encounters that foster deep [emotional connections](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design) with consumers.

**Action items for You:**
1. Explore partnerships for unique, limited-edition products.
2. Create immersive marketing experiences to engage customers.
3. Use [AI-powered](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) personalization to enhance customer interactions.
4. Invest in experiential marketing to build [brand loyalty](https://www.rhapsodymedia.com/strategy/branding).
5. Monitor and adapt to emerging [trends](https://www.rhapsodymedia.com/blog) in collaborative marketing.


<br><br>
## Cut 3/5:  Amazon Prime Day 2024
[Source](https://www.cnet.com/deals/amazon-prime-day-2024-07-14/)
![First.png](https://fashionbiznes.pl/wp-content/uploads/2022/06/amazon-prime-day-1024x683.png)

🚀 Early deals for Amazon Prime Day 2024 are already available, offering significant savings on tech and home appliances. This event is a major opportunity for brands to boost sales and visibility.

**Action items for You:**
1. Prepare exclusive deals and promotions for Prime Day.
2. Enhance your product listings with [high-quality images](https://www.rhapsodymedia.com/production/pre-press-and-retouching) and descriptions.
3. Leverage social media to promote your Prime Day offers.
4. Use targeted ads to reach potential customers during the event.
5. Analyze sales data post-event to refine future marketing strategies.

<br><br>
## Cut 4/5: Tech Selloff and Market Shifts
[Source](https://www.investopedia.com/dow-jones-today-07112024-8676382)
![First.png](https://images.pexels.com/photos/6802042/pexels-photo-6802042.jpeg)

🚀 Major tech stocks, including Tesla and Nvidia, faced significant declines due to various market factors. This shift indicates changing investor focus and potential opportunities in underperforming sectors.


**Action items for You:**
1. Monitor market trends to anticipate shifts in investor focus.
2. Diversify marketing strategies to include underperforming sectors.
3. Stay informed about technological advancements and market disruptions.
4. Adjust marketing budgets based on market performance and forecasts.
5. Engage with financial analysts to better understand market dynamics.

<br><br>
## Last Cut: S&P 500 and Nasdaq Record Highs
[Source](https://www.investopedia.com/dow-jones-today-07092024-8675037)
![First.png](https://images.pexels.com/photos/18069693/pexels-photo-18069693.png)

🚀 The S&P 500 and Nasdaq Composite reached record highs, driven by optimism in AI-driven technologies and other tech trends. This positive sentiment highlights the importance of staying ahead in tech innovations.

**Action items for You:**
1. Invest in AI-driven marketing technologies to stay competitive.
2. Highlight tech innovations in your [marketing campaigns](https://www.rhapsodymedia.com/design/campaign-design).
3. Collaborate with tech companies to leverage new advancements.
4. Keep an eye on market trends to align [marketing strategies](https://www.rhapsodymedia.com/strategy) with investor sentiment.
5. Use data analytics to measure the impact of tech investments on marketing performance.


Do you need a supportive partner in helping you achieve **your marketing goals**?
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
<br>

large_quickCuts.png

medium_quickCuts.png

small_quickCuts.png

thumbnail_quickCuts.png

quickCuts.png

Rhapsody's Quick Cuts #3: Prime Day Deals, Tech Slumps, Record Highs, and the Rise of Experiential Marketing

<br><br>
Explore how Meta's Threads is revolutionizing social media engagement, discover why social media remains a powerhouse for ROI and ecommerce, understand the balance L'Oréal strikes between AI and human judgment in hiring, learn about Formula E's strategy of continuous evolution, and see how Mattel is steering Barbie towards new market opportunities. Each trend offers actionable insights to help you stay ahead in the competitive marketing arena.

<br><br>
## Cut 1/5: Threads App Surpasses 100 Million Users in Record Time
[Source](https://economictimes.indiatimes.com/news/international/us/metas-threads-surpasses-100-million-users-in-5-days-of-launch-breaks-chatgpt-record-of-fastest-sign-ups/articleshow/101646437.cms?from=mdr)
![First.png](https://images.pexels.com/photos/17614479/pexels-photo-17614479/free-photo-of-threads-by-meta-on-smartphone-in-hand.jpeg)

📱 Meta's new text-based platform, Threads, has rapidly gained popularity, offering brands a new channel to engage with audiences.

**Action items for You:**
1. Claim your brand's username on Threads.
2. Develop a content strategy tailored to Threads' text-based format.
3. Monitor conversations and [engage with your audience authentically](https://www.rhapsodymedia.com/blog/be-real-or-be-gone).
4. Experiment with [cross-promotion](https://www.rhapsodymedia.com/blog/multi-channel-marketing-campaigns-examples) between Threads and your other social channels.
5. Stay informed about new features and best practices for Threads.

<br><br>
## Cut 2/5: Social Media's Dominance in ROI and Evolving Ecommerce
[Source](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report)
![First.png](https://images.pexels.com/photos/1542252/pexels-photo-1542252.jpeg)

📈 Social media continues to provide the highest [ROI](https://www.rhapsodymedia.com/blog/ux-audit-the-roi-positive-investment-for-a-website) for marketers, with platforms like Instagram and Facebook leading the way. 43% of marketers use social media for product discovery and purchasing, with a significant number of transactions occurring directly on these platforms.

**Action items for You:**
1. Leverage influencer marketing to boost product recommendations.
2. Set up virtual stores on social media platforms to enable in-app purchases.
3. Utilize social media DMs for customer service.
4. Regularly analyze which platforms yield the highest ROI.
5. Create engaging, [high-quality content](https://www.rhapsodymedia.com/production) tailored for social media.

<br><br>
## Cut 3/5:  L'Oréal's Approach to AI in Recruitment
[Source](https://www.marketingweek.com/loreal-ai-recruitment/)
![First.png](https://marketingweek.imgix.net/content/uploads/2022/05/01162852/LOREAL-intern.jpg)

💇‍♀️  L'Oréal's global VP of talent acquisition emphasizes that while AI can manage high applicant volumes, it can't replace human judgment in recruitment. This highlights the balance between AI and human skills in hiring processes.

**Action items for You:**
1. Use AI to streamline initial application screenings.
2. Maintain human oversight for final recruitment decisions.
3. Train HR teams on [AI tools](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) to improve efficiency.
4. Ensure AI systems are free from biases.
5. Regularly review AI processes to align with company values.

<br><br>
## Cut 4/5: Formula E's Continuous Evolution Strategy
[Source](https://www.marketingweek.com/formula-e-ceo-evolving-backwards/)
![First.png](https://marketingweek.imgix.net/content/uploads/2024/07/04152707/Formula-E.png?auto=compress,format&q=60&w=768&h=448)

🏎️ [Formula E's CEO](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=automotive) discusses the need for continuous evolution within the company, highlighted by the appointment of [Manchester United’s](https://www.rhapsodymedia.com/our-work/the-changing-room) former marketer as CMO. The focus is on constant restructuring to stay ahead.

**Action items for You:**
1. Use AI to streamline initial application screenings.
2. Maintain human oversight for final recruitment decisions.
3. Train HR teams on [AI tools](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) to improve efficiency.
4. Ensure AI systems are free from biases.
5. Regularly review AI processes to align with company values.

<br><br>
## Last Cut: Mattel's Strategic Direction for Barbie
[Source](https://www.marketingweek.com/barbie-brand-big-thing/)
![First.png](https://marketingweek.imgix.net/content/uploads/2018/10/03142207/BARBIE.jpg)

👱‍♀️ As Barbie celebrates its 65th anniversary, Mattel plans to leverage the [brand's power](https://www.rhapsodymedia.com/strategy/branding) to explore new market opportunities and reinforce its iconic status.

**Action items for You:**
1. Identify and leverage brand strengths.
2. Explore new market opportunities while maintaining brand identity.
3. Use anniversaries and milestones for brand promotions.
4. Engage in storytelling that resonates with current trends.
5. Collaborate with influencers to keep the brand relevant.


Do you need a supportive partner in helping you achieve **your marketing goals**?
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
<br>

large_quickcuts2.png

medium_quickcuts2.png

small_quickcuts2.png

thumbnail_quickcuts2.png

quickcuts2.png

Rhapsody's Quick Cuts #2: New Platforms, AI Innovations, and Iconic Brand Strategies

"Digital marketing is crucial for businesses in the modern era, as it enables targeted reach to a global audience. It enhances brand visibility, engages customers through various online channels, and provides measurable results. Cost-effective compared to traditional methods, digital marketing fosters customer relationships, boosts sales, and keeps businesses competitive in a rapidly evolving digital landscape."

_Adrian Serafin, Growth Marketing Manager_

### Thank you for downloading our resources!

We are delighted to share valuable insights and information with you. You should receive the materials shortly via email. If you don’t see them in your inbox, please check your SPAM folder. In case of any issues or if you haven’t received the email, don’t hesitate to contact us ([marketing@rhapsodymedia.com](marketing@rhapsodymedia.com))