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Semrush, a leading SaaS platform, was looking to attract more visitors to its website in the aim of increasing registrations and driving subscription plan purchases. Semrush turned to Rhapsody. Our challenge was to find a solution to achieve these targets through a mix of paid and organic traffic from several sources.

We devised a global marketing campaign centred around the message #ShapeYourStory. A 50-second video and a dedicated landing page were the beating heart of the campaign. These were supported by interactive experiences – a personality quiz and a mobile game – designed to boost engagement.

Rhapsody successfully delivered a 360° campaign in five different languages. To date, the video has achieved 2,697,754 views on Youtube with an excellent average watch time. By combining storytelling with unique, personalised experiences we were able to communicate the benefits of specific tools to relevant segments of the target audience.

Problem

Solution

Result

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Rhapsody produced every aspect of the campaign from ideation through to its translation. We started with the video, working on the concept development, script, storyboard, production, edit and output. We then developed the landing page, game and quiz using Ceros, a no-code solution for creating interactive content. Last but not least, we created additional content including downloadable whitepapers for lead generation.

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Every campaign needs traction. To boost engagement and encourage sharing on social media, we developed a prize draw. We also worked on marketing assets, including for social media (both organic and paid), as well as remarketing materials that helped the campaign achieve its maximum potential.

The number of languages the campaign was translated into

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Growth Operation Leader - SEMRUSH

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Jamie Bitmead

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Take a closer look

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Concept, production and delivery of a 360° global campaign for SaaS giant Semrush