Yoox Net-A-Porter (YNAP)

UI/UX

SEO

Development

Showcasing new timepieces by the world’s most prestigious brands with a sleek and inspirational digital experience

Problem

YNAP and Rhapsody have a long history of working together. In one of our recent projects we created a digital concept for the group’s multi-brand retailers MR PORTER and NET-A-PORTER within the framework of their strategic partnership with trade show Watches & Wonders. A key focus of this collaboration was overcoming challenges brought about by the pandemic.

Solution

From the get-go, we made simplicity and functionality our priority when working on the UX and UI design. Using the no-code development platform Ceros, we built both the desktop and mobile versions around an easy-to-use menu system. This sleek design allowed us to bridge the gap between MR PORTER and NET-A-PORTER in a unified digital experience for the fine watch and jewellery trade show.

Result

We delivered an engaging digital showcase which put the focus on YNAP’s offering as the main e-commerce partner of Watches and Wonders. The platform enabled customers to easily explore new releases by 11 of the world’s most prestigious watchmakers in a unique combination of e-commerce and original editorial content.

The platform didn’t just highlight exclusive shopping opportunities. It also played an important educational and inspirational role, drawing on YNAP’s position as a heavyweight in the world of fashion and luxury. We included original content such as editor recommendations and insightful interviews, for example. This provided customers with a well-rounded experience as part of a multi-layered campaign.

“It was a pleasure to collaborate with the very talented team at Rhapsody on our luxury watch micro site. They took a demanding brief and step by step kept us informed, always striving to improve our customers experience and delivered a fantastic end product.”

Richard B

Senior Print & Procurement Manager, Mr Porter

The number of participating watchmakers

134

The number of unique and interactive timepieces

The number of multi-brand stores

See more like this...

Share this post

Back to Our Work

Let's start the conversation...

Name*

Email*

Phone

Company

Your message:

Here at Rhapsody we take your privacy seriously and will only use your personal data to administer your account and to provide the information you have requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

Please keep me updated about all other relevant Rhapsody news, offers, and insights.

I consent to allow Rhapsody to store and process the personal information submitted above to provide you with the content requested. Read more about privacy policy.

Never share sensitive information (credit card numbers, social security numbers, passwords) through this form. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Strategy

Design

Production

Development

Technology