2025 is shaping up to be a transformative year for marketing. From bold predictions about industry trends to the growing pains of marketers navigating [AI adoption](https://www.rhapsodymedia.com/blog/ai-in-pharma-marketing-strategies-for-pharma-marketers), and the rising need to combat AI-driven scams, the landscape is more dynamic than ever. Let’s unpack what these shifts mean and how brands can prepare.

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## Quick Cut 1/3: The Big Bets for 2025 Marketing

_Source: MarketingDive_

![Marketing future](https://cdn.midjourney.com/2d8bf8eb-f24a-4f01-9475-825fa772da06/0_1.png)
_Image: MJ_

🚀 The latest predictions highlight major trends that will redefine marketing in 2025. Expect a stronger focus on [personalisation](https://www.rhapsodymedia.com/blog/navigating-the-digital-retail-customer-journey-a-comprehensive-guide-for-cm-os-and-brand-managers) at scale, purpose-driven campaigns taking centre stage, and increased reliance on automation for seamless [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux). [Sustainability](https://www.rhapsodymedia.com/our-work/burger-king) is also climbing higher on consumers' priority lists, with brands facing pressure to deliver more than just lip service.

**Why it matters:** Staying ahead of these trends isn’t optional. Consumers demand [authenticity](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) and innovation, making it critical for brands to align strategies with evolving expectations.

**Key Takeaways:**
- Personalisation continues to reign supreme but must balance scale with genuine customer connection.
- Purpose-led marketing wins loyalty—get your mission clear and actionable.
- Sustainability is a non-negotiable pillar of modern branding.

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## Quick Cut 2/3: AI Missteps Are Costing Marketers

_Source: Marketing Week_

![Pos-Holiday Revenue](https://cdn.midjourney.com/b565863b-076e-483d-93be-8d823121c361/0_3.png)
_Image: MJ_

🚀Marketers are still fumbling the AI ball, according to recent analyses. Many are falling into the trap of treating AI as a one-size-fits-all solution or over-relying on it for tasks better left to human creativity. A lack of clear objectives and understanding of AI’s limitations has led to wasted resources and even damaged brand reputations.

**Why It Matters:** While AI has undeniable potential, blind adoption risks alienating audiences. The secret lies in augmenting, not replacing, the human touch in campaigns.

**Key Takeaways:**
- Use AI for what it excels at—data analysis, process automation, and predictive insights.
- Pair AI with human creativity to maintain [authentic brand voices](https://www.rhapsodymedia.com/production/copywriting).
- Regularly review your AI integrations to ensure they align with your goals

<br><br>
## Quick Cut 3/3: Battling AI Deception and Scams

_Source: The Drum_

![AI scams](https://cdn.midjourney.com/b72a7f5f-073c-49a4-90de-e6b5d1202a46/0_3.png)
_Image: MJ_

🚀 With synthetic media and AI scams on the rise, brands face a credibility crisis. Deepfake videos, fake influencers, and fraudulent ads powered by AI threaten consumer trust. [Agencies](https://www.rhapsodymedia.com) and brands are stepping up to lead the charge, investing in verification systems and consumer education to combat deception.

**Why it matters:** Trust is your most valuable currency. Proactively addressing AI-driven scams not only safeguards your brand but also positions you as an industry leader.

**Key Takeaways:**
- Invest in tools to detect and verify synthetic content.
- Educate your audience on identifying scams.
- Collaborate with platforms and regulators to standardise protections.

<br><br>
## Wrap-Up
The marketing industry in 2025 is one of both opportunity and challenge. From embracing purpose and sustainability to navigating AI responsibly, the brands that adapt will thrive. Stay tuned for the next RQC as we explore how these trends unfold!

_**Stay Updated.**
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Do you need a supportive partner in helping you achieve your marketing goals?
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Rhapsody Media is a **creative marketing agency** with offices in New York, London, Madrid, Warsaw, Mannheim and Bijeljina.
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Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)_
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Head of Marketing Operations & Strategy

Bobbie Smith

Quick Cuts #23: 2025 Marketing Trends, AI Missteps & Fighting Synthetic Scams

Can anyone – regardless of their age and possible disability – easily read the information or make a purchase on your company website? 

When you designed the site, did you think about using a readable font and colour contrast? 

Does the site’s design allow users to navigate it without the overall experience being impacted by their network bandwidth or a disability? 

If you want a wide variety of users to connect with your brand, you need to think about **making your platforms accessible**. In this article, we explore how to go about **web accessibility** and which aspects to pay particular attention to.

## Why digital accessibility is crucial for brands and how Rhapsody can help to enhance a site’s web accessibility

In a world where information and products are just a click away, brands need to make [web accessibility](https://www.rhapsodymedia.com/technology/accessi-be-partner) the norm in order to reach as many people as possible. A well-designed and attractive digital platform increases a company’s credibility, helps create brand awareness, generates more leads and **increases sales**. Website accessibility features are a must for any brand that wishes to grow.

But what does a “**well-designed website**” really mean? Simply put, it is a website that is user-friendly and that provides easy access to information while being adapted to the character, skills and goals of a user. 

This means that, when designing a site, we need to think about different kinds of internet users.

## What is digital accessibility and why do leading brands care about making their websites accessible? 

Web accessibility means that people with physical or mental disabilities, limited technological capabilities or who are from different cultural backgrounds can use websites and digital tools to their full extent. 

In other words: 

```
anyone with access to the internet needs to be able to understand, navigate and interact with the website or application and also benefit from the information and functionalities of the platform.
```

Websites are the digital face of many businesses and organisations, providing essential information and useful tools for their users. It is therefore vital that brands take [web accessibility](https://www.rhapsodymedia.com/technology/accessi-be-partner) into consideration so that all users may experience the full potential of a website and other digital tools.

According to new the [European Accessibility Act](https://ec.europa.eu/social/main.jsp?catId=1202&intPageId=5581&langId=en), an **accessibility law** which will take effect on 28 June 2025, the user’s age, physical limitations or technological knowledge cannot be factors which exclude them from using a service. 

From this date onwards, many companies in the EU will have to ensure that any newly marketed products and services from the list below are fully accessible, without any **accessibility issues**.

**Example products:**
* Computers and operating systems
* Smartphones and other communication devices
* TV equipment related to digital television services
* ATMs and payment terminals (e.g. card payment machines in supermarkets)
* E-readers
* Ticketing and check-in machines

**Example services:**
* Phone services
* Banking services
* E-commerce
* Websites, mobile services, electronic tickets and all sources of information for air, bus, rail and waterborne transport services
* E-books
* Access to audio-visual media services (AVMS)
* Calls to the European emergency number 112

### Millions of people around the world need full access to digital platforms

Even though accessibility has been widely discussed, many websites and e-commerce platforms are still failing to comply with accessibility standards. This can result in complaints or other negative consequences for the brand or publisher.

It’s important to bear in mind that digital exclusion does not only affect people with physical disabilities but also those with situational disabilities and socio-economic restrictions (which might impact their bandwidth and internet speed, for example). When [developing websites](https://www.rhapsodymedia.com/development/web-development), we need to be mindful of this fact and design digital platforms that work equally effectively for all users.

More and more people are using the internet in their later years and the proportion of older internet users will continue to grow as today’s users age. Giving these users the option to select larger fonts, boost the contrast or simplify navigation is crucial to ensure they enjoy the content to its fullest.

The number of people with disabilities is also expected to increase significantly in the coming decades, which will invariably result in more guidelines, regulations and enforcements relating to **website accessibility**. When weighing up whether to invest in web accessibility or not, it is worth considering these figures:

- 15% of the world’s population, i.e. about a billion people, have a disability certificate (source: [WHO](https://www.who.int/teams/noncommunicable-diseases/sensory-functions-disability-and-rehabilitation/world-report-on-disability)). 
- Around 87 million people in the European Union are affected by disability (source: [European Commission](https://ec.europa.eu/social/main.jsp?catId=1137)).
- In the USA, 59.6% of the population with a disability status live in a household with internet access (source: [statista.com](https://www.statista.com/statistics/368609/us-online-access-householder-disability-status/)).
- In 2016, almost 1/5 of the EU population (19,2%) was over 65 years old – and this number is still growing (source: [Eurostat](https://ec.europa.eu/eurostat/cache/infographs/elderly/index.html)).


![Accessibility in Web Design_ Images.png](https://rhapsody.ams3.digitaloceanspaces.com/52fc76ce0f8274e096402bd21f2b2773.png)

### Learn about the essential components of web accessibility and the most common mistakes
Ensuring that your website is fully accessible can be hugely beneficial to your brand. Benefits include the following:

- It means brands meet national, regional and international legal requirements.
- It can strengthen a brand’s image as a company that is genuinely committed to corporate social responsibility (CSR).
- It can help position a company as a pacesetter with a vast market reach.
- It allows brands to be well-prepared for success in today’s and tomorrow’s world.

## Where should you begin if you want to create digital products and platforms that are accessible to every internet user?
The Web Content Accessibility Guidelines (WCAG) are a good place to start. This act lays out a set of standards for testing accessibility and explains the main principles, which are known as POUR:
- **Perceivable** – the information on a webpage and the interface elements must be presented in such a way that the user can perceive them with their senses. Everything should be visible and detectable.
- **Operable** – interactive interface elements such as controls, buttons and other navigation components should be operable.
- **Understandable** – the technology and the way content is presented should be consistent with design and usage patterns.
- **Robust** – the site should provide a seamless experience throughout, regardless of the technology used to access it (including assistive devices).

WCAG discusses in detail the types of disabilities that web accessibility should address, including but not limited to:

- visual impairments,
- mobility difficulties,
- hearing impairments,
- photosensitive epilepsy,
- cognitive and intellectual disabilities.

### Assessing digital accessibility requires knowledge and the appropriate tools
According to the WCAG, the most common mistakes that make a site less accessible are:

- low contrast elements,
- missing alternative text,
- empty links,
- missing form labels,
- empty buttons,
- missing document language.

However, these are just some of the issues that can make a site less accessible to people with disabilities and limitations. Therefore, a thorough accessibility assessment requires knowledge (for example **mobile accessibility** or **video accessibility** knowledge), relevant digital tools and time. 

## Examples of accessibility: Check out our tips for optimising the accessibility of your website

You will find detailed instructions on how to adapt websites for disabled users in the WCAG guide. Below we have listed the six elements that we think are the most important. These elements are, among others, part of Rhapsody’s Accessibility Checklist Template.

**1. Colour and contrast are important for page readability**
Having good contrast levels is an accessibility prerequisite: this ensures that everybody can read the content easily. The higher the contrast, the easier it is to distinguish the objects, images or text in the foreground from those in the background. The proper use of colours can also help and it is preferable to use contrasting colours that are at opposite ends of the saturation scale, e.g. black text on a white background, or yellow letters on a black background. Fo that you might also use a **pdf accessibility checker**.

**2. Each element on a page can have a significant impact on accessibility**
To meet the right accessibility settings and standards, it’s important to pay attention to nuances such as line height and letter spacing. The line height should be at least 1.5 times the font size and the letter spacing should be at least 0.12 times the font size. Avoid including text (other than a logo) in images. Check if the text is still readable when enlarged, e.g. to 200%.

**3. Disability-friendly hyperlinks**
Use concise, descriptive link text rather than using a URL so that users can scan the text to then quickly determine whether they want to click on the link in question. 

**4. Pop-ups limit access for people with vision impairment**
Popular pop-ups, such as a survey window, can disorient low-vision users. New windows distract users from what they are currently reading or doing.

**5. Short and descriptive: alternative text is an essential component of an image**
Remember to add alternative text (alt text) to images and aria labels to buttons, charts, hotspots, clickable navigation, graphs, illustrations and other important visual elements. Alternative text is useful to people with visual impairments: screen readers and other assistive technologies read the alt text aloud as a means to summarise the visual information seen in an image.

**6. An intuitive navigation system allows users to navigate the site with efficiency**
When designing navigation, consider how users interact with a site’s structure including its hierarchical menus, search fields and site maps. 

## Accessibility testing – reach customers with disabilities, starting with a free accessibility audits

What is accessibility testing? 

```
Accessibility testing it's the process of evaluating a website or application to determine how usable it is for people with disabilities.
```

If you’re unsure whether your website is accessible to customers with different types of disabilities, and if you're meeting the right accessibility policy, we’re here to help. Take advantage of our free **web accessibility audit** with **accessibility consultant** and start changing your online platform now.

Using our Accessibility Checklist Template, we will analyse your website and provide you with a report of your accessibility results. In this way, we help brands like yours identify the barriers that may be limiting their reach. We also run an **automated accessibility testing** for our clients. 

The website accessibility audit report is the first step in improving accessibility. This crucial foundation will enable you to then adapt the content and technology of your website, so that it is accessible to all users.

## Free, no-obligation accessibility audit
Rhapsody, a [digital, accessibility agency](https://www.rhapsodymedia.com/), is adopting to ensure digital accessibility for customers. Do you need to assess the **accessibility in UX design** of your website or app? Contact our digital team and schedule a free **website accessibility audit**.

_[Get in touch](https://www.rhapsodymedia.com/contact-us) with our experts and make your brand more accessible._

A screenshot of a website with easy-to-read fonts, well-organized content, and options for adjusting text size and contrast.

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Head of Creative Services (UK)

Alejandra Romero 

I head up Digital Operations for the Digital Team at Rhapsody

Head of Digital Operations

Kern Jones

Accessibility in web design

## From brief to post-production and beyond

**The internet has transformed the way we absorb information, learn new things and buy products. To a large extent, it is on our screens – be it those of our smartphones or laptops – that brands are carrying out the battle to grab consumer attention every day. A professionally produced video significantly increases the chances of attracting new audiences and earning their attention. This is especially true when a brand interacts in real time with consumers, allowing them to provide input (which could potentially shape the brand identity or product going forward) and to view the content on any device. Live streaming via video allows for all of this.**

It is no coincidence that major media companies are now moving their business online. Over the last few years, **streaming video content** and using subscription models have become hugely commonplace practices. These formats – which were a technological novelty for most consumers until recently – are now indispensable to our daily lives. 

![Live Video Streaming_Image-1.png](https://rhapsody.ams3.digitaloceanspaces.com/98a277fa25d8cc64bd637a0f1ab57459.png)

The significance of live streaming has become particularly important since the start of the COVID-19 pandemic. At a time when most people were stuck at home with limited access to live events, **brands started to stream live events online** as one of the only means to interact with their audiences.

It soon became clear that the format, which has been especially popular on social media, has many positive features and that it allows brands to combine the best of features of streaming platforms and social networks. 

## What is live streaming and what type of events can you use it for?
Regardless of which market sector your brand belongs to, video content can take your marketing to a whole new level. That being said, despite being an undeniably powerful way to communicate a message, the traditional video format has its limitations. The main drawback is that it does not allow viewers to experience events in real time or to have a say in how they unfold. Live streaming overcomes these limitations and builds strong brand loyalty. As the figures show, 80% of audiences prefer watching a brand’s live-streamed video to reading a blog. When comparing pre-recorded videos with live ones, live streaming gets six times more interactions (Facebook data).

**So what is video streaming? How do we define it?**
To today’s audiences, live video streaming is what live TV broadcasting was to the older generations (for whom the small screen was the centre of home entertainment). With the development of the independent internet channels and new broadcasting possibilities in particular, live video broadcasting has become much more democratic. It is available to literally anyone equipped with a… smartphone. Whether homemade or filmed using more professional means, tutorials, cooking sessions, workouts and so on have become a type of content that we consume nearly every day…

**Video streaming** usually takes place on a dedicated brand platform or a company’s most popular social media channels. The broadcaster’s aim is to deliver the content in real time, without delays or interruptions. In the vast majority of cases, the viewer does not need to install any additional applications, programmes or codecs to view the content. The professional video team broadcasting the programme will take care of all these elements (you will find how Rhapsody can help you throughout the process later in this article). 

There are many ways of using live streams and they are really only limited by the communication strategy and the nature of the brand. Among the most popular formats, the following are particularly noteworthy.

**Webinars**
The ability to interact with an audience in real time makes it an excellent tool for a brand to share expertise, answer key consumer questions (e.g. in Q&A or AMA sessions) or present its offering. The presence of a live audience can lead to new marketing ideas and consumer insights, ones which might otherwise not have come to light.

**E-learning**
**Live broadcasting** is a great tool for sharing knowledge and learning. When combined with additional internet features – such as uploading text information, audio files and photos or drawing in real time – learning becomes interactive and activates many of the viewer’s senses. With e-learning, the viewer gains access to educational opportunities that didn’t exist a few years ago. 

**Live streaming events, conferences and concerts**
Large-scale events spanning technology, fashion or culture can also be held online. The COVID-19 pandemic proved that most types of conference or event can be hosted in this way. Of course, the experience is not 100% equivalent to that of a live event. However, thanks to modern technology, brands are able to reach audiences located anywhere in the world, while saving time and money. Plus, they can also encourage consumers to get involved in the event.

**Live shopping experiences and product tutorials**
Video streaming is also well suited to online shopping. During a live event, the salesperson is able to demonstrate product features that cannot be described on a website or in traditional video content. It is also possible to incorporate additional competition-related activities, limited-edition products or additional discounts that are only available during the live event. As a result, the interaction with the viewer is much greater than during a regular online shopping experience.

![Live Video Streaming_Image 00.png](https://rhapsody.ams3.digitaloceanspaces.com/7bad64230ec49272fc30eb3a660c2275.png)

## The complexity of live streaming – from a brief to post-production
When organising a **live video session**, it is important to remember that it entails more than just the technicalities of the stream. The event itself is a key stage, but not the only one. You also need to think about planning the live event beforehand and carrying out marketing activities after the event. If you work on all of these three stages, you can optimise your reach, maximise your content and ensure your next event is a success. Finding the right production partner to take care of each of these stages is going to be key for success. Rhapsody is here to help: we handle the production of **live streams**, from brief to post-production.

### Step 1: preparing for live-streamed events
Just because an event is live does not mean that the organisers do not need a schedule and a thorough plan to help them achieve their objectives. On the contrary: with **live broadcasting**, one needs to meticulously plan all the components. 

In that respect, Rhapsody’s services span everything from concept development and schedule planning to production. 

**The concept brief**
When starting to work on a live event, **it’s a good idea to prepare** a brief that will provide a comprehensive description of the concept, the intended goals and how you plan on achieving them. Having a brief will also allow you to choose the best location and select the hosts who will appear in front of the camera. At this stage, it is worth finding a professional agency that will not only help with the casting, but will also advise you on the concept and suggest the best solutions.

**The event schedule**
It is crucial to plan the running order of an event. The plan will outline the key moments, possible interactions with the audience and the voice-over scripts for the presenters (if you’re going for a more improvised style, you’ll at least have to create a list of the topics that are to be discussed). At this stage, the help of a professional copywriter or screenwriter is indispensable.

**Graphic design**
From a creative point of view, you should also bear in mind the visual elements, such as the opening slides, tables, the key visuals of the event, social media posts promoting the event or any additional animations. It is crucial that the visuals are consistent with your company’s branding if you want to capture the attention of your audience and build strong brand associations. Without the help of a professional designer, it will be difficult to promote the event in the right way. 

**Video production**
Last but not least, you’ll need to consider all the **technical and production-related aspects**, such as choosing the right streaming technology, organising the equipment, booking the location, timetabling the entire shoot and collecting viewers’ email addresses. You might even need a ticketing system if you are considering holding a hybrid event. A professional production team will take care of all these elements and make sure that your live stream is a success.

![Live Video Streaming_Image-1.png](https://rhapsody.ams3.digitaloceanspaces.com/c0d0de257ee4657c939cc9483fb8c9a6.png)

### Step 2: the live video stream
Once everything is in place, it is time to focus on the main event: filming the live footage. You’ll need a professional team specialising in video production for the best results. They will transport the equipment and sort out the appropriate sound system, lighting and make-up, and also take care of direction, additional photographic content as well as filming and broadcasting the video. 

To this end, Rhapsody works with [CS Media](https://www.csmedia.co.uk/), a professional production house that offers a full range of video services and whose portfolio includes projects carried out for some of the world’s leading brands.

**The management of a live-streamed event**
On the day of the event, not only does the work take place in front of the camera but also behind it. A team of developers watches over the quality of the transmission, a social media manager can respond to consumer queries and, in the case of a hybrid event, a professional event team will look after the audience For best results, give one single agency the task of taking care of the event from A to Z.

### Step 3: the post-production of the video
Somewhat counter-intuitively, the activities related to the live stream do not end once the broadcast is over. The content can still be of great benefit to your brand and can be used for further promotional and marketing activities. With the right approach to the post-production process, you’ll be able to create short videos, posts, infographics or animations targeted at audiences who were not able to follow the **live event**.

**As well as repurposing content**, it is also important to look at the results and the number of views, while establishing which elements worked best and which parts would need to be tweaked if you are thinking of reaching an even larger audience in the future. 

## How to organise a live video stream with success
As we have mentioned, Rhapsody and its partner **CS Media** cater for a range of **live video streaming** services. This holistic approach means that the client can focus on what they do best: telling the story of the brand and interacting with their audience. A team of experts will handle the entire creative, marketing and production aspects.

As the event we produced for Lakeland demonstrates (a well-known chain of kitchenware stores in the UK), this synergistic relationship works and delivers the best results. 

**myLakeland Live – producing a live stream with an audience retention rate of 88%**
“_Working with Rhapsody and CS Media was such a great experience we are already planning our next project! The service and professionalism from the team throughout was first class and our minds were set at ease from the start. Thanks to the quality and attention to detail during the project, our first live stream event was a complete success for both Lakeland and our myLakeland club members._”  – Fran Wilkinson – Head of Loyalty and CRM, Lakeland

- Rhapsody was involved in the production of four live streaming events for Lakeland between March and October 2022.
- Each livestream ran for one hour and had a high retention rate: 88% of viewers watched the entire event.
- The livestream received glowing post-event feedback from both Lakeland and its customers. For 31% of participants it was their first time participating in an online event and 98% said they would attend future live events.
- Customers left positive comments such as: “It was fantastic. I thought it wouldn’t teach me anything new and that it would be full of product placement but it was a sheer delight”.
- The event scored an excellent Net Promoter Score of 52.
- We helped drive brand engagement and captivated the Lakeland audience with a memorable digital experience

You can find a [detailed case study of the Lakeland project](https://www.rhapsodymedia.com/our-work/lakeland) here.

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Chief Digital Officer

Sean Miller

Live video streaming services

## A date that brings us closer to achieving equality in the digital world

**In today’s digital era, accessibility is more important than ever. The Internet’s web spans the entire planet and being online is not only a pleasure but also a necessity for many. The virtual world is where we shop, meet friends and family, work, learn and play. At the same time, about 1 billion people have permanent or temporary disabilities. Can they use technology in the same way as non-disabled people? The answer is: yes, if we provide for it.**

Although the right technology solutions are already available, according to the 2022 WebAIM report, almost every website has some form of accessibility problem. The report indicates that users with disabilities can expect to encounter errors with one of every 19 homepage elements they engage with. Typical accessibility issues include low-contrast text, missing alternative text for images, empty links, a lack of form input labels, empty buttons and pages not having a defined language. It’s clear that there is a gap between the website owners’ and developers’ knowledge of accessibility and the need for accessibility in a digital world.

That’s why raising awareness about accessibility is so important. In that respect, Global Accessibility Awareness Day (GAAD) is one of the most important initiatives.

## What is Global Accessibility Awareness Day (GAAD)?
Global Accessibility Awareness Day (GAAD) is an annual event aimed at raising awareness and educating the world about the importance of digital accessibility for people with disabilities and impairments. On this day, events are held in nearly 50 countries worldwide – both offline and online – organised by governmental and academic institutions, disability rights organisations, as well as software and marketing companies. There are also plenty of grassroots initiatives organised by individuals who want to help raise awareness among local communities about the barriers people with disabilities face when using apps and websites. Participants in GAAD events have the opportunity to exchange experiences on accessibility, deepen their knowledge of the subject, talk to experts and meet other people who also want to make digital resources equally accessible to everyone. This year’s Global Awareness Accessibility Day is coming soon, so now’s the time to start researching which events you might want to attend.

## When is Global Accessibility Awareness Day held?
GAAD takes place on the third Thursday of May. In 2023, the 12th edition was held on the 18th May. If you want to participate, visit the [Global Awareness Accessibility Day website](https://accessibility.day/) to see what events will be happening in your area or online. Also, if you are organising an event, you can spread the word by listing it on the GAAD site.

## Who is GAAD for?
GAAD events are open to anyone interested in digital accessibility and the best practices in programming and design, including:

- programmers and designers of digital products;
- website owners, especially businesses;
- marketing and creative businesses;
- activists who want to create a better world where equal access to products and services is the standard;
- educators who want to raise awareness about accessibility among youth and adults;
- members of the disability community;
- members of innovation communities.

Global Accessibility Awareness Day events are an opportunity for companies to learn how making their websites or apps accessible can improve the customer experience and enhance brand image. In addition, website owners can also familiarise themselves with current legislation on digital product accessibility and the legal consequences of failing to implement it.

Meanwhile, developers and designers can learn about current [accessibility standards for website](https://www.rhapsodymedia.com/blog/accessibility-in-web-design) and application design, as well as the latest IT solutions in this field. In addition, local GAAD events often demonstrate how people with disabilities use the web and digital products with assistive technologies: this helps developers take into account the needs of specific disabilities.

For companies in the creative industry such as Rhapsody, GAAD provides an opportunity to share their experience in developing digital products adapted for people with disabilities.

## The history of Global Accessibility Awareness Day
Global Accessibility Awareness Day began with a blog post written by web developer Joe Devon in 2011. In the post, Devon pointed out the need for more discussions on digital accessibility and the importance of raising awareness among developers and website owners. Devon’s text caught the attention of accessibility professional Jennison Asuncion and their collaboration resulted in the first Global Accessibility Awareness Day in 2012. 

Since then, the event has gained momentum from one edition to the next. The event was initially only celebrated in the United States, but it quickly gained popularity worldwide. Now, GAAD is celebrated in over 50 countries and has become one of the most important events in the digital accessibility calendar. Throughout the years, the event’s mission has remained the same: to encourage everyone to talk, think and learn about digital accessibility and inclusion.

## Examples of successful GAAD initiatives
Global Accessibility Awareness Day has inspired many successful initiatives worldwide. Here are some examples:

- **The 3 GAAD Challenges** event organised by ADCET in Australia encourages visitors to experience the barriers that people with movement, hearing and seeing impairments may face when using a website.
- **The University of Washington** organises free presentations and workshops on various accessibility topics, including training on web accessibility testing tools, writing good alt text for images and creating accessible charts and tables in Word and PDF. It also holds a half-day workshop on how to use screen readers to check website accessibility.
- **Inclusive Design Challenge**: Career Advancement is an initiative organised by MaRS Discovery District in Canada. The Inclusive Design Challenge seeks solutions that improve career advancement for persons with disabilities. Priority areas identified by the disability community include attitudinal bias, support networks, workplace disclosure and structure.
- **The Accessible Educator Series** is organised by the University of Birmingham. The event allows academic colleagues to discuss and share their approaches, difficulties and solutions for digital accessibility, and to engage with development opportunities to improve their accessible practice.
- **Spotlight Accessibility** is an online event encouraging participants to share accessibility features they like the most from any products, services, digital platforms (be it web or mobile) or gaming environment.
- **Make your Module Accessible** is organised by The Centre for Technology & Innovation in Learning at the University of Dundee. This is a series of sessions to help academic staff ensure their online content is accessible for all students when they’re creating new content for the next academic year.

## How individuals can get involved with GAAD
If you feel inspired to raise awareness about the importance of digital accessibility or you want to make the lives of people with impairments easier, here are some examples of how you can do this:

- **Attend GAAD events**, which are held all around the world. Taking part in the events is a great way to learn about accessibility and meet other people who care about digital inclusion. If you want to find out more, you can find additional information and resources on the GAAD website.
- **Sharing information about GAAD** on social media is a great way to raise awareness about digital accessibility. Use the hashtag #GAAD to share information about the event.
- **Donate to the GAAD organisation** to help support it in its mission to raise awareness about digital accessibility issues.
- **Organise your own GAAD event**. This could be a meetup or a workshop focused on digital accessibility.
- **Use GAAD as an opportunity to educate yourself** on digital accessibility and make your website more accessible. Many resources are available online that are centred around accessible web design, such as the Web Content Accessibility Guidelines (WCAG).

## The future of digital accessibility
There’s no doubt that Global Accessibility Awareness Day represents an important initiative when it comes to raising awareness among website owners, users, developers and designers about the importance of accessibility. Thanks to initiatives of this kind, changes are gradually taking place in the approach to digital product design.

With GAAD in mind, here is a summary of a few changes we can expect to see in relation to accessibility:

- Accessibility will become even more important. As we make it easier for people to go online, we also need to make sure our platforms are accessible and inclusive. Besides, pressure from users will force website owners and businesses to take accessibility seriously.
- Greater investments in digital accessibility. Businesses will need to ensure that their products and services are accessible to everyone to strengthen their image and comply with the law. 
- Changes in legislation. We can expect stricter laws requiring websites and apps to be accessible to all users. One example of such a law is the European Accessibility Act: it defines the accessibility requirements for the most common types of digital environments, like websites, applications, computer interfaces etc.
- More tools to support accessibility. There will be more solutions to help people with disabilities access the digital world on the one hand and to help developers and designers create more accessible sites on the other.

In short, to avoid falling behind the competition and having to face undesirable legal consequences, it is wise to make one's website accessible now. By doing so, you will become part of the global change in digital accessibility and an active participant in GAAD.

## We can create an inclusive digital world together
Whether you’re an individual looking to learn more about accessibility or a business looking to improve your digital presence, GAAD is an event you won’t want to miss. It is an opportunity to learn about accessibility and serves as a reminder that accessibility should be a fundamental aspect of all digital products and services. The GAAD’s impact is growing, encouraging individuals and organisations to prioritise accessibility, not just in the physical world but in digital spaces too. By acknowledging the needs of people with disabilities in the design process, we can create a more inclusive world that benefits us all. [Reach out to Rhapsody](https://www.rhapsodymedia.com/contact-us) for a consultation on web or app [accessibility](https://www.rhapsodymedia.com/technology/accessi-be-partner).

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Senior Project Manager

Ricardo Neves

Global Accessibility Awareness Day 2023

**With the transition from fall to winter, opportunities abound for brands to forge deeper connections with their audience. These seasons offer a canvas for creative expression and engagement, calling for an approach that goes beyond conventional strategies.**
<br>
<br>
#### Give your eyes a break without missing out. <br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102"  src="https://murf.ai/embeds/index.html?embedId=lri04enh"  allowfullscreen title="Murf Embed Player" style="border: none;"></iframe>
  <script src="https://murf.ai/embeds/widget.js" ></script>
  <br>

## The Power of Colour in Emotional Design
Colour has a transformative effect on consumer perception and decision-making. As we embrace the cooler months, the right choice of colours can significantly influence audience engagement. Strategic use of warm hues like burgundy or bright tones like orange can create a welcoming atmosphere, crucial for brand recognition and customer connection.


Jamie Rankin, Creative Director at Rhapsody:

<!DOCTYPE html>
<html>
<head>
    <style>
        .responsive-iframe {
            position: relative;
            padding-bottom: 56.25%; /* 16:9 Aspect Ratio */
            height: 0;
            overflow: hidden;
        }

        .responsive-iframe iframe {
            position: absolute;
            top: 0;
            left: 0;
            width: 100%;
            height: 100%;
        }
    </style>
</head>
<body>

<div class="responsive-iframe">
    <iframe id="ytplayer" type="text/html" 
            src="https://www.youtube.com/embed/qAbDt8YiOd8?modestbranding=1&color=white" 
            frameborder="0" 
            allowfullscreen>
    </iframe>
</div>

</body>
</html>


_Colour in marketing sets the mood and starts telling a story before a single word is read. Up to 90% of snap judgments about products are based on color, highlighting its critical role in consumer perception._

<br><br> 
## Storytelling and Emotional Connection
Storytelling in marketing transcends traditional advertising. It's about creating relatable and engaging narratives that resonate with the audience on a personal level. Well-crafted stories, like those in Coca-Cola's "Share a Coke" campaign, have the power to significantly boost engagement and sales, proving the effectiveness of storytelling in connecting with consumers.

>#### "Stories are 22 times more memorable than facts alone. In marketing, this power transforms audience connections, creating enduring brand memories." <br> <br>- Adrian Serafin, Head of Marketing at Rhapsody

<br><br> 
## Humor as a Brightening Tool
Humor can break through the monotony of standard marketing, especially in the colder months. When used effectively and appropriately, it can draw attention, enhance comprehension, and create memorable brand interactions. Humor must be tailored to fit the brand's voice and resonate with the audience for maximum impact.

>#### "Humor in marketing engages consumers in a unique way. Studies show that 53% of consumers enjoy and remember funny advertisements, making humor a key tool for lasting brand recall." <br><br>- Clutch, "How People Respond to Ads: 53% Enjoy Funny Ads the Most"

![Website_Image_fall_winter - 1200 x 630.png](https://rhapsody.ams3.digitaloceanspaces.com/355fe57b8369a70c284c48f5fb463d02.png)
######

### A Warm Embrace Through Design
In design, every element contributes to the overall experience. During fall and winter, design choices like colors, textures, and lighting can create an inviting and comforting environment for the audience. Subtle design elements can evoke warmth and comfort, enhancing the consumer's emotional connection with the brand.

>#### "Design elements during the colder months can evoke emotional responses similar to physical touch. Studies show that visuals simulating soft textures can enhance viewers' feelings of warmth and comfort." <br><br>- Aga Wieczorkowska, Client Partner at Rhapsody

<br><br> 
## Embracing the Seasonal Shift with Heartfelt Design
As we navigate fall and winter, our role extends beyond promoting products or brands; it's about creating resonant experiences. Through thoughtful use of color, storytelling, humor, and design, we aim to touch the hearts of our audience, leaving lasting memories and positive impressions.

In these autumnal and wintry seasons, success is measured not just in sales but in the emotional connections we foster and the experiences we create.

**Embrace the season's essence - Let's transform your brand's story with the power of emotional design. [Connect with Rhapsody](https://rhapsodymedia-web.vercel.app/contact-us) today and create a lasting impact this winter.**



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Turn up the heat: Brands spreading warmth with uplifting winter campaigns

Welcome to Quick Cuts #16. This edition dives into the fascinating psychology behind viral content, explores the rising popularity of "edutainment" content, and sheds light on the controversial  "kindness content" phenomenon on TikTok. Buckle up and get ready to unlock the secrets behind the internet's latest buzz!

<br><br>
## Cut 1/3: The Psychology of Viral Content
_Source: Contently_

![The Psychology of Viral Content](https://rhapsody.ams3.digitaloceanspaces.com/15615ea47c81742793f8abd4d4f19b3e.jpg)
_Photo: Pixabay_

🚀 Ever wonder why certain content explodes online while others fizzle out? The answer lies in human psychology.

**Emotional Rollercoaster:** Content that evokes strong emotions like joy, outrage, or awe is more likely to be shared.

**Nostalgia Trip:** People love a walk down memory lane! Content that evokes nostalgia can be a powerful tool.

**Practical Value:** Sharing content that makes someone look smart or helpful is a win-win. Users want to be seen as valuable resources.

**Action items for You:**

<u>Identify Your Audience's Deep-Seated Emotions:</u> 

- **Understand their pain points:** What challenges do they face? What are their fears and aspirations?
- **Tap into their values:** What do they care about? What causes do they support?
- **Create content that resonates:** Develop content that addresses their emotions and aligns with their values.

<u>Leverage the Power of Storytelling:</u>

- **Craft compelling narratives:** Tell stories that engage your audience on an emotional level.
- **Use vivid imagery:** Paint a picture in the reader's mind with descriptive language.
- **Create relatable characters:** Make your audience feel connected to the characters in your stories.

## Cut 2/3: “Edutainment” Content
_Source: NetInfluencer_

![“Edutainment” Content](https://rhapsody.ams3.digitaloceanspaces.com/26c1f6cd1acd46404666a3b6d3bd3421.jpg)
_Photo: Pixabay_

🚀 Consumers today want their brand content to be both informative and entertaining.

A new report by Sprout Social reveals a surprising trend: 66% of social media users prefer "edutainment" content from brands. This means they want content that educates them about a product or service while also being engaging and enjoyable.

**Action items for You:**

- Audit your [content](https://www.rhapsodymedia.com/production/copywriting) strategy: Does it incorporate edutainment? Can you add humor, storytelling, or interactive elements to your content?
- Diversify your content: Experiment with different formats like videos, images, and text posts to see what resonates best with your audience on specific platforms.
- Invest in content creation: High-quality visuals and engaging storytelling can capture attention and boost engagement.

## Cut 3/3: The Dark Side of Kindness Content on TikTok
_Source: FastCompany_

![The Dark Side of Kindness Content on TikTok](https://rhapsody.ams3.digitaloceanspaces.com/4ad02b4f541bf2a879fa8f28fbe5b119.jpg)
_Photo: Pixabay_

🚀 While seemingly heartwarming, a growing trend of "kindness content" on TikTok is facing criticism. Content creators like Jimmy Darts film themselves giving away large sums of money to strangers. These videos often go viral, attracting millions of views and potentially boosting the creator's income.

This trend raises questions about the ethics of online "charity" and the line between genuine kindness and self-promotion.

**Action items for You:**

- Think critically about kindness content: Consider the motivations behind such videos and the potential impact on those involved.
- Support ethical giving: Research charities that align with your values and donate directly, not through online influencers.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
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<br>

Quick Cuts #16: The Psychology of Viral, Kindness on TikTok, and “Edutainment” Content

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The holiday season is in full swing, and marketers are busy unwrapping trends, [strategies](https://www.rhapsodymedia.com/strategy/marketing), and insights to close the year on a high note. From innovative [holiday campaigns](https://www.rhapsodymedia.com/blog/rqc-18-top-trends-to-watch-in-2025-from-survival-strategies-to-holiday-retail-tactics) to capitalising on post-holiday spending and the rise of experiential gifting, here’s what’s making headlines this festive season.

<br><br>
## Cut 1/3: 2024 Holiday Marketing Campaign Trends

_Source: MarketingDive_

![Holday marketing trends](https://cdn.midjourney.com/cc8e4c5c-98ce-4135-8db7-84b0823e2097/0_2.png)
_Image: MJ_

🚀 Brands are pushing boundaries with [creative holiday campaigns](https://www.rhapsodymedia.com/design/campaign-design) that focus on personalization, community impact, and nostalgia. 

**Key trends include:** 
- Interactive Experiences: Campaigns featuring [gamified content](https://www.rhapsodymedia.com/strategy/x-g-experience-gamified), [augmented reality](https://www.rhapsodymedia.com/blog/ecommerce-digital-marketing-strategy-best-tactics), and [live streams](https://www.rhapsodymedia.com/production/live-streaming) are engaging audiences in new ways.
- [Sustainability](link): More brands are incorporating eco-friendly messaging, aligning with [consumer values.](https://www.rhapsodymedia.com/our-work/burger-king)
- [Localisation](https://www.rhapsodymedia.com/blog/content-localisation-a-guide-to-marketing-localisation): Tailoring campaigns to regional preferences for deeper resonance.
<br>
**Why It Matters:** Consumers crave connection during the holidays. Campaigns that deliver immersive, meaningful experiences stand out in a saturated market.
<br><br>
**Actionable Tip:** Experiment with interactive formats, such as polls or AR filters, to add a touch of playfulness to your campaigns while aligning with your audience’s values.
<br><br>
## Cut 2/3: The Q5 Advantage – Maximizing Post-Holiday Revenue

_Source: Adweek_

![Pos-Holiday Revenue](https://cdn.midjourney.com/a184d81d-740f-456c-b556-cda304fc9687/0_0.png)
_Image: MJ_

🚀 The so-called "Q5" period—the weeks following Christmas and leading into the New Year—has become a prime [revenue opportunity](https://www.rhapsodymedia.com/yourroi) for brands.

**Key factors driving this post-holiday spending spree include:** 
- Gift Card Redemptions: Consumers with gift cards are eager to spend, making this a perfect time to launch targeted offers.
- End-of-Year Sales: Post-Christmas discounts drive traffic and boost inventory clearance.
- New Year Resolutions: Fitness, wellness, and self-improvement brands see a spike in sales as consumers prepare for the year ahead.
<br>
**Why It Matters:** Many marketers overlook this window, but it’s a golden opportunity to extend holiday revenue.
<br><br>
**Actionable Tip:** Build a Q5 strategy now. Focus on gift card promotions, clearance sales, and “New Year, New You” campaigns to capture the post-holiday demand.
<br><br>
## Cut 3/3: Experiential Gifting Trends for 2024

_Source: Forbes_

![Gifting Trends 2024 and 2025](https://cdn.midjourney.com/0de34099-aba8-4079-a82c-1d1fca257bf0/0_1.png)
_Image: MJ_

🚀 The 2024 holiday gift guide reveals a surge in experiential gifting, with travel, culture, and adventure experiences topping wish lists. 

- **Examples include:** 
- Travel Gift Cards: Consumers are gifting getaways instead of gadgets.
- Museum and Theatre Memberships: Experiences that enrich and inspire are highly sought after.
- Virtual Experiences: Online classes and workshops cater to those seeking unique, at-home activities.
<br>
**Why It Matters:** Experiential gifts tap into consumer desires for meaningful, memorable experiences over material goods.
<br><br>
**Actionable Tip:** If your brand aligns with travel, culture, or experiences, emphasize these offerings in your holiday campaigns to attract experience-focused buyers.

## Wrapping Up: Making the Most of the Holiday Season
Whether it’s engaging audiences with [creative campaigns](https://www.rhapsodymedia.com/strategy/creative), planning for Q5 sales, or riding the experiential gifting wave, this holiday season is brimming with opportunities. Ready to make your mark? [Let’s end the year on a high note](https://www.rhapsodymedia.com/contact-us). 🎄✨

_**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve your marketing goals?
<br>
Rhapsody Media is a **creative marketing agency** with offices in New York, London, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)_
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Client Success Manager

Agnieszka Wieczorkowska

Quick Cuts #22: Holiday Campaigns, Post-Holiday Revenue, and Experiential Gifting

The [holiday season](https://www.rhapsodymedia.com/blog/rqc-18-top-trends-to-watch-in-2025-from-survival-strategies-to-holiday-retail-tactics) is fast approaching, and brands are stepping up their marketing game. From AI-driven engagement to seasonal campaign strategies, here’s a roundup of the most exciting trends in digital marketing this month.

<br><br>
## Cut 1/3: YouTube Expands AI Comment Summaries

_Source: SocialMediaToday_

![YouTube comments](https://img.freepik.com/free-photo/global-communications-network-perforated-paper-speech-bubble_53876-47095.jpg)
_Photo: Freepik_

🚀 YouTube has rolled out [AI-powered](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) comment summaries across more languages, simplifying how users discover and engage with [video content](https://www.rhapsodymedia.com/production/video-production). This feature makes it easier to follow topical discussions and fosters user interaction during peak traffic times, such as the holiday season.

- **Why It Matters:** With millions of comments posted daily, summarization tools reduce noise and help brands focus on actionable audience insights. This is especially critical for creators and marketers aiming to track audience sentiment efficiently.
<br>
**Actionable Tip:** Leverage YouTube’s AI comment insights to monitor audience trends and tailor your content for maximum [engagement](https://www.rhapsodymedia.com/blog/incorporating-gamification-into-enterprise-marketing) during the holiday rush.
<br><br>
## Cut 2/3: TikTok Publishes Holiday Marketing Guide

_Source: SocialMediaToday_

![TikTok holiday guide](https://img.freepik.com/free-photo/woman-holding-smartphone-front-gift-boxes_23-2147950545.jpg)
_Photo: Freepik_

🚀 TikTok has released a comprehensive holiday [marketing guide](https://www.rhapsodymedia.com/blog/ecommerce-digital-marketing-strategy-best-tactics) to help brands maximize their success during the [festive season](https://www.rhapsodymedia.com/our-work/lidl-gb). The guide includes insights into user behavior, trending content formats, and actionable tips for crafting high-performing campaigns.

- **Why It Matters:** TikTok’s holiday guide emphasizes the platform’s ability to connect brands with its highly engaged audience. By leveraging TikTok's recommendations, businesses can align their strategies with user expectations during the busiest shopping [period of the year](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design).
<br>
**Actionable Tip:** Study [TikTok’s guide](https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf) to identify trending hashtags, formats, and engagement tools. Incorporate these insights into your holiday campaigns to stand out and drive results.
<br><br>
## Cut 3/3: Meta Unveils New Retailer Tools for the Holidays

_Source: SocialMediaToday / MarketingTechNews_

![Meta Holiday sales](https://img.freepik.com/free-photo/side-view-man-holding-smartphone_23-2150208255.jpg)
_Photo: Pixabay_

🚀 Meta is helping retailers gear up for the [holiday shopping frenzy](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design) with new tools tailored to [shopping trends](https://www.rhapsodymedia.com/blog/rqc-18-top-trends-to-watch-in-2025-from-survival-strategies-to-holiday-retail-tactics). These features are designed to optimize [campaign performance](https://www.rhapsodymedia.com/design/campaign-design), giving brands a competitive edge during the busiest shopping season.

- **Why It Matters:** Holiday campaigns generate a significant portion of annual sales for many brands. Meta’s tools enable businesses to spot emerging trends, craft hyper-targeted campaigns, and improve their [ROI](https://www.rhapsodymedia.com/blog/professional-food-photography-and-styling-tools-roi-behind-the-scenes).
<br>
**Actionable Tip:** Explore Meta’s new retailer tools and align your campaigns with trending products and consumer behaviors. Use this data to create personalized ads that resonate with holiday shoppers.


## Wrapping Up: Keep an Eye on Digital Evolution
From AI-driven engagement to seasonal tools and TikTok’s innovative marketing guide, the marketing landscape is brimming with opportunities. Brands that adapt to these shifts will stand out during the critical holiday period. Need help navigating these trends? The Rhapsody team is here to guide you.

_**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK, with offices in New York, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)_
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Quick Cuts #20: Holiday Marketing Moves, AI Comment Summaries, and TikTok’s Paralympic Push

Welcome to Quick Cuts #15. In this edition, we explore Tesco’s game-changing moves in retail media, which are setting new benchmarks for omnichannel engagement. We also look at the growing consumer shift away from third-party cookies, with nearly half of UK consumers expected to opt out, forcing marketers to rethink their targeting strategies. Finally, we delve into the fascinating world of AI-powered education, led by Elon Musk’s latest robotics innovations, and what this could mean for future learning environments.

<br><br>
## Cut 1/3: Tesco Raises the Bar in Retail Media with New Video Ads and In-Store Innovations
_Source: MarketingBeat_

![Tesco Retail Ads](https://images.unsplash.com/photo-1521566652839-697aa473761a?q=80&w=2942&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Tesco launches video ads on its website and app, reaching 16 million Clubcard app users, creating new opportunities for brands to connect with consumers. The retailer introduces full-scale store wraps at 50 locations and new digital screens, enhancing in-store advertising capabilities. A new insights portal will help brands deliver personalised experiences using Tesco’s customer data, supported by a revamped measurement framework.

**Action items for You:**

- **Leverage Omnichannel Opportunities:** Consider incorporating video ads on Tesco’s platform to reach a broad and engaged customer base both online and in-store.
- **Explore Innovative In-Store Advertising:** Evaluate how store wraps and advanced digital screens can elevate your brand’s physical presence in Tesco stores.
- **Utilise Data for Personalisation:** Take advantage of Tesco’s new insights portal to create highly targeted and personalised campaigns, improving customer engagement and ROI.

## Cut 2/3: UK Consumers Poised to Reject Cookies: How Brands Can Navigate a Cookieless Future
_Source: Marketing Week_ 

![cookies internet](https://plus.unsplash.com/premium_photo-1670895802276-95fc17c0ec40?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Nearly 40% of British consumers are expected to reject third-party cookies when Google rolls out its opt-in model for Chrome. An additional 22% remain undecided, highlighting uncertainty for marketers reliant on cookies for tracking and targeting. Consumers are split on the issue: while 35% view cookies positively, 32% see them negatively. Yet, 41% express preference for personalised experiences, showing potential for tailored marketing efforts.

**Action items for You:**

- **Prioritise First-Party Data:** With the decline of third-party cookies, focus on collecting and leveraging first-party data from your own platforms to maintain customer insights.
- **Enhance Personalisation:** Use AI-driven and behaviour-based strategies to offer personalised experiences without relying on third-party cookies, tapping into the 41% of consumers who prefer tailored interactions.
- **Build Consumer Trust:** Clearly communicate your data privacy policies and build trust by offering value in exchange for consumer consent, as many are still on the fence about cookies.

## Cut 3/3: Elon Musk's AI Robots: The Future of Education or a Tech Dream?
_Source: Forbes_

![Elon Musk Optimus](https://images.unsplash.com/photo-1507146153580-69a1fe6d8aa1?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Elon Musk’s Optimus humanoid robots could soon play a role in classrooms, easing teacher burnout by taking over routine tasks. The AI-powered robots may revolutionise special needs education, offering personalised assistance for students. However, concerns around data privacy and over-reliance on technology continue to pose challenges for educational institutions.

**Action items for You:**

- **Monitor AI Developments:** Keep an eye on AI innovations like Tesla’s Optimus and their potential applications in customer service, education, and routine operations.
- **Consider Automation Opportunities:** Evaluate how AI could automate repetitive tasks within your business, freeing up human resources for higher-value activities.
- **Stay Ahead of Privacy Concerns:** As AI becomes more prevalent, ensure your business adheres to data protection regulations and builds transparent policies around tech use.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Quick Cuts #15: Tesco's Bold Retail Media Moves & The Future of AI-Powered Classrooms

It is clear that staying ahead requires some pretty sharp moves. From AI taking over customer service to celebs helping fintech brands make a splash, this quick guide will keep you from falling behind. And yes, even your cross-border e-commerce headaches might finally have a solution – no more currency conundrums or delivery dramas. Let’s dive in, shall we?

<br><br>
## Cut 1/3: Boost your cross-border e-commerce profits with these proven strategies
_Source: eCommerce Times_

![e-commerce cross boarder](https://plus.unsplash.com/premium_photo-1661774910035-05257f7d73a6?q=80&w=2000&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Retail is moving beyond traditional search to AI-powered conversations, with tools like chatbots and virtual assistants offering more intuitive and engaging ways for consumers to interact with brands. AI is enhancing customer experiences by providing faster, more personalised service. This shift is especially impactful in e-commerce, where brands can better meet customer needs through intelligent, real-time interactions.

**Action items for You:**

- **Localise Payment Systems:** Offer localised payment options to reduce cart abandonment and improve conversion rates in different regions.
- **Optimise Shipping Solutions:** Partner with regional carriers and implement AI-driven logistics to reduce shipping costs and delivery times.
- **Manage Currency Risk:** Use hedging strategies and multi-currency pricing models to minimise the impact of exchange rate fluctuations on profits.
- **Simplify Customs and Tax Compliance:** Use automated tools to navigate complex customs regulations and tax laws, reducing delays and extra costs for cross-border transactions.
- **Leverage Local Marketplaces:** Partner with established local marketplaces to gain faster access to new markets, improve trust with customers, and reduce entry costs.

## Cut 2/3: Shein and Zara revolutionise fast fashion with Livestream Shopping
_Source: eMarketer_

![Shein Zara Fashion live streamingrtyu](https://images.unsplash.com/photo-1641077818079-bddd919402bf?q=80&w=1925&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Fast fashion giants Shein and Zara are leveraging the growing trend of [livestream](https://www.rhapsodymedia.com/blog/live-video-streaming-services-rhapsody) shopping to engage customers and drive sales. [Livestream](https://www.rhapsodymedia.com/production/live-streaming) shopping combines real-time interaction and entertainment, creating a more [immersive](https://www.rhapsodymedia.com/blog/vr-stadium-experiences-deep-dive-into-vr-stadium-tours) shopping experience. These brands are using this tactic to deepen customer engagement, promote limited-time offers, and showcase new collections directly to a global audience.

**Action items for You:**

- **Adopt Livestream Platforms:** Integrate livestream shopping into your marketing strategy to create a real-time, interactive shopping experience.
- **Showcase Limited-Time Offers:** Use livestream events to highlight exclusive deals and products, encouraging impulse purchases.
- **Involve Influencers:** Collaborate with influencers to host livestreams and attract a wider audience with their trusted voices.
- **Engage Viewers with Real-Time Q&A:** Enhance the customer experience by answering questions and showcasing products based on audience requests during the livestream.
- **Track Performance Metrics:** Analyse engagement rates, conversion metrics, and audience feedback after each livestream to refine future events and maximise ROI.

Get a behind-the-scenes look at live broadcast production in our [Lakeland Case Study](https://www.rhapsodymedia.com/our-work/lakeland)

## Cut 3/3: PayPal, Klarna, and Chime use celebrities to boost fintech brand loyalty
_Source: Digiday_ 

![PayPal Klarna Chime celebrities fintech](https://images.unsplash.com/photo-1509017174183-0b7e0278f1ec?q=80&w=2071&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)

🚀 Fintech companies PayPal, Klarna, and Chime are using celebrity endorsements to enhance brand recognition and attract younger audiences. These brands are betting on the influence of A-list stars to differentiate themselves in a crowded marketplace. By tapping into pop culture, fintech companies hope to build emotional connections with consumers and stand out from competitors.

**Action items for You:**

- **Leverage Celebrity Endorsements:** Partner with A-list celebrities who resonate with your target demographic to increase brand appeal and trust.
- **Create Culturally Relevant Campaigns:** Align marketing efforts with cultural trends and pop culture to stay top of mind with younger audiences.
- **Focus on Emotional Connections:** Use storytelling in campaigns to build stronger emotional connections between consumers and your brand.
- **Utilise Social Media for Maximum Reach:** Amplify the impact of celebrity endorsements through strategic use of social media platforms and influencer posts.
- **Track Campaign ROI:** Monitor the performance of celebrity-led campaigns using metrics like engagement rates and conversion tracking to ensure effective use of marketing budgets.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Quick Cuts #13: Master retail AI, cross-border profits, and fintech celebrity power

Welcome to this week’s edition of Quick Cuts, where we unpack the latest shifts in the marketing world. From the transformative power of AI driving efficiency gains to the tightening grip of privacy regulations reshaping data strategies, we explore the trends you need to stay ahead. We'll also explore the innovations in ecommerce that are improving user experience and why genuine, value-based influencer partnerships take centre stage. Let’s cut through the noise with insights that will keep your marketing agile and competitive!

<br><br>
## Cut 1/5: Privacy Regulations Continue to Shape Data Strategies
_Source: marketingweek_

![Privacy regulations](https://images.unsplash.com/photo-1520697830682-bbb6e85e2b0b?q=80&w=2370&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 As privacy regulations like GDPR and CCPA become more stringent, brands are re-evaluating their data collection and usage strategies. This shift is compelling marketers to prioritise transparency and consumer trust while adapting to new compliance requirements. The focus on ethical data practices is reshaping how brands approach customer engagement and loyalty programs, making it essential for marketers to stay informed about legislative changes that could impact their strategies.

**Action items for You:**

- **Prioritise Transparent Data Practices:** Implement clear, consumer-friendly privacy policies to build trust and avoid legal complications.
<br>*Tools:* Use OneTrust or TrustArc for GDPR and CCPA compliance.
- **Optimise Data Collection with Consent Management:** Ensure all data is collected with explicit user consent to stay compliant and maintain ethical standards.
<br>*Tools:* CookiePro or Usercentrics for consent management solutions.
- **Adapt Loyalty Programs:** Rebuild loyalty strategies around first-party data to enhance personalisation without compromising privacy.
- **Track Legislative Changes:** Keep up with [privacy law updates](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) and adapt your data strategies accordingly to remain ahead of regulatory demands.
- **Emphasise Customer Trust:** Communicate your commitment to ethical data use in marketing materials to enhance consumer confidence.

<br><br>
## Cut 2/5: AI's Role in Driving Marketing Efficiency Gains
_Source: marketinghub_

![AI role in efficiency gains](https://images.unsplash.com/photo-1518186285589-2f7649de83e0?q=80&w=2574&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Artificial intelligence is increasingly being adopted by brands to enhance marketing efficiency and personalisation. Recent reports indicate that 88% of marketers plan to invest in [AI tools](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) for [content creation](https://www.rhapsodymedia.com/production) and customer insights this year. This trend highlights the growing reliance on AI-driven analytics and automation, which enable brands to deliver more tailored experiences while optimising resource allocation. The integration of AI is seen as a crucial factor in maintaining competitive advantage in a rapidly evolving market.

**Action items for You:**

- **Leverage AI for Personalisation:** Use AI to tailor content and offers for individualised [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux) at scale.
<br>*Tools:* Platforms like Persado or Dynamic Yield for AI-driven content personalisation.
- **Automate Customer Insights:** Adopt AI analytics to gather deep insights into customer behavior and optimise targeting.
<br>*Tools:* Google Analytics 4, Salesforce Einstein.
- **Integrate AI in Content Creation:** Automate repetitive tasks like email content generation or social media posts to increase efficiency.
<br>*Tools:* Jasper or [Engine 2.0](https://www.rhapsodymedia.com/technology/engine) for AI-assisted content creation.
- **Optimise Ad Spend with AI:** Use AI algorithms to adjust bidding strategies in real-time for cost-effective ad campaigns.
<br>*Tools:* Google's Smart Bidding or Facebook's AI ad tools.
- **Test AI-Driven Campaigns:** Experiment with AI tools for marketing automation to stay competitive.

<br><br>
## Cut 3/5: E-commerce Platforms Innovate to Enhance User Experience
_Source: medium_

![VTEX e-commerce UX](https://images.unsplash.com/photo-1585144499819-651e1c1c97ec?q=80&w=2412&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 E-commerce platforms are innovating rapidly to improve user experiences, with features like [augmented reality (AR)](https://www.rhapsodymedia.com/blog/ecommerce-digital-marketing-strategy-best-tactics) product try-ons and personalised shopping recommendations becoming standard. Brands are investing heavily in technology that facilitates seamless online interactions, reflecting a broader trend towards enhancing [digital customer journeys](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation). This evolution in e-commerce not only caters to changing consumer preferences but also helps brands differentiate themselves in a crowded marketplace

**Action items for You:**

- **Invest in AR and VR Shopping Experiences:** Implement AR product try-ons to offer interactive, [immersive shopping experiences.](https://www.rhapsodymedia.com/blog/vr-stadium-experiences-deep-dive-into-vr-stadium-tours)
<br>*Examples:* AR VTEX inttegrations, Snapchat’s AR tools.
- **Personalise User Journeys:** Enhance your site’s recommendation engine to provide tailored product suggestions based on user behavior.
<br>*Tools:* [Connectif App](https://apps.vtex.com/connectif-connectif/p) for personalisation for VTEX 
- **Simplify Checkout Processes:** Streamline checkout and [payment gateways](https://developers.vtex.com/docs/guides/payments-integration-payment-methods) to reduce friction and boost conversion rates.
<br>*Examples:* PayPal One Touch, Stripe or Apple Pay.
- **Integrate Chatbots for Real-Time Support:** Deploy AI chatbots to assist customers during their shopping experience.
<br>*Tools:* [Chattigo for VTEX](https://apps.vtex.com/chattigopartnercl-chattigo-webchat-widget/p)
- **Optimise for Mobile:** Prioritise [mobile-first design](https://www.rhapsodymedia.com/development/web-development) to cater to the growing number of consumers shopping on their smartphones.

<br><br>
## Cut 4/5: Influencer Marketing Shifts Towards Authentic Engagement
_Source: researchgate_

![Influencer Marketing Authenticity](https://images.unsplash.com/photo-1522860747050-bb0c1af38ae9?q=80&w=2371&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 The landscape of influencer marketing is undergoing a significant transformation, with brands increasingly focusing on partnerships with micro-influencers who offer [authentic engagement](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) with niche audiences. This shift is driven by consumer demand for genuine connections and relatable endorsements rather than celebrity endorsements. Brands are prioritising long-term relationships with influencers who align closely with their [values](https://www.rhapsodymedia.com/strategy/branding), enhancing trust and credibility within target markets.

**Action items for You:**

- **Partner with Micro-Influencers:** Focus on micro-influencers who have stronger, more authentic engagement with niche audiences.
<br>*Tools:* Use Aspire or Upfluence for finding and managing micro-influencer campaigns.
- **Build Long-Term Relationships:** Foster longer-term partnerships with influencers who align with your brand values for sustained credibility.
- **Track Authentic Engagement Metrics:** Move beyond follower counts to assess the genuine interaction rates of influencers.
<br>*Tools:* HypeAuditor or Traackr.
- **Co-Create Content:** Collaborate with influencers to create authentic, branded content that resonates with their audiences.
- **Focus on Value Alignment:** Ensure influencer partnerships reflect your [brand’s values](https://www.rhapsodymedia.com/strategy/branding) to build deeper trust with consumers.

<br><br>
## Cut 5/5: Social Media Advertising Spend Surges
_Source: statista_

![Social Media budget](https://images.unsplash.com/photo-1553285991-4c74211f5097?q=80&w=2370&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Social media advertising continues to see significant growth, projected to exceed $300 billion in 2024. This surge reflects the increasing importance of social platforms in marketing strategies as brands seek to engage consumers where they spend the most time online. The rise of video content and interactive ads on platforms like TikTok and Instagram is driving this trend, compelling marketers to adapt their strategies to leverage these dynamic formats effectively.

**Action items for You:**

- **Increase Investment in Video Ads:** Allocate more of your social media budget to video ads to capitalise on growing engagement with dynamic formats.
<br>*Tools:* TikTok Ads Manager, Instagram Video Ads.
- **Adopt Interactive Ad Formats:** Experiment with interactive and shoppable ads to drive engagement and conversions.
<br>*Tools:* Facebook Collection Ads, TikTok Shoppable Ads.
- **Utilise Platform-Specific Insights:** Leverage advanced targeting options on platforms like TikTok and Instagram to reach the right audience with tailored content.
<br>*Tools:* Meta Business Suite, TikTok Ads Manager.
- **Maximise ROI with Real-Time Bidding:** Use real-time bidding to optimise ad placements and get the most out of your social media spend.
<br>*Tools:* Google Ads, Facebook’s Dynamic Ads.
- **Monitor Ad Performance:** Continuously track the performance of your social media ads to refine your targeting and improve results.
<br>*Tools:* Sprout Social, Hootsuite Analytics.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #11: AI, Privacy, and E-commerce: Key Trends Shaping Marketing

Buckle up, marketers! This edition of Quick Cuts is your express ticket to the future of [brand building](https://www.rhapsodymedia.com/strategy/branding). We're diving headfirst into the [trends](https://www.rhapsodymedia.com/blog/rhapsody-s-quick-cuts-4-display-ads-ai-scepticism-top-marketing-trends-2024) that are reshaping the marketing landscape – from the ethical dilemmas of AI to the unwavering power of purpose. Get ready to rethink, restrategise, and reignite your brand's connection with the ever-evolving consumer.

<br><br>
## Cut 1/5: The Evolving Role of Brand Purpose in Marketing
_Source: MarketingProfs_

![Rhapsody's Quick Cuts #9](https://images.unsplash.com/photo-1455849318743-b2233052fcff?q=80&w=3269&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Brand purpose has become a central theme in marketing as consumers increasingly seek [authenticity](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) and social responsibility from brands. Companies are re-evaluating their missions to resonate with customer values. This shift is not just about profit but about creating lasting connections with consumers who prioritize ethics and sustainability. Brands that successfully align their messaging with genuine purpose can enhance [loyalty](https://www.rhapsodymedia.com/strategy/creative) and drive [engagement](https://www.rhapsodymedia.com/our-work/semrush).

**Key takeaways:**
- Brand purpose enhances customer loyalty and engagement.
- Authenticity in messaging is crucial for modern consumers.
- Companies need to align their missions with societal values.
- Purpose-driven brands can differentiate themselves in crowded markets.
- Successful implementation requires genuine commitment, not just marketing tactics.

**Action items for You:**

- **Align Product Innovations with Purpose:** Integrate your brand's purpose into product development. [Launch new products or services](https://www.rhapsodymedia.com/blog/Pre-launch-marketing-strategy-saas) that directly address societal challenges, demonstrating your commitment beyond messaging and fostering [deeper consumer connections](https://www.rhapsodymedia.com/strategy/creative).
- **Measure Impact, Not Just Engagement:** Develop metrics that track the social or environmental impact of your brand purpose initiatives. Use these insights to enhance campaigns and authentically communicate your brand's contributions to societal goals.
- **Storytelling with Purpose:** Craft [compelling narratives](https://www.rhapsodymedia.com/production/copywriting) around real-life stories of how your brand purpose has positively impacted individuals or communities. Use these stories to create content that resonates emotionally, reinforcing brand loyalty.
- **Collaborate for Greater Good:** Partner with non-profits, NGOs, or other brands that share your purpose. Co-create campaigns or initiatives that amplify your impact, enhancing your brand's credibility and reach in the process.
- **Purpose-Driven Customer Engagement:** Build loyalty programs or exclusive customer communities around your brand purpose. Reward customers for their contributions to your shared mission, turning them into passionate advocates.


<br><br>
## Cut 2/5: Navigating the New Landscape of Digital Advertising
_Source: AdWeek_

![Rhapsody's Quick Cuts #9](https://plus.unsplash.com/premium_photo-1676618539992-21c7d3b6df0f?q=80&w=3264&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀  Digital advertising is undergoing significant changes due to evolving consumer privacy laws and platform regulations. Marketers must adapt their strategies to maintain effectiveness while respecting user privacy. Transparency and trust in advertising, as well as the use of proprietary data in targeted campaigns, are extremely important. Brands that prioritise ethical advertising practices are likely to strengthen relationships with their audiences.

**Key takeaways:**
- Consumer privacy laws are reshaping digital advertising strategies.
- Transparency and trust are essential for effective marketing.
- First-party data is becoming increasingly valuable for targeting.
- Ethical advertising practices can enhance brand reputation.
- Marketers need to stay informed about regulatory changes.

**Action items for You:**

- **Innovate with Privacy-Centric Ad Experiences:** Develop creative ad formats that prioritise user privacy. Explore [non-intrusive, value-added content](https://www.rhapsodymedia.com/blog/the-power-of-content-repurposing) like interactive quizzes or educational tools that engage users while respecting their data preferences.
- **Turn Transparency into a Competitive Advantage:** Make transparency a cornerstone of your [advertising strategy.](https://www.rhapsodymedia.com/strategy/marketing) Clearly communicate how you handle user data, and offer users control over their ad experiences. Use this as a differentiator to build trust and brand preference.
- **Leverage Ethical Data Partnerships:** Form strategic alliances with ethical data providers to access high-quality first-party data. Use this data to create hyper-targeted campaigns that respect user privacy while driving better conversion rates.
- **Create a Brand Data Pledge:** Publicly commit to ethical data practices through a "brand data pledge." Promote this pledge across your marketing channels, reassuring customers of your commitment to their privacy and using it as a brand loyalty driver.
- **Experiment with Contextual Targeting:** As third-party cookies phase out, focus on contextual targeting that aligns your ads with relevant content rather than personal data. This approach respects privacy while maintaining relevance and engagement.

<br><br>
## Cut 3/5: AI for Brand Marketing Success (Again)
_Source: HubSpot Blog_

![Rhapsody's Quick Cuts #9](https://plus.unsplash.com/premium_photo-1700482758020-6332a298ad09?q=80&w=3348&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Artificial intelligence (AI) ](https://www.rhapsodymedia.com/blog/rqc-new-platforms-ai-innovations-iconic-brand-strategies)is transforming brand marketing by enabling personalised customer experiences and data-driven decision-making. Let's highlight various AI tools that can enhance content creation, customer service, and analytics. Brands that effectively [integrate AI](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) into their marketing strategies can improve efficiency and gain deeper insights into consumer behavior, ultimately driving better engagement and conversions.

**Key takeaways:**
- AI tools can personalise customer experiences significantly.
- Data-driven decision-making enhances marketing effectiveness.
- AI improves efficiency in content creation and customer service.
- Brands can gain deeper insights into consumer behavior through AI.
- Integration of AI is crucial for staying competitive in marketing.

**Action items for You:**

- **Humanise AI-Powered Interactions:** Use AI to create personalized, yet human-feeling, customer interactions. Train AI tools to reflect your brand voice and values, ensuring they enhance rather than replace the human touch.
- **AI-Driven Creative Insights:** Implement AI tools to analyse creative performance across campaigns. Use these insights to continuously refine your messaging, design, and content strategies based on real-time consumer behavior.
- **Automate for Agility:** Utilise AI to automate routine marketing tasks like A/B testing, customer segmentation, and content distribution. Free up your team to focus on strategic, creative work that AI cannot replicate.
- **Personalised AI Content Journeys:** Create AI-driven customer journeys that adapt in real-time based on user interactions. Tailor content, offers, and communications dynamically to increase relevance and engagement at each touchpoint.
- **AI-Ethics as a Marketing Message:** Promote your brand’s ethical use of AI. Highlight how your AI practices respect privacy, enhance [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux), and avoid bias, positioning your brand as a responsible tech adopter.
<br><br>

## Cut 4/5: The Importance of Brand Storytelling in 2025
_Source: Forbes Marketing_

![Rhapsody's Quick Cuts #9](https://images.unsplash.com/photo-1567598110120-04e7c2390863?q=80&w=3270&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 As consumer attention spans shorten, [effective brand storytelling](https://www.rhapsodymedia.com/strategy/branding) has become vital for capturing interest and fostering [emotional connections](https://www.rhapsodymedia.com/blog/bias-in-design-thinking-and-ai). Develop techniques to create compelling narratives that resonate with your target audience. Brands that master storytelling can differentiate themselves and create memorable experiences, leading to increased brand loyalty and advocacy.

**Key takeaways:**
- Compelling storytelling captures consumer interest and attention.
- Emotional connections through narratives enhance brand loyalty.
- Differentiation in a crowded market is achieved through unique stories.
- Techniques for effective storytelling are essential for marketers.
- Memorable experiences can drive customer advocacy.

**Action items for You:**

- **Interactive Storytelling Experiences:** Develop interactive storytelling formats, such as [immersive videos](https://www.rhapsodymedia.com/blog/vr-stadium-experiences-deep-dive-into-vr-stadium-tours) or [gamified narratives](https://www.rhapsodymedia.com/blog/rqc-6-brands-revolutionising-marketing-olympics-pop-culture-gamification), that allow consumers to participate in the brand story. This approach can increase engagement and create memorable experiences.
- **Micro-Story Campaigns:** Break down your brand story into micro-stories tailored to specific audience segments. Use these short, impactful [narratives](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world) across different platforms to build a cohesive yet diverse brand narrative.
- **User-Generated Storytelling:** Encourage your customers to share their stories related to your brand on social media. Feature the most compelling ones in your campaigns, turning authentic customer experiences into powerful brand endorsements.
- **Data-Driven Narrative Optimization:** Use data analytics to identify which elements of your stories resonate most with audiences. Continuously refine your storytelling approach based on this feedback to increase relevance and emotional impact.
- **Storytelling as a Service:** Offer your storytelling expertise to partners or clients as a service. Help them craft their brand narratives in a way that aligns with your values, creating symbiotic relationships and additional revenue streams.
<br><br>

## Cut 5/5: The Latest Trends Shaping Brand Marketing
_Source: Marketing Dive_

![Rhapsody's Quick Cuts #9](https://images.unsplash.com/photo-1657310216811-fa2fb45372e1?q=80&w=3270&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 The marketing landscape is rapidly evolving, with several key trends emerging for 2025. These include a focus on [sustainability](https://www.rhapsodymedia.com/our-work/burger-king), the rise of experiential marketing, and the integration of technology in brand interactions. Marketers must be agile and innovative to adapt to these trends, ensuring their strategies align with changing consumer expectations and behaviors.

**Key takeaways:**
- Sustainability is becoming a core focus for [brand marketing.](https://www.rhapsodymedia.com/strategy/marketing)
- Experiential marketing is on the rise, enhancing customer engagement.
- Technology integration is crucial for modern brand interactions.
- Marketers need to be agile and innovative in their [strategies.](https://www.rhapsodymedia.com/strategy)
- Understanding consumer expectations is key to successful branding.

**Action items for You:**

- **Sustainability as a Core Business Strategy:** Go beyond marketing sustainability—embed it into your business model. Launch initiatives that not only reduce your environmental footprint but also actively contribute to sustainability, setting new industry standards.
- **Hybrid Experiential Campaigns:** Combine digital and physical experiences to create hybrid campaigns that engage customers across multiple touchpoints. This approach can elevate traditional experiential marketing with the scale and precision of digital channels.
- **Tech-Enabled Brand Loyalty Programs:** Develop loyalty programs that leverage emerging technologies like blockchain for transparency, AI for personalization, and gamification for engagement. Use these programs to build deeper, longer-lasting customer relationships.
- **Agile Campaign Planning:** Shift from long-term campaign planning to an agile model where you can rapidly respond to market changes and trends. This flexibility will allow you to capitalize on emerging opportunities and consumer behaviors more effectively.
- **Predictive Consumer Insights:** Invest in predictive analytics tools to anticipate consumer trends and behaviors. Use these insights to stay ahead of the curve, tailoring your marketing strategies to meet evolving [consumer expectations before your competitors.](https://www.rhapsodymedia.com/our-work/moke)


<br><br>
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<br>
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Rhapsody's Quick Cuts #9: The Future of Brand Marketing - 5 Essential Strategies for Success

Major brands like Coca-Cola, Heinz, and [Burger King](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=organic&utm_medium=blog-post-rqc6) are setting new benchmarks by leveraging unique [marketing strategies ](https://www.rhapsodymedia.com/strategy?utm_source=organic&utm_medium=blog-post-rqc6)that captivate audiences and drive [engagement](https://www.rhapsodymedia.com/development/mobile-apps?utm_source=organic&utm_medium=blog-post-rqc6). From harnessing the global stage of the Olympics to embedding their products in popular films and revolutionising customer interaction through [gamification](https://www.rhapsodymedia.com/our-work/awsm-bank?utm_source=organic&utm_medium=blog-post-rqc6), these brands are redefining the [marketing playbook](https://www.rhapsodymedia.com/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6). Find out how these industry giants are transforming their campaigns and explore our lessons for marketers aiming to increase brand presence and impact.

<br><br>
## Cut 1/5: How Coca-Cola, Delta are 'Olympicising' campaigns with NBCUniversal
![Olympics Paris 2024](https://rhapsody.ams3.digitaloceanspaces.com/0cc7e0b4b0b94b62941a397911d47053.png)

🚀 As total ad sales for the 2024 Olympics surpass $1.2 billion, six major marketers including Coca-Cola and Delta sponsored a commercial-free hour during the opening ceremony.

**Key takeaways:**
- Brands are leveraging the Olympics to amplify their [marketing campaigns](https://www.rhapsodymedia.com/design/campaign-design?utm_source=organic&utm_medium=blog-post-rqc6)
- NBCUniversal is offering unique sponsorship opportunities like commercial-free hours
- Total ad sales for the 2024 Olympics have already exceeded $1.2 billion
- Coca-Cola and Delta are among the six major brands sponsoring the opening ceremony
- The Olympics provide a global platform for brands to [engage with audiences](https://www.rhapsodymedia.com/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6)

**Action items for You:**
- Leverage Major Events for Brand Visibility: Sponsor high-profile events like the Olympics to create significant brand visibility and connect with a global audience.
- Innovate with Commercial-Free Sponsorships: Explore unique sponsorship opportunities such as commercial-free hours to captivate viewers and enhance brand association with premium content.
- Collaborate with Media Giants: Partner with leading media companies to amplify your marketing efforts and reach a wider audience through established and trusted platforms.
- Capitalise on Global Platforms: Use international events as a stage to showcase your brand’s global appeal and engage with diverse demographics.
- Drive Early Ad Sales: Secure ad sales early for major events to ensure prime placement and maximise exposure as the event date approaches.

<br><br>
## Cut 2/5:  How Heinz, Heineken and other brands got their claws into 'Deadpool & Wolverine'
![Deadpool Wolverine](https://rhapsody.ams3.digitaloceanspaces.com/2cb887bbc0be9118180203a54d7cbbda.jpg)

🚀  How brands should approach partnerships and why the film series is not "ashamed" of advertising.

**Key takeaways:**
- Brands are increasingly partnering with popular entertainment properties like films
- The Deadpool and Wolverine film series embraces brand partnerships
- It is crucial to work with [agencies that have a unique approach](https://www.rhapsodymedia.com?utm_source=organic&utm_medium=blog-post-rqc6)
- Brand partnerships can help films and shows generate [additional revenue](https://www.rhapsodymedia.com/strategy/digitisation?utm_source=organic&utm_medium=blog-post-rqc6)
- Successful brand partnerships require a [strategic and creative approach](https://www.rhapsodymedia.com?utm_source=organic&utm_medium=blog-post-rqc6)

**Action items for You:**
- Embrace Pop Culture Partnerships: Integrate your brand with popular film franchises to align with the entertainment preferences of your target audience.
- Strategic Product Placement: Use [creative product placements in movies](https://www.rhapsodymedia.com/production?utm_source=organic&utm_medium=blog-post-rqc6) to subtly introduce your brand to viewers in an engaging way.
- Collaborate with Agencies: Work with [innovative agencies ](https://clutch.co/profile/rhapsody#highlights)to develop unique and effective brand partnerships that stand out.
- Generate Additional Revenue Streams: Utilise brand partnerships in entertainment to create additional revenue opportunities and [enhance brand visibility](https://www.rhapsodymedia.com/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6)

<br><br>
## Cut 3/5: Boost Mobile challenges telecom's big 3 with brand repositioning campaign
![Boost Mobile](https://rhapsody.ams3.digitaloceanspaces.com/4f19d2b08900cadc7aa73a4db7887667.png)

🚀 The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a [new look](https://www.rhapsodymedia.com/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) and comedic ads.

**Key takeaways:**
- Boost Mobile is repositioning its [brand](https://www.rhapsodymedia.com/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) to challenge the major telecom players
- The brand is unifying its prepaid and postpaid services under one name
- The [rebranding](https://www.rhapsodymedia.com/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) effort includes a new visual identity and comedic advertising campaign
- Repositioning can help smaller brands stand out in a crowded market
- Consistent branding across [all touchpoints](https://www.rhapsodymedia.com/blog/multi-channel-marketing-campaigns-examples?utm_source=organic&utm_medium=blog-post-rqc6) is key for successful repositioning

**Action items for You:**
- Unify Branding Across Services: Consolidate your service offerings under a single, cohesive brand name to streamline your marketing efforts and strengthen brand identity.
- Revamp Visual Identity: Refresh your brand’s visual identity to signal change and attract attention in a competitive market.
- Incorporate Humor in Campaigns: Use comedic advertising to differentiate your brand and create a memorable impression on potential customers.
- Focus on Brand Repositioning: Strategically reposition your brand to challenge industry leaders and highlight your unique selling points.
- Consistent Branding: Ensure all customer touchpoints reflect the new brand identity to maintain consistency and reinforce brand recognition.

<br><br>
## Cut 4/5: Why Burger King is all-in on gamification
![Gamification Burger King](https://rhapsody.ams3.digitaloceanspaces.com/f951004bb876c549d84d441d3a84e25d.png)

🚀 A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.

**Key takeaways:**
- [Burger King](https://www.rhapsodymedia.com/our-work/burger-king?utm_source=organic&utm_medium=blog-post-rqc6) is heavily investing in gamification to engage customers
- The brand is developing a pipeline of new and unique in-app games
- Gamification can drive app usage and customer loyalty
- Burger King's director of loyalty and CRM believes gamification is a key strategy
- Brands should consider incorporating gamification elements to enhance customer experiences

**Action items for You:**
- Invest in [Gamification](https://www.rhapsodymedia.com/our-work/awsm-bank?utm_source=organic&utm_medium=blog-post-rqc6): Develop a variety of in-app games to increase user engagement and retain customers within your brand’s ecosystem.
- Pipeline of Unique Games: Continuously innovate and introduce new games to keep the content fresh and exciting for users.
- Enhance Customer Loyalty: Use [gamification](https://www.rhapsodymedia.com/our-work/awsm-bank?utm_source=organic&utm_medium=blog-post-rqc6)) to drive [app usage](https://www.rhapsodymedia.com/development/mobile-apps?utm_source=organic&utm_medium=blog-post-rqc6) and foster a sense of loyalty among customers.
- Strategic CRM Integration: Integrate gamification with loyalty and CRM strategies to provide a comprehensive and [engaging customer experience.](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation?utm_source=organic&utm_medium=blog-post-rqc6)
- Elevate Customer Experiences: Consider gamification elements in your [marketing strategies ](https://www.rhapsodymedia.com/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6)to create interactive and immersive customer experiences.

<br><br>
## Cut 5/5: Champs Sports launches brand platform as it works to reposition itself
![AI hotel marketing](https://www.retaildive.com/imgproxy/nyhdABDbI5Ay8gG4brVqs4kFtTvB5DvRB0YR-b9mr8w/g:ce/rs:fill:1200:675:1/bG9jYWw6Ly8vZGl2ZWltYWdlL1BhcnNvbnNfUzRMXzMuanBn.webp)
_Courtesy of Champs Sports_

🚀 As part of the effort, the retailer partnered with the Dallas Cowboys' Micah Parsons, New York Mets' Francisco Lindor and Miami Dolphins' Jaylen Waddle.

**Key takeaways:**
- Champs Sports is launching a new [brand platform](https://www.rhapsodymedia.com/strategy/branding?utm_source=organic&utm_medium=blog-post-rqc6) to reposition itself
- The retailer has partnered with popular athletes like Micah Parsons, Francisco Lindor, and Jaylen Waddle
- Athlete partnerships can help brands connect with sports fans and build credibility
- Repositioning requires a comprehensive approach including [branding, marketing, and partnerships](https://www.rhapsodymedia.com/strategy/marketing?utm_source=organic&utm_medium=blog-post-rqc6)
- Champs Sports aims to differentiate itself in the competitive [sports retail market](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=sports?utm_source=organic&utm_medium=blog-post-rqc6)

**Action items for You:**
- Partner with Influential Athletes: Collaborate with popular sports figures to boost brand credibility and connect with sports enthusiasts.
- Launch Comprehensive Brand Platforms: Develop new brand platforms to reposition your brand and highlight its unique value propositions.
- Differentiate in Competitive Markets: Use strategic repositioning and high-profile partnerships to stand out in the [crowded sports retail market.](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=sports?utm_source=organic&utm_medium=blog-post-rqc6)
- Holistic Repositioning Approach: Incorporate branding, marketing, and partnerships in your repositioning strategy to ensure a well-rounded and effective [brand transformation](https://www.rhapsodymedia.com/strategy?utm_source=organic&utm_medium=blog-post-rqc6).
- Engage with Sports Fans: Utilise athlete endorsements to engage directly with sports fans and leverage their influence to build brand loyalty.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #6: How Coca-Cola, Heinz, and Burger King Are Revolutionising Marketing with Olympics and Pop Culture

As we approach 2025, marketing landscapes continue to evolve rapidly, pushing brands to adapt swiftly to new trends, customer expectations, and technological innovations. From survival strategies for marketers to holiday campaign tactics and B2B challenges, here’s your go-to guide for what’s next.

<br><br>
## Cut 1/3: Key Trends for 2025 Survival – Staying Resilient and Relevant
_Source: DecisionMarketing_

![Top Marketing Trends 2025](https://cdn.pixabay.com/photo/2019/10/28/20/23/explore-4585521_1280.jpg)
_Photo: Pixabay_

🚀 According to Kantar’s latest research, marketers entering 2025 face a critical juncture, where resilience and adaptability are paramount. Kantar’s report underscores several trends shaping marketing approaches for survival. These include:

- **Embracing Sustainable Practices:** Consumers increasingly value [brands with transparent, sustainable practices](https://www.rhapsodymedia.com/strategy). Marketers need to integrate sustainability into brand narratives and operations.
- **Balancing Privacy and Personalization:** With stricter privacy regulations, marketers must creatively personalize while respecting customer privacy, using ethical data practices.
- **Navigating Budget Constraints:** As economic challenges persist, efficient budgeting becomes essential. Brands are advised to prioritize [ROI-driven strategies](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation) and streamlined campaigns.

**Actionable Tip:** Assess your brand’s sustainability messaging and data practices to ensure they align with these emerging trends. Consider budget-friendly tactics that maximize impact.

<br><br>
## Cut 2/3: Amazon’s 2024 Holiday Campaign – Strategic Insights for Seasonal Marketing
_Source: MarketingDive_

![Amazon holiday campaign](https://cdn.pixabay.com/photo/2017/03/13/17/26/ecommerce-2140603_1280.jpg)
_Photo: Pixabay_

🚀 Amazon's latest holiday campaign rollout offers valuable lessons for marketers aiming to make a splash in seasonal campaigns. The 2024 campaign embraces the following standout strategies:

- **Customer-Centric [Storytelling](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world):** [Amazon](https://www.rhapsodymedia.com/our-work/amazon) highlights relatable, everyday holiday moments that resonate with diverse audiences, creating an [emotional connection](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design).
- **[Multi-Channel Presence](https://www.rhapsodymedia.com/blog/multi-channel-marketing-campaigns-examples):** To capture attention across platforms, Amazon leverages TV, social media, and digital ads, ensuring consistent messaging across all customer touchpoints.
- **[Personalized](https://www.rhapsodymedia.com/strategy/marketing) Shopping Experiences:** Through targeted content and product recommendations, Amazon tailors shopping experiences, simplifying gift-giving and making it more personalized.

**Actionable Tip:** Plan a multi-channel approach for your holiday campaigns, ensuring cohesive messaging across platforms. Leverage customer insights to personalize content, resonating with your target audience.

<br><br>
## Cut 3/3: B2B Marketers’ Struggles – Goals Remain Out of Reach
_Source: MarketingTechNews_

![B2B marketing KPIs](https://cdn.pixabay.com/photo/2018/09/17/12/40/business-3683769_1280.jpg)
_Photo: Pixabay_

🚀 In a recent MarketingTech report, over half of B2B marketers expressed challenges in achieving their goals this year. Key pain points include:

- **Lead Generation Difficulties:** Many B2B marketers report a decline in lead quality, impacting overall conversions and sales targets.
- **Budget Constraints:** Reduced budgets are limiting campaign scope and effectiveness, often resulting in lower-quality content or outreach.
- **Skill Gaps:** A lack of specialized skills, particularly in digital marketing, is impeding campaign execution and optimization.

**Actionable Tip:** To bridge the skill gap, invest in upskilling your team in essential areas like digital analytics and campaign management. Consider reallocating budgets toward high-impact initiatives for [more focused results](https://www.rhapsodymedia.com/en-us/blog/ux-audit-the-roi-positive-investment-for-a-website).

## Wrapping Up: Preparing for a Resilient 2025
As we head into 2025, marketing professionals must stay ahead of the curve by addressing these pivotal trends. Whether you’re adopting sustainable practices, creating customer-centric holiday campaigns, or overcoming B2B challenges, proactive strategies are essential. For more insights or assistance in navigating these evolving trends, contact our team at Rhapsody.

**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK, with offices in New York, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
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Quick Cuts #18: Top Trends to Watch in 2025 – From Survival Strategies to Holiday Retail Tactics

The latest insights reveal a rapidly shifting landscape where global market dynamics, evolving [ecommerce strategies](https://www.rhapsodymedia.com/ecommerce), and breakthrough digital [marketing trends](https://www.rhapsodymedia.com/blog/gamification-in-marketing-trends-for-2025) are setting the stage for 2025. Brands have a unique opportunity to reimagine their approach and lead in an era of transformation.
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### Give your eyes a break without missing out. 
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## **🏆 Walmart’s Masterclass in Challenging Amazon**
_Source: MSN Money_

Walmart was once seen as an underdog in the [online retail space](https://www.rhapsodymedia.com/ecommerce), but it has emerged as a real competitor to Amazon. Through [smart omnichannel strategies](https://www.rhapsodymedia.com/blog/navigating-the-digital-retail-customer-journey-a-comprehensive-guide-for-cm-os-and-brand-managers), aggressive investments in tech, and leveraging its vast physical footprint, Walmart has managed to thrive in an era dominated by ecommerce giants.

**Why It Matters:**<br>
The battle between Amazon and Walmart highlights the importance of agility and innovation in retail. Walmart’s success demonstrates that brick-and-mortar businesses can still dominate if they adapt and integrate online and offline experiences effectively.
<br>
<br>
**Key Takeaways:**
- Walmart’s store network acts as a fulfillment advantage over Amazon.
- A strong ecommerce push, including third-party sellers, is [driving growth](https://www.rhapsodymedia.com/strategy/marketing).
- Walmart+ competes with Prime by offering better grocery and in-store perks.
<br>
<br>

## **🚀 Ecommerce in 2025: The Trends You Can’t Ignore**
_Source:BigCommerce_

[AI-driven personalisation](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide), frictionless payments, and [social commerce](https://www.rhapsodymedia.com/blog/rqc-7-brands-revolutionising-social-commerce-and-gamification) are just some of the trends set to dominate ecommerce in 2025. As consumers demand more convenience and customisation, retailers must leverage cutting-edge technology to stay ahead.

**Why It Matters:**<br>
Brands that fail to integrate AI, optimise for mobile, or capitalise on social shopping will fall behind. The ecommerce landscape is rapidly evolving, and businesses must be proactive rather than reactive.
<br>
<br>
**Key Takeaways:**
- AI will drive hyper-personalised shopping experiences.
- Payment innovations, including BNPL (Buy Now, Pay Later), will shape conversions.
- Social commerce and influencer-driven sales will become mainstream.
<br>
<br>

##  **🔥 Digital Marketing 2025: What’s Changing?**
_Source: Smart Insights_

Marketing in 2025 will be shaped by first-party data, AI-powered automation, and [immersive content](https://www.rhapsodymedia.com/technology/ceros-experience). Privacy regulations are pushing brands to rethink data strategies, while AI continues to streamline [customer engagement](https://www.rhapsodymedia.com/strategy/marketing).

**Why It Matters:**<br>
With the decline of third-party cookies, marketers need to focus on first-party data collection through loyalty programs, newsletters, and direct customer interactions. Additionally, brands must embrace AI-powered personalisation to enhance digital experiences.

**Key Takeaways:**
- AI-driven [marketing automation](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) will become the norm.
- First-party data strategies will be crucial for targeting consumers.
- Video, interactive, and immersive content will dominate marketing.
<br>
<br>

## **Wrap-Up**
Retail and ecommerce are undergoing major transformations. Walmart’s success proves that legacy retailers can thrive with the right [strategy](https://www.rhapsodymedia.com/strategy), while ecommerce and digital marketing trends highlight the importance of AI, personalisation, and data-driven decision-making. Brands that fail to adapt risk falling behind.
 <br>
<br>
**Stay Updated.**
<br>

Need a supportive partner in helping you achieve your marketing goals?
<br>

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<br>

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Quick Cuts #27: Walmart’s Playbook, 2025 Ecommerce Trends & Digital Disruptions

<br><br>
 This week's Rhapsody's Quick Cuts keeps you informed with the hottest marketing and technology news impacting global brands. From the rise of AI-powered tools to effective  advertising strategies, we've got the insights you need to make informed decisions and stay competitive. Discover the top 5 news stories and actionable takeaways to elevate your brand's marketing game!

<br><br>
## AI in Marketing Goes Mainstream: Brandwatch Report 
[Source](https://www.unite.ai/the-current-state-of-ai-in-marketing-2024/)
![First.png](https://rhapsody.ams3.digitaloceanspaces.com/355aad187440bf7d11358e5e55d2a81b.png)

🤜 A [Brandwatch](https://www.brandwatch.com) study reveals **91%** of US **ad agencies** are using or exploring **AI**. Marketers expect significant impact on **campaigns**.

**Action items for You:**
1. Assess your AI readiness: Audit existing tools & identify areas where [AI can enhance marketing efforts](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide).
2. Explore AI use cases: Consider content creation, personalization, or ad targeting for initial AI implementation.
3. Partner with AI experts: Bridge the knowledge gap by collaborating with agencies or consultants specializing in AI marketing.
4. Prioritize human oversight: Maintain control over AI outputs and ensure brand alignment in all AI-generated content.
5. Track and measure results: Monitor the impact of AI on campaign performance and adjust strategies as needed.

<br><br>
## Meta Unveils AI-powered Messenger Chatbot
[Source](https://www.marketingdive.com/news/meta-ai-messenger-solutions-threads-api-cannes-lions/719352/)
![Second.png](https://rhapsody.ams3.digitaloceanspaces.com/e7b4afe3540ea9fc0de535f8f6e269ed.png)

🤖 Meta introduces a new **AI-powered** chatbot and API for building **enhanced [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux)** on Messenger.

**Action items for You:**
1. Evaluate Messenger for customer service: Consider using chatbots to handle basic inquiries and improve response times.
2. Brainstorm engaging chatbot applications: Develop [creative](https://www.rhapsodymedia.com/strategy/creative) ways to use chatbots for promotions, product recommendations, or lead generation.
3. Focus on personalization: Leverage AI to personalize chatbot interactions and tailor responses to individual user needs.
4. Prioritize seamless transitions to human agents: Ensure a smooth handover to live agents for complex issues.
5. Measure chatbot performance: Track key metrics like user satisfaction and resolution rates to refine your chatbot strategy.

<br><br>
## Shopify Expands AI Features for Businesses 
[Source](https://www.marketingtechnews.net/news/2024/jun/25/shopify-broadens-ai-feature-suite-engage-more-businesses/)
![Third.png](https://rhapsody.ams3.digitaloceanspaces.com/4238fe8fad70d98224f0d9a9373db2ac.png)

🛒 Shopify is adding new AI functionalities to its platform, aiming to empower more businesses with AI-powered marketing tools.

**Action items for You:**
1. Explore Shopify's AI offerings: Identify how Shopify's AI features can streamline your marketing tasks or enhance [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux).
2. Consider migrating your [ecommerce platform](https://www.rhapsodymedia.com/development/web-development): If you're not already on Shopify, evaluate if it aligns with your AI marketing goals.
3. Integrate AI with existing tools: Ensure compatibility between Shopify's AI features and your current marketing tech stack.
4. Train your team on using AI: Equip your marketing team with the knowledge and skills to leverage Shopify's AI tools effectively.
5. Analyze the impact of AI on sales: Track how AI-powered features influence conversion rates and overall sales performance.

<br><br>
## Carl's Jr. Drives Traffic with AI-powered CTV Ads 
[Source](https://www.restaurantdive.com/news/carls-jr-QSR-CTV-marketing-contextual-ad-targeting/719503/)
![Fourth.png](https://rhapsody.ams3.digitaloceanspaces.com/3ddc4d2f95f17a3535be09f0dedf98d5.png)

🎥 Carl's Jr. successfully leveraged AI-powered contextual targeting for CTV advertising, reaching a specific audience segment.

**Action items for You:**
1. Explore Connected TV (CTV) advertising: Consider CTV as a potential channel to reach your target audience [with video ads](https://www.rhapsodymedia.com/production/video-production).
2. Utilize contextual targeting: Leverage data to [deliver ads relevant to the content viewers](https://www.rhapsodymedia.com/design/campaign-design) are watching on CTV platforms.
3. Partner with CTV ad specialists: Collaborate with [best marketing agencies in London](https://www.rhapsodymedia.com/) or platforms to develop effective CTV advertising strategies.
4. Measure CTV campaign performance: Track key metrics like ad engagement and website traffic driven by CTV campaigns.
5. Analyze results and refine strategy: Based on CTV campaign performance data, adjust your targeting and creative approaches for future campaigns.

<br><br>
## 1 in 3 Marketers Get Limited Time for Board Presentations 
[Source](https://www.marketingtechnews.net/news/2024/jun/28/1-in-3-senior-marketers-get-1-hour-or-less-a-year-to-present-results-to-the-board/)
![Fifth.png](https://rhapsody.ams3.digitaloceanspaces.com/9003234829e533ccb67b2a9a2568b90d.png)

 📈 A study reveals limited time allocation for senior marketers to present results to leadership, hindering strategic discussions.

**Action items for You:**
1. Focus on data-driven storytelling: Prioritize presenting clear, concise reports with impactful [data visualizations](https://www.rhapsodymedia.com/design/graphic-design).
2. Highlight [key metrics and ROI](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation): Focus on metrics that resonate with board members, such as revenue growth or customer acquisition costs.
3. Prepare for insightful Q&A: Anticipate potential questions and have clear, data-backed answers readily available.
4. Request a dedicated briefing session: If time is limited, propose a separate meeting to delve deeper into specific topics.
5. Partner with a data visualization specialist: Consider collaborating with a designer to create impactful [visuals](https://www.rhapsodymedia.com/design/graphic-design) that enhance your presentation's communication.
Bonus: Advocate for longer presentation slots! Clearly demonstrate the value of in-depth marketing discussions with leadership.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts: AI, CTV Ads, and More - 5 Tech-driven Marketing Strategies for Global Brands

<br><br>
Here are the latest insights on leveraging AI in marketing, boosting your online presence, and enhancing marketing strategies. Actionable tips and key takeaways tailored for modern marketers. See what tickled our fancy this week.

<br><br>
## Cut 1/3: AI Integration in Marketing
![AI in marketing](https://images.pexels.com/photos/18069365/pexels-photo-18069365.png)

🚀 As [AI](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) becomes increasingly integrated into [marketing strategies](https://www.rhapsodymedia.com/strategy/marketing), its role spans from [content creation](https://www.rhapsodymedia.com/production) to ad delivery. Marketers must balance the use of AI with authenticity and [creativity](https://www.rhapsodymedia.com/strategy/creative), ensuring that their campaigns resonate with audiences while leveraging [new technologies](https://www.rhapsodymedia.com/technology). This shift necessitates a reevaluation of traditional marketing principles to adapt to evolving consumer behaviors.

**Key takeaways:**
- AI is reshaping content creation and ad strategies.
- Authenticity remains crucial in marketing efforts.
- Streaming ad spend is on the rise, shifting focus from traditional media.
- Building trust with audiences is essential amid technological changes.
- Marketers should embrace innovation while maintaining core marketing principles.

**Action items for You:**
- Explore AI tools to enhance [content creation](https://www.rhapsodymedia.com/production) and targeting.
- Assess current marketing strategies for authenticity and engagement.
- Invest in [streaming](https://www.rhapsodymedia.com/blog/live-video-streaming-services-rhapsody) ad placements to reach modern audiences.
- Develop transparent communication strategies to build trust.
- Regularly review and adapt marketing principles to align with technological advancements.


<br><br>
## Cut 2/3:  Maximize Online Presence Now
![Online presence](https://images.pexels.com/photos/3769021/pexels-photo-3769021.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)

🚀 Enhancing online visibility is crucial for business success, requiring accurate local listings and consistent [branding](https://www.rhapsodymedia.com/strategy/branding). Leveraging [seasonal trends](https://www.rhapsodymedia.com/our-work/lidl-gb) and engaging with the community can [boost customer engagement ](https://www.rhapsodymedia.com/our-work/semrush)and strengthen local presence.

**Key takeaways:**
- Consistent online listings boost visibility and search rankings.
- [Seasonal campaigns](https://www.rhapsodymedia.com/our-work/lidl-gb) can enhance [customer engagement](https://www.rhapsodymedia.com/our-work/semrush).
- Community engagement can strengthen local presence and trust.
- Local marketing strategies are vital for [brand awareness](https://www.rhapsodymedia.com/strategy/branding).
- [Creativity](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) in promotions can differentiate brands in competitive markets.

**Action items for You:**
- Audit and update your business's local listings for accuracy.
- Plan a [seasonal](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design) marketing campaign to boost engagement.
- Organize or participate in community events to strengthen local ties.
- Utilize social media to promote festive offers and events.
- Explore partnerships to enhance local marketing efforts.

<br><br>
## Cut 3/3: AI Boosts Hotel Marketing
[Source](https://www.hoteldive.com/news/how-hotels-can-leverage-ai-to-boost-brand-awareness/721961/)
![AI hotel marketing](https://images.pexels.com/photos/3144580/pexels-photo-3144580.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)

🚀 Hotels can use [AI ](https://www.rhapsodymedia.com/blog/rqc-new-platforms-ai-innovations-iconic-brand-strategies)to enhance brand awareness and marketing effectiveness by analyzing data and tailoring strategies to meet customer preferences. Innovative approaches like [storytelling](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world) and [immersive](https://www.rhapsodymedia.com/blog/compelling-content-how-to-leverage-the-potential-of-digital-experiences) experiences engage guests and drive repeat business, all while maintaining ethical standards.

**Key takeaways:**
- AI can analyze data to refine marketing strategies.
- Ethical considerations are crucial when using AI in marketing.
- Tailored experiences can enhance guest engagement.
- Storytelling and [immersive](https://www.rhapsodymedia.com/development/mobile-apps) experiences are effective marketing tools.
- Understanding customer preferences is key to driving [loyalty](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation).

**Action items for You:**
- Implement [AI tools](https://www.rhapsodymedia.com/technology/engine) for data analysis in marketing strategies.
- Ensure ethical practices in your AI applications.
- Develop personalized marketing campaigns based on [customer insights](https://www.rhapsodymedia.com/insights).
- Utilize storytelling in your brand messaging to connect with guests.
- Regularly gather and analyze customer feedback to refine offerings.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #5: Be online, be local, be AI-friendly

This week, we're diving into three trending topics that are shaking up the marketing world: the persistence of "blanding" in logo design, Facebook's ambitious redesign to win over Gen Z, and Google's loosening grip on the search advertising market. Let's get started!

<br><br>
## Cut 1/3: Can Facebook win Gen Z? 
_Source: TechCrunch_

![Can Facebook win Gen Z? ](https://rhapsody.ams3.digitaloceanspaces.com/c6bcbdfeefa0943013c2cbe5da299f1e.jpg)
_Photo: Unsplash_

🚀 Facing a declining user base and an aging demographic, Facebook is rolling out a major [redesign](https://www.rhapsodymedia.com/blog/why-brand-refresh-is-a-soul-search) to attract younger users. The platform is shifting its focus from a friend-centric social network to a hub for local community information, entertainment, and interest-based connections.

- A new "Local" tab aggregates content from Marketplace, Groups, and Events, highlighting nearby activities, items for sale, and community recommendations.
- An "Explore" tab, similar to Pinterest and Lemon8, offers personalized recommendations for entertainment and niche interests.
- Facebook Groups are enhanced with an AI-powered feature that helps members find answers to common questions.


**Action items for You:**

- Leverage the "Local" tab to promote local deals and offerings.
- Utilize the "Explore" tab to reach new audiences interested in your niche.
- Utilize AI comment summaries to quickly understand the sentiment and key takeaways from discussions


## Cut 2 /3: Google's Search Dominance Under Threat
_Source: The Wall Street Journal_

![Google's Search Dominance Under Threat](https://rhapsody.ams3.digitaloceanspaces.com/a49a370236a7d0f97872e1594447d137.jpg)
_Photo: Unsplash_

🚀 For the first time in years, Google's iron grip on the lucrative search advertising market is showing signs of weakness. The rise of AI-powered search, social video platforms, and e-commerce giants is forcing Google to defend its turf.

- AI-powered search engines like Perplexity are introducing ads within their AI-generated answers, offering a new way for brands to reach users.
- TikTok, with its massive user base and strong engagement, is now allowing brands to target ads based on user search queries.
- Amazon's growing dominance in e-commerce is diverting search ad spending away from Google.


**Action items for You:**

- Experiment with advertising on AI-powered search platforms to reach users actively seeking information.
- Optimize your content to appear in AI-generated answers and summaries.
- Diversify your search ad strategy to include platforms like Amazon and Bing. 

## Cut 3/3: Blanding: Is Minimalism Still King in Branding?
_Source: Marketing Brew_ 

![Blanding: Is Minimalism Still King in Branding?](https://rhapsody.ams3.digitaloceanspaces.com/978ae9190e47b957bc2152c0d8940b59.jpg)

🚀 While some brands are bucking the trend, the minimalist approach to logo design, often called "blanding," remains a dominant force. But is it time for a change in your [branding strategy](https://www.rhapsodymedia.com/strategy/branding)?

- PayPal's recent [rebrand](https://www.rhapsodymedia.com/blog/why-brand-refresh-is-a-soul-search), featuring a flat black wordmark, has sparked debate about the prevalence of blanding.
- The move reflects a broader trend among legacy brands to simplify their logos for digital optimization and a modern aesthetic.
- While many established brands embrace minimalism, some newer companies are opting for more distinctive and expressive logos.
- Cash App, for example, uses vibrant illustrations to stand out in the financial services sector.

**Action items for You:**

- Be prepared to adapt your logo strategy to stay relevant and resonate with your target audience.
- Test different logo variations to gauge consumer perception.

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Quick Cuts #15: ”Blanding" trend, Facebook's Gen Z redesign, and Google market share decline

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Quick Cuts #14: ”Blanding" trend, Facebook's Gen Z redesign, and Google market share decline

<br><br>
This week's market update is a whirlwind of contrasts, reflecting the dynamic nature of today's business landscape. While Amazon Prime Day 2024 promises exciting deals and opportunities for brands, major tech stocks like Tesla and Nvidia have experienced a downturn. Amidst these fluctuations, the S&P 500 and Nasdaq have soared to new heights, driven by optimism in AI and other tech trends. As investors shift their focus and new marketing strategies emerge, businesses are adapting to stay ahead in this ever-evolving market. 

In this article, we delve into the key takeaways from these developments, offering actionable insights for businesses looking to thrive in this environment. We also explore the rising importance of collaborative and immersive marketing experiences, offering valuable strategies for brands to connect with their customers in meaningful ways. Finally, we examine the ongoing challenge of demonstrating the return on investment (ROI) of community management, highlighting expert advice and practical tips to effectively measure the impact of this vital function. Let's explore the Cuts, shall we?

<br><br>
## Cut 1/5: Proving ROI of Community Management
[Source](https://blog.hubspot.com/marketing/community-management-roi?hubs_content=blog.hubspot.com%252Fmarketing%252Fmarketing-trends&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing)
![First.png](https://www.hubspot.com/hs-fs/hubfs/community-management-roi.webp?width=595&height=400&name=community-management-roi.webp)

🚀 Experts discuss strategies to demonstrate the value of community management, addressing challenges like non-monetary benefits, invisible impacts, and attribution difficulties. Key focus on aligning community goals with stakeholder objectives.

**Action items for You:**
1. Secure stakeholder buy-in before building the community to establish value expectations.
2. Align community [KPIs](https://www.rhapsodymedia.com/technology/engine) with broader business objectives to demonstrate direct impact.
3. Implement tracking mechanisms to capture both quantitative and qualitative community contributions.
4. Regularly communicate community insights and success stories to stakeholders.
5. Develop a framework to attribute community interactions to conversions and other business outcomes.

<br><br>
## Cut 2/5: Collaborative and Immersive Marketing Experiences
[Source](https://www.trendhunter.com/slideshow/july-2024-marketing)
![First.png](https://images.pexels.com/photos/7869238/pexels-photo-7869238.jpeg)

🚀 The marketing landscape is evolving rapidly, with a strong focus on collaborative ventures and immersive experiences. Brands are leveraging technologies like virtual reality ([VR](https://www.rhapsodymedia.com/blog/the-next-frontier-in-machinery-marketing)), augmented reality ([AR](https://www.rhapsodymedia.com/blog/the-next-frontier-in-machinery-marketing)), and the metaverse to create engaging, interactive campaigns. Key trends include gamification, [virtual events](https://www.rhapsodymedia.com/production), hybrid experiences, and inclusive [marketing strategies](https://www.rhapsodymedia.com/strategy/marketing). These approaches aim to captivate audiences by blurring the lines between physical and digital realms, offering unique, memorable encounters that foster deep [emotional connections](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design) with consumers.

**Action items for You:**
1. Explore partnerships for unique, limited-edition products.
2. Create immersive marketing experiences to engage customers.
3. Use [AI-powered](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) personalization to enhance customer interactions.
4. Invest in experiential marketing to build [brand loyalty](https://www.rhapsodymedia.com/strategy/branding).
5. Monitor and adapt to emerging [trends](https://www.rhapsodymedia.com/blog) in collaborative marketing.


<br><br>
## Cut 3/5:  Amazon Prime Day 2024
[Source](https://www.cnet.com/deals/amazon-prime-day-2024-07-14/)
![First.png](https://fashionbiznes.pl/wp-content/uploads/2022/06/amazon-prime-day-1024x683.png)

🚀 Early deals for Amazon Prime Day 2024 are already available, offering significant savings on tech and home appliances. This event is a major opportunity for brands to boost sales and visibility.

**Action items for You:**
1. Prepare exclusive deals and promotions for Prime Day.
2. Enhance your product listings with [high-quality images](https://www.rhapsodymedia.com/production/pre-press-and-retouching) and descriptions.
3. Leverage social media to promote your Prime Day offers.
4. Use targeted ads to reach potential customers during the event.
5. Analyze sales data post-event to refine future marketing strategies.

<br><br>
## Cut 4/5: Tech Selloff and Market Shifts
[Source](https://www.investopedia.com/dow-jones-today-07112024-8676382)
![First.png](https://images.pexels.com/photos/6802042/pexels-photo-6802042.jpeg)

🚀 Major tech stocks, including Tesla and Nvidia, faced significant declines due to various market factors. This shift indicates changing investor focus and potential opportunities in underperforming sectors.


**Action items for You:**
1. Monitor market trends to anticipate shifts in investor focus.
2. Diversify marketing strategies to include underperforming sectors.
3. Stay informed about technological advancements and market disruptions.
4. Adjust marketing budgets based on market performance and forecasts.
5. Engage with financial analysts to better understand market dynamics.

<br><br>
## Last Cut: S&P 500 and Nasdaq Record Highs
[Source](https://www.investopedia.com/dow-jones-today-07092024-8675037)
![First.png](https://images.pexels.com/photos/18069693/pexels-photo-18069693.png)

🚀 The S&P 500 and Nasdaq Composite reached record highs, driven by optimism in AI-driven technologies and other tech trends. This positive sentiment highlights the importance of staying ahead in tech innovations.

**Action items for You:**
1. Invest in AI-driven marketing technologies to stay competitive.
2. Highlight tech innovations in your [marketing campaigns](https://www.rhapsodymedia.com/design/campaign-design).
3. Collaborate with tech companies to leverage new advancements.
4. Keep an eye on market trends to align [marketing strategies](https://www.rhapsodymedia.com/strategy) with investor sentiment.
5. Use data analytics to measure the impact of tech investments on marketing performance.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #3: Prime Day Deals, Tech Slumps, Record Highs, and the Rise of Experiential Marketing

This week, we're exploring the power of gamification in retail, how custom e-commerce websites can transform businesses, and whether outsourcing creative work is the smarter financial choice. Plus, we've got tips and tools to help your brand shine ✨.

Listen to the podcast version of this blog post:
<iframe title="vimeo-player" src="https://player.vimeo.com/video/1052241836?h=7ef7c43e12" width="360" height="360" frameborder="0"    allowfullscreen></iframe>

<br><br>
## Gamification – The New Retail Loyalty Play

_Source: Inside Retail_

![Marketing gamification](https://cdn.midjourney.com/1544a03b-abff-4765-aba4-c8299d22ef30/0_0.png)
_Image: MJ_

🚀 Gamification is transforming customer loyalty strategies by introducing engaging, game-like experiences to retail environments. Brands leveraging interactive rewards, progress tracking, and competitive incentives are seeing improved customer retention and satisfaction. This approach is particularly effective for younger, tech-savvy consumers who value experiences as much as products.

**Why it matters**<br>
Gamification isn’t just a buzzword; it’s a proven way to enhance customer engagement. Retailers that incorporate these strategies can foster deeper brand loyalty while standing out in competitive markets.

**Key Takeaways:**
- Gamification is redefining how retailers approach loyalty programs.
- It appeals to digital-first consumers and builds emotional connections with brands.
- Ready to transform your loyalty strategies? Check out our [Gamified Experience Design](https://www.rhapsodymedia.com/strategy/x-g-experience-gamified) service.

<br><br>
## The Case for Custom E-Commerce Design

_Source: Alibaba Seller Blog_

![E-commerce Design](https://cdn.midjourney.com/27815b46-57a0-4de4-b175-4a27fdd4a587/0_3.png)
_Image: MJ_

🚀 Cookie-cutter e-commerce platforms are on the decline as brands realise the importance of tailored online experiences. A custom e-commerce website allows businesses to reflect their unique value proposition, optimise for customer journeys, and implement features designed specifically for their audience’s needs.

**Why It Matters**<br>
In an era where 88% of customers won't return after a poor online experience, having a website that’s functional, user-friendly, and bespoke is non-negotiable. Custom design ensures your platform is both beautiful and high-performing.

**Key Takeaways:**
- Customers demand intuitive and personalised online shopping experiences.
- A well-designed custom e-commerce website can directly impact sales and brand loyalty.
- Let us build your next online store with our [Enterprise E-Commerce Web Design Guide](https://www.rhapsodymedia.com/blog/enterprise-ecommerce-web-design-guide).

<br><br>
## Outsourcing vs. In-House – Your ROI Decider

_Source: Pixelz Blog_

![ROI retouching agency](https://cdn.midjourney.com/d4031fc5-08a2-4e4a-8f8d-247140899b20/0_0.png)
_Image: MJ_

🚀 Should you keep your creative work in-house or outsource to professionals? Cost calculators reveal that outsourcing often brings better ROI when factoring in expertise, scalability, and efficiency. By outsourcing, brands gain access to specialised teams without the burden of recruitment or training.

**Why it matters**<br> 
Creative teams are at the heart of brand storytelling, but managing them in-house can be resource-intensive. Outsourcing not only saves costs but also ensures top-quality deliverables from experienced professionals.

**Key Takeaways:**
- Outsourcing creative work offers flexibility and cost efficiency.
- Brands can scale faster with access to industry-leading tools and expertise.
- Use our [ROI Calculator](https://www.rhapsodymedia.com/yourroi) to see how outsourcing can maximise your returns.

<br><br>
## Wrap-Up
From gamification to bespoke e-commerce and outsourcing solutions, the tools to elevate your brand are more accessible than ever. Stay ahead with these strategies—and remember, Rhapsody Media is here to help.

_**Stay Updated.**
<br>
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Quick Cuts #24: Gamification, Custom E-Commerce, and Outsourcing ROI

<br><br>
Explore how Meta's Threads is revolutionizing social media engagement, discover why social media remains a powerhouse for ROI and ecommerce, understand the balance L'Oréal strikes between AI and human judgment in hiring, learn about Formula E's strategy of continuous evolution, and see how Mattel is steering Barbie towards new market opportunities. Each trend offers actionable insights to help you stay ahead in the competitive marketing arena.

<br><br>
## Cut 1/5: Threads App Surpasses 100 Million Users in Record Time
[Source](https://economictimes.indiatimes.com/news/international/us/metas-threads-surpasses-100-million-users-in-5-days-of-launch-breaks-chatgpt-record-of-fastest-sign-ups/articleshow/101646437.cms?from=mdr)
![First.png](https://images.pexels.com/photos/17614479/pexels-photo-17614479/free-photo-of-threads-by-meta-on-smartphone-in-hand.jpeg)

📱 Meta's new text-based platform, Threads, has rapidly gained popularity, offering brands a new channel to engage with audiences.

**Action items for You:**
1. Claim your brand's username on Threads.
2. Develop a content strategy tailored to Threads' text-based format.
3. Monitor conversations and [engage with your audience authentically](https://www.rhapsodymedia.com/blog/be-real-or-be-gone).
4. Experiment with [cross-promotion](https://www.rhapsodymedia.com/blog/multi-channel-marketing-campaigns-examples) between Threads and your other social channels.
5. Stay informed about new features and best practices for Threads.

<br><br>
## Cut 2/5: Social Media's Dominance in ROI and Evolving Ecommerce
[Source](https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report)
![First.png](https://images.pexels.com/photos/1542252/pexels-photo-1542252.jpeg)

📈 Social media continues to provide the highest [ROI](https://www.rhapsodymedia.com/blog/ux-audit-the-roi-positive-investment-for-a-website) for marketers, with platforms like Instagram and Facebook leading the way. 43% of marketers use social media for product discovery and purchasing, with a significant number of transactions occurring directly on these platforms.

**Action items for You:**
1. Leverage influencer marketing to boost product recommendations.
2. Set up virtual stores on social media platforms to enable in-app purchases.
3. Utilize social media DMs for customer service.
4. Regularly analyze which platforms yield the highest ROI.
5. Create engaging, [high-quality content](https://www.rhapsodymedia.com/production) tailored for social media.

<br><br>
## Cut 3/5:  L'Oréal's Approach to AI in Recruitment
[Source](https://www.marketingweek.com/loreal-ai-recruitment/)
![First.png](https://marketingweek.imgix.net/content/uploads/2022/05/01162852/LOREAL-intern.jpg)

💇‍♀️  L'Oréal's global VP of talent acquisition emphasizes that while AI can manage high applicant volumes, it can't replace human judgment in recruitment. This highlights the balance between AI and human skills in hiring processes.

**Action items for You:**
1. Use AI to streamline initial application screenings.
2. Maintain human oversight for final recruitment decisions.
3. Train HR teams on [AI tools](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) to improve efficiency.
4. Ensure AI systems are free from biases.
5. Regularly review AI processes to align with company values.

<br><br>
## Cut 4/5: Formula E's Continuous Evolution Strategy
[Source](https://www.marketingweek.com/formula-e-ceo-evolving-backwards/)
![First.png](https://marketingweek.imgix.net/content/uploads/2024/07/04152707/Formula-E.png?auto=compress,format&q=60&w=768&h=448)

🏎️ [Formula E's CEO](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=automotive) discusses the need for continuous evolution within the company, highlighted by the appointment of [Manchester United’s](https://www.rhapsodymedia.com/our-work/the-changing-room) former marketer as CMO. The focus is on constant restructuring to stay ahead.

**Action items for You:**
1. Use AI to streamline initial application screenings.
2. Maintain human oversight for final recruitment decisions.
3. Train HR teams on [AI tools](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) to improve efficiency.
4. Ensure AI systems are free from biases.
5. Regularly review AI processes to align with company values.

<br><br>
## Last Cut: Mattel's Strategic Direction for Barbie
[Source](https://www.marketingweek.com/barbie-brand-big-thing/)
![First.png](https://marketingweek.imgix.net/content/uploads/2018/10/03142207/BARBIE.jpg)

👱‍♀️ As Barbie celebrates its 65th anniversary, Mattel plans to leverage the [brand's power](https://www.rhapsodymedia.com/strategy/branding) to explore new market opportunities and reinforce its iconic status.

**Action items for You:**
1. Identify and leverage brand strengths.
2. Explore new market opportunities while maintaining brand identity.
3. Use anniversaries and milestones for brand promotions.
4. Engage in storytelling that resonates with current trends.
5. Collaborate with influencers to keep the brand relevant.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #2: New Platforms, AI Innovations, and Iconic Brand Strategies

<br><br>
Welcome to this week's Quick Cuts, where we dive into the most impactful developments in marketing and technology. From the resilience of display ads to consumer scepticism toward AI, and the latest trends driving the industry forward, we provide actionable insights to help you stay ahead.

<br><br>
## Cut 1/3: Rise of Display Ads Despite Challenges
[Source](https://digiday.com/marketing/cmo-strategies-a-guide-to-display-ads-benefits-obstacles-and-trends/)
![First.png](https://digiday.com/wp-content/uploads/sites/3/2024/05/positive-strategy-digiday.gif)

🚀 [Display advertising](https://www.rhapsodymedia.com/our-work/amazon) remains a cornerstone of digital marketing, with significant investments continuing despite challenges such as the deprecation of third-party cookies and brand safety concerns. Programmatic advertising and email newsletter sponsorships are particularly popular.

**Action items for You:**
- Optimise [Digital](https://www.rhapsodymedia.com/strategy/digitization) Advertising Spend
- Industry: E-commerce, Retail, [Technology](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=technology)
- Strategy: Invest in programmatic advertising and email newsletter sponsorships to maximise reach and engagement. Address brand safety concerns by using AI to monitor and optimise ad placements.
- Implementation: Partner with digital ad platforms that offer advanced targeting and reporting capabilities. Regularly review campaign performance and adjust strategies based on data insights.

<br><br>
## Cut 2/3:  Consumer Scepticism Towards AI in Marketing
[Source](https://www.forbes.com/sites/cmo/2024/05/22/why-marketers-seem-slow-to-adopt-new-technology/)
![Zrzut ekranu 2024-07-22 o 18.57.15.png](https://rhapsody.ams3.digitaloceanspaces.com/d66f32c03662d3252dcff85185fada66.png)

🚀 Despite the hype around [AI](https://www.rhapsodymedia.com/blog/bias-in-design-thinking-and-ai), a significant portion of consumers remains skeptical about its benefits in enhancing customer experience. Marketers need to balance AI integration with human interactions to maintain consumer trust and engagement.

**Action items for You:**
- Balance AI with Human Interaction
- Industry: [Luxury Goods](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=consumer-goods), Pharma, Sport
- Strategy: Integrate AI technologies to enhance customer experience but ensure that human interactions remain a key component. Use AI for data analysis and routine tasks while reserving human touchpoints for personalised customer service.
- Implementation: Implement AI chatbots for initial customer queries but provide easy access to human representatives for more complex issues. Train customer service teams to handle escalations effectively.

<br><br>
## Cut 3/3:  Top Marketing Trends and Technologies for 2024
[Source](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Top-Marketing-Trends-and-Technologies-for-2024-Marketers-Adjust-to-Dramatic-Market-Shifts-164815.aspx)
![First.png](https://dzceab466r34n.cloudfront.net/Images/ArticleImages/165251-feature-Top100-marketing-JulAug24-ORG.jpg)

🚀 Marketers are increasingly focusing on unifying customer data, embracing AI, and enhancing personalisation. However, challenges remain, such as the complexity of integrating new technologies and the shift of marketing functions to IT roles. The [martech](https://www.rhapsodymedia.com/technology) landscape continues to expand, with a notable emphasis on returning to marketing fundamentals.

**Action items for You:**
- Return to Marketing Fundamentals
- Industry: [All](https://www.rhapsodymedia.com/our-work?service=all&subService=all&sector=all)
- Strategy: Focus on building a strong brand, telling compelling stories, and delivering clear messages. Utilise established digital tools like web and email, which have proven longevity and effectiveness.
- Implementation: Invest in content creation that emphasises[ brand values](https://www.rhapsodymedia.com/strategy/branding) and storytelling. Use email marketing to maintain direct communication with customers and leverage web analytics to optimise online presence.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #4: Display Ads, AI Scepticism, and 2024's Top Marketing Trends

This week’s Quick Cuts takes you on a whirlwind tour of the latest marketing moves and [tech](https://www.rhapsodymedia.com/technology) updates you can't afford to miss. From B2B marketers going all-in on video to Instagram doubling down on carousel content, we’ve got the insights to help you stay sharp. We’re also decoding Google’s latest shake-ups—from algorithm tweaks to the end of Smart Campaigns—and how you can turn these changes into opportunities. Let’s cut through the noise and get straight to the strategies that will keep you on top in the marketing landscape.

<br><br>
## Cut 1/5: B2B Marketers Shifting Focus to Video Content:
_Source: ignitevisibility.com_

![Video content b2b](https://images.unsplash.com/photo-1599240211563-17590b1af857?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3DD)
_Photo: Unsplash_

🚀 A recent report indicates that 46% of B2B marketers are planning to increase their social media content, particularly through [video](https://www.rhapsodymedia.com/production/video-production). This shift underscores the growing recognition of video as a vital tool for engaging audiences, enhancing [brand awareness](https://www.rhapsodymedia.com/strategy/branding), and nurturing leads. Marketers are expanding their video distribution strategies across various platforms, including social media and dedicated video hosting sites, to maximize reach and impact.

**Action items for You:**

- **Prioritize Video in Content Strategy:** Elevate your brand’s visibility by integrating video as a core component of your social media strategy, leveraging its power to engage and convert.
- **Diversify Video Distribution:** Expand your video reach by utilizing multiple platforms like LinkedIn, YouTube, and industry-specific hosting sites to target different audience segments.
- **Invest in Quality Video Production:** Ensure that your videos are not just frequent but also of high quality, as this directly influences audience retention and brand perception.
- **Use Video to Nurture Leads:** Incorporate video in your lead nurturing process, from explainer videos to case studies, to guide prospects through the buyer journey.
- **Analyze Video Performance:** Continuously monitor and analyze video performance metrics to optimize content and maximize ROI.


<br><br>
## Cut 2/5: Google's August 2024 Core Update:
_Source: ignitevisibility.com_

![SEO update analytics](https://images.unsplash.com/photo-1686061594225-3e92c0cd51b0?q=80&w=2942&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀  Google has initiated its August 2024 Core Update, which is causing significant fluctuations in website rankings across multiple industries. Early indications suggest that some lower-ranking sites are improving, while previously high-ranking sites may experience declines. This update emphasizes the importance of [high-quality, user-centered content](https://www.rhapsodymedia.com/production), prompting marketers to reassess their strategies to maintain visibility and traffic

**Action items for You:**

- **Audit and Update Content:** Conduct a thorough content audit to identify and improve underperforming pages, ensuring alignment with Google's quality standards.
- **Focus on User-Centered Content:** Prioritize the creation of user-centered, high-quality content that answers your audience's needs and queries.
- **Monitor Ranking Changes:** Keep a close eye on your site’s ranking fluctuations post-update to quickly adapt your SEO strategy.
- **Enhance Technical SEO:** Strengthen your website’s technical SEO, ensuring fast load times, mobile responsiveness, and proper indexing to maintain ranking.
- **Engage in Continuous Learning:** Stay updated with Google’s algorithm changes to proactively adjust your content strategy and retain search visibility.

<br><br>
## Cut 3/5: Google Phasing Out Smart Campaigns:
_Source: ignitevisibility.com_

![Google Ads](https://images.unsplash.com/photo-1662947203459-64edab687c3d?q=80&w=3028&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 In a major shift, Google announced it will phase out Smart Campaigns in favor of its newer Performance Max platform. This transition aims to leverage AI for optimizing ad performance across all Google inventory, including Search, Display, and YouTube. Advertisers, particularly small and medium-sized businesses, will need to adapt to this AI-driven approach, which promises improved campaign management but requires familiarity with new tools

**Action items for You:**

- **Transition to Performance Max:** Begin transitioning your ad campaigns to Google’s Performance Max platform to stay ahead of the curve.
- **Leverage AI Optimization:** Utilize AI-driven insights from Performance Max to enhance ad targeting and performance across Google’s vast inventory.
- **Educate Your Team:** Ensure your marketing team is trained on the new tools and features within Performance Max for a seamless transition.
- **Monitor Campaign Performance:** Closely track the performance of campaigns on Performance Max to understand its impact and optimize accordingly.
- **Adapt Budget Allocations:** Reassess your ad spend to align with the new capabilities of Performance Max, ensuring efficient use of your marketing budget.
<br><br>

## Cut 4/5: Growth of In-Feed Shopping:
_Source: multiple_

![Shocial shopping, in-feed shopping](https://images.unsplash.com/photo-1524508762098-fd966ffb6ef9?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Social media](https://www.rhapsodymedia.com/our-work/huawei) platforms are enhancing their shopping features, allowing users to purchase products directly through in-feed posts. This trend is particularly beneficial for e-commerce brands, as it streamlines the shopping experience and drives conversions directly from social media content.

**Action items for You:**

- **Integrate In-Feed Shopping into Social Strategy:** Begin incorporating shoppable posts on platforms like Instagram and Facebook to reduce the steps between discovery and purchase, making it easier for users to buy directly. Use Instagram Shopping and Facebook Shops to tag products in your posts and stories.
- **Leverage High-Quality Visual Content:** Invest in high-quality, visually appealing content that showcases your products in real-life scenarios to entice users to purchase directly from the feed. Use tools like Canva or Adobe Spark to create eye-catching visuals, or collaborate with influencers who excel in lifestyle content.
- **Optimize Product Tags and Descriptions:** Ensure product tags and descriptions are clear, engaging, and optimized for search within social platforms to make your products easily discoverable. Utilize Later or Hootsuite for planning and optimizing your in-feed posts with the right tags and descriptions.
- **Monitor and Analyze Shopping Insights:** Regularly track the performance of your shoppable posts to understand what resonates with your audience and optimize your strategy accordingly. Use platform-specific analytics (e.g., Instagram Insights, Facebook Analytics) to monitor engagement and conversion rates of your shoppable content.
- **Test and Iterate on Shopping Features:** Experiment with different formats (e.g., carousels, videos, stories) and shopping features to see what drives the most engagement and sales. Try Instagram Reels with product tags or Facebook Live Shopping to create interactive, real-time shopping experiences that encourage immediate purchases.
<br><br>

## Cut 5/5:  Instagram Expands Carousel Feature:
_Source: Meta_

![Instagram ads](https://images.unsplash.com/photo-1595039838779-f3780873afdd?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Instagram](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) has increased the maximum number of frames allowed in carousel posts from 10 to 20. This update offers brands greater flexibility in content creation, enabling them to deliver more comprehensive [storytelling](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world) and engaging campaigns within a single post. This change could significantly enhance audience interaction and [effectiveness](https://www.rhapsodymedia.com/strategy/marketing) of marketing efforts on the platform.

**Action items for You:**

- **Expand Content in Carousel Posts:** Take advantage of the increased frame limit to create more detailed and engaging carousel posts that tell a comprehensive story.
- **Enhance Storytelling:** Use the additional frames to build richer narratives or showcase multiple aspects of a product or campaign in a single post.
- **Increase Engagement with Interactive Content:** Incorporate interactive elements such as polls, quizzes, or user-generated content within your carousel to boost engagement.
- **Test Different Formats:** Experiment with various content formats in the extended carousel, such as tutorials, step-by-step guides, or before-and-after showcases.
- **Track Carousel Performance:** Monitor the performance of carousel posts to understand how the expanded format impacts user engagement and adjust your strategy accordingly.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #10: Google’s Algorithm Bombshell and Why Video is the New King in B2B

Marketers today have access to more tools and channels than ever before, but it’s easy to get lost in the noise. The real challenge? Standing out in a sea of competing content. Whether you’re fine-tuning your messaging strategy, building a brand for the long haul, or leveraging YouTube’s reach, mastering these essential marketing tactics can make all the difference. Let’s dive into three proven strategies that will give your brand the edge it needs in 2025.

<br><br>
## Cut 1/3: How person-first messaging will transform your brand’s owned channels
_Source: AdWeek_

![Person First Messaging](https://images.unsplash.com/photo-1573496267526-08a69e46a409?q=80&w=2938&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Person-first messaging is becoming essential for brands to build trust and loyalty. Brands need to use [data-driven strategies to](https://www.rhapsodymedia.com/strategy/marketing) deliver personalised, relevant content on channels like email, SMS, and [mobile apps](https://www.rhapsodymedia.com/development/mobile-apps), meeting customer expectations for [tailored experiences](https://www.rhapsodymedia.com/blog/how-fintech-ux-design-can-fix-broken-user-experiences). With increased competition across digital platforms, delivering personalised content directly to consumers helps brands stand out.

**Action items for You:**

- **Leverage Data for Personalisation:** Use customer data to deliver personalised messaging across all owned channels, ensuring relevance and engagement.
- **Optimise for Mobile:** Ensure all owned channel messages are mobile-friendly, especially email and SMS, as these are key touchpoints for consumers.
- **Focus on Timing:** Send messages at optimal times based on individual customer behaviors and preferences to maximise engagement rates.
- **Test and Iterate:** Continuously test different content formats and messaging approaches to identify what resonates best with your audience.

## Cut 2/3: The surprising power of brand building: why ignoring it will cost you
_Source: Marketing Week_

![Brand Building](https://images.unsplash.com/photo-1544027993-37dbfe43562a?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Grace Kite emphasises the importance of [long-term brand-building](https://www.rhapsodymedia.com/strategy/branding) over short-term performance marketing. Companies that focus solely on immediate sales risk losing profitability and market share. Investment in [emotional brand connections](https://www.rhapsodymedia.com/blog/power-of-colour-emotional-design) and long-term growth yields significant returns and solidifies brand equity over time.

**Action items for You:**

- **Balance Your Marketing Mix:** Allocate 60% of your marketing budget to brand building and 40% to performance marketing for sustainable growth.
- **Invest in Emotional Connections:** Create campaigns that build emotional connections with consumers to foster long-term brand loyalty.
- **Measure Long-Term Impact:** Use metrics like brand recall, market share, and customer lifetime value to track the impact of brand-building initiatives.
- **Focus on Consistency:** Ensure consistent brand messaging across all channels to reinforce brand identity over time.

## Cut 3/3: Unlock YouTube’s full potential: boost brand awareness with video
_Source:_ [eMarketer](https://www.emarketer.com/content/marketers-youtube-awareness-driver)

![eMarketerYT.png](https://rhapsody.ams3.digitaloceanspaces.com/3a974c30d76afbb90aa6dab3c28f61b0.png)
_Stats: eMarketer_

🚀 YouTube is a powerful platform for driving brand awareness, offering a combination of extensive reach and precise audience targeting. With new features like interactive ads and personalised content, brands can engage viewers and scale their awareness campaigns globally. Consistently optimised [video content](https://www.rhapsodymedia.com/blog/end-to-end-video-production-for-a-live-commerce-start-up) boosts discoverability and audience retention.

**Action items for You:**

- **Utilise Interactive Ads:** Leverage YouTube’s interactive ad formats like shoppable ads to engage viewers and drive immediate actions.
- **Segment Your Audience:** Use YouTube’s advanced targeting tools to reach specific demographics and interests, maximising the impact of your campaigns.
- **Consistency in Content:** Regularly upload high-quality content that aligns with your brand message to increase visibility and audience retention.
- **Optimise for Search:** Ensure video titles, descriptions, and tags are SEO-optimised to improve discoverability on YouTube and search engines.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #12: Proven marketing tactics to master: person-first messaging, brand building, and YouTube awareness hacks

From groundbreaking regulations to AI-driven innovation, here’s a roundup of the top marketing and tech stories shaping the industry this week.

<br><br>
## Cut 1/3: Australia Enacts Groundbreaking Social Media Law for Minors

_Source: CNN_

![YouTube comments](https://i0.wp.com/picjumbo.com/wp-content/uploads/kids-like-mobile-games.jpg?w=2210&quality=70)
_Photo: PicJumbo_

🚀 Australia has passed a landmark law banning children under 16 from accessing [social media](https://www.rhapsodymedia.com/blog/rqc-17-2025-marketing-trends-ai-social-media-strategy) platforms like TikTok, Instagram, and X. Tech companies must implement strict age verification measures or risk fines of up to AU$50 million.

- **Why It Matters:** This is one of the most stringent laws globally regarding minors and social media, highlighting increased government intervention in regulating online spaces. For marketers, this could reshape audience targeting strategies and compliance requirements in Australia.
<br>
**Actionable Tip:** Review your [marketing strategies](https://www.rhapsodymedia.com/strategy/marketing) for compliance in regions with strict digital regulations. Explore alternative ways to engage audiences under 16, such as family-friendly campaigns or platforms designed for younger users.
<br><br>
## Cut 2/3: Google Tests AI Sales Assistant in Search Results

_Source: TwoOctobers_

![TikTok holiday guide](https://images.pexels.com/photos/8439082/pexels-photo-8439082.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)
_Photo: Pexels_

🚀 [Google](https://www.rhapsodymedia.com/our-work/google) is piloting an AI Sales Assistant directly in [search results](https://www.rhapsodymedia.com/blog/rqc-8-google-core-update-tiktok-trends), allowing users to browse curated product recommendations without leaving the page. Whether it’s finding the perfect non-stick pan or comparing gadgets, this tool aims to streamline the [shopping experience](https://www.rhapsodymedia.com/blog/e-commerce-customer-journey-optimisation) and boost ad performance for retailers.

- **Why It Matters:** This innovation could reshape the [e-commerce landscape](https://www.rhapsodymedia.com/ecommerce) by offering seamless, highly targeted product discovery directly within search results. Brands with strong SEO and paid search strategies stand to benefit the most.
<br>
**Actionable Tip:** Optimize your product pages and ad copy to align with Google’s AI-driven shopping experiences. Focus on detailed descriptions and high-quality imagery to stand out in search recommendations.
<br><br>
## Cut 3/3: TikTok Launches AI Tool for Effortless Video Creation

_Source: SocialMediaToday / MarketingTechNews_

![Meta Holiday sales](https://images.pexels.com/photos/5081930/pexels-photo-5081930.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)
_Photo: Pexels_

🚀 TikTok’s new Symphony Creative Studio makes [video creation](https://www.rhapsodymedia.com/production/video-production) easier than ever. By simply inputting a URL or product description, marketers can generate TikTok-ready videos using AI to pull images and text from the source. This tool is a game-changer for small brands with limited production resources, though video quality will remain key to engagement.
- **Why It Matters:** As [video content](https://www.rhapsodymedia.com/blog/end-to-end-video-production-for-a-live-commerce-start-up) continues to dominate social media, TikTok's tool lowers the barrier to entry, enabling more brands to participate in its highly engaging ecosystem.
<br>
**Actionable Tip:** Test Symphony Creative Studio to simplify video production, but focus on storytelling and creative elements to ensure your content resonates with audiences and maintains [brand credibility](https://www.rhapsodymedia.com/strategy/branding).


## Wrapping Up: The Week in Marketing Innovation
From regulatory challenges to AI-driven solutions, the marketing world is evolving rapidly. Staying informed and adaptable will be key as these trends reshape audience engagement and advertising strategies. Need help navigating these changes? Let the Rhapsody team guide you.

_**Stay Updated.**
<br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK, with offices in New York, Madrid, Warsaw, Mannheim and Bijeljina.
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)_
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Quick Cuts #21: Social Media Laws, AI in Search, and TikTok's New Creative Tool

# How to Leverage Fashion Product Photography Techniques to Transform Your Fashion Photography Results

In the competitive world of visual arts, photographers who can seamlessly blend different photography disciplines often create the most innovative and striking images. One particularly powerful combination is applying fashion product photography techniques to elevate editorial and creative fashion photography. This strategic approach can transform ordinary fashion shoots into exceptional visual stories that captivate both clients and audiences.

## Understanding the Intersection of Product and Fashion Photography

Fashion photography and product photography might seem like distant cousins in the photography family, but they share more DNA than you might think. While fashion photography typically focuses on storytelling, mood, and artistic expression, product photography emphasizes clarity, detail, and technical precision. By merging these approaches, photographers can create fashion images with both emotional impact and technical excellence.

### Key Differences and Similarities

| **Fashion Photography** | **Product Photography** |
|-------------------------|-------------------------|
| Focuses on mood and storytelling | Focuses on product details and accuracy |
| Often uses dramatic lighting | Typically uses controlled, even lighting |
| Model interaction is paramount | Product presentation is paramount |
| Emphasizes creative expression | Emphasizes technical precision |
| Can be more subjective | Must be objectively appealing to consumers |

## Specialized Lighting Techniques from Product Photography

Product photographers have mastered the art of precise lighting to showcase every detail of merchandise. These techniques can revolutionize your fashion photography approach.

### 1. Controlled Lighting Setups

Product photography demands consistent, controlled lighting that reveals texture and eliminates distracting shadows. Implementing this approach in fashion photography can create striking portraits with exceptional detail:

- **Three-point lighting systems** provide dimension while maintaining clarity
- **Light tents and diffusers** create soft, even illumination that's flattering for both garments and models
- **Rim lighting** techniques highlight silhouettes and fabric edges

### 2. Focus on Texture and Material

Product photographers excel at showcasing fabric textures, which is invaluable for fashion photography:

- Use directional lighting at 45-degree angles to accentuate fabric textures
- Employ polarizing filters to control reflections on silk, leather, and other reflective materials
- Consider macro techniques for dramatic detail shots of intricate fabric patterns, embroidery, or accessories

### 3. Color Accuracy

Product photography's emphasis on color fidelity is essential for fashion work:

- Implement proper color calibration with gray cards and color checkers
- Use controlled white balance settings rather than auto settings
- Consider controlled studio environments to eliminate color casts from environmental light

## Composition Strategies That Translate from Product to Fashion

Product photographers have developed systematic composition approaches that can add precision to creative fashion work.

### 1. Negative Space Utilization

Product photography often employs strategic negative space to make products stand out. In fashion photography, this technique:

- Creates dramatic visual impact
- Allows garments to become the focal point
- Generates cleaner, more editorial-looking results

### 2. Symmetry and Geometric Framing

The structured approach to framing used in product work can add sophistication to fashion images:

- Experiment with centered compositions that create formal, powerful portraits
- Use architectural elements to frame models
- Create visual balance through symmetrical or geometrically precise positioning

### 3. Multiple-Angle Coverage

Product photographers routinely capture items from various angles to provide comprehensive views:

- Apply this methodical approach to fashion by planning shots that showcase garments from front, side, back, and detail perspectives
- Create cohesive series that tell complete stories about fashion pieces
- Ensure all key design elements receive focused attention

## Post-Processing Techniques from Product Photography

The precision of product photography post-processing can dramatically improve fashion images.

### 1. Frequency Separation

This advanced retouching technique, common in product photography, separates texture from color:

- Preserves natural skin texture while removing color imperfections
- Maintains fabric detail while enhancing overall appearance
- Creates natural-looking results that don't appear over-processed

### 2. Color Grading with Precision

Product photographers use controlled color grading to ensure accuracy:

- Apply selective color adjustments rather than global filters
- Use color reference points to maintain consistency across a series
- Create custom adjustment layers for specific garment colors

### 3. Focus Stacking

This technique from product photography combines multiple images focused at different distances:

- Creates tack-sharp images from front to back
- Particularly useful for showcasing accessories with models
- Ensures both facial features and garment details remain in perfect focus

## Equipment Considerations

The specialized gear used in product photography can enhance fashion photography results.

### 1. Lens Selection

Product photographers favor certain lenses that can benefit fashion work:

- **Macro lenses** (85mm-100mm) provide exceptional detail for close-up fashion elements
- **Tilt-shift lenses** offer creative focus control and perspective correction
- **Medium telephoto lenses** (70-200mm) with low distortion create flattering proportions

### 2. Lighting Equipment

Specialized product lighting tools worth investing in:

- **Light boxes and tents** for controlled soft lighting
- **Ring lights** for even facial illumination and distinctive catchlights
- **Specialized reflectors** designed for product work that provide precise light control

### 3. Tripods and Stabilization

Product photographers rely heavily on stability tools:

- **Heavy-duty tripods** eliminate micro-movements during longer exposures
- **Remote triggers** prevent camera shake
- **Slider systems** enable precise, repeatable movements for consistent series

## Practical Application: A Step-by-Step Approach

Integrating product photography techniques into your fashion workflow requires a methodical approach:

1. **Pre-production planning**: Create detailed shot lists including specific angles and lighting setups
2. **Technical setup**: Establish a controlled environment with calibrated equipment
3. **Base technical shots**: Capture clean, well-lit images that showcase garment details
4. **Creative layer**: Add artistic elements, model direction, and emotional components
5. **Post-processing integration**: Apply technical precision in editing while maintaining creative vision

## Expert Insights: Learning from Both Worlds

Professional photographers who excel in both disciplines offer valuable perspectives:

> "Understanding product photography fundamentals gave me a technical foundation that allows my creative fashion work to stand out. When you can control every technical aspect, your artistic vision can truly shine." - Alexandra Bernstein, Fashion Photographer

> "The disciplines complement each other perfectly. Product work taught me precision; fashion work taught me emotion. Together, they create images with both impact and integrity." - Marcus Chen, Commercial Photographer

## Comparative Examples

| **Standard Fashion Approach** | **With Product Techniques Applied** |
|-------------------------------|-------------------------------------|
| Atmospheric but potentially lacking detail | Maintains mood while ensuring garment clarity |
| May prioritize concept over technical quality | Balances concept with exceptional technical execution |
| Can struggle with complex textures and materials | Showcases textures and materials with precision |
| Often relies heavily on post-processing | Creates stronger in-camera results requiring less manipulation |

## Conclusion: The Competitive Advantage

By incorporating the precision, technical excellence, and methodical approach of product photography into your fashion work, you create a powerful competitive advantage. This hybrid approach delivers:

- Images with both emotional impact and technical excellence
- More versatile portfolios that appeal to a wider client base
- Results that satisfy both creative directors and commercial clients
- A distinctive style that stands out in a crowded marketplace

The most successful fashion photographers of tomorrow will be those who can seamlessly integrate these technical product photography skills with creative vision, creating images that are both artistically compelling and technically flawless.

## Recommended Resources for Further Development

- **Training**: Look for workshops that specifically address technical product lighting
- **Equipment**: Invest in versatile tools that serve both disciplines
- **Networking**: Connect with product photographers for technical exchanges
- **Practice**: Set personal projects that deliberately combine both approaches

By mastering this hybrid approach, you'll not only improve your fashion photography results but also expand your professional capabilities and marketability in an increasingly competitive industry.

How to Leverage Fashion Product Photography Techniques to Transform Your Fashion Photography Results

# How to Leverage AI in Digital Marketing to Boost Your Results

In today's rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a game-changing technology for marketers. With the right implementation of AI for marketing, businesses can streamline workflows, gain deeper insights, and deliver more personalized experiences to their customers. This article explores effective strategies for incorporating AI technologies into your digital marketing efforts to enhance workflow efficiency and improve overall marketing results.

## Understanding AI's Role in Modern Digital Marketing

AI has transformed from a futuristic concept to an essential component of marketing automation. Today's AI-powered marketing tools can analyze vast amounts of data, identify patterns, predict customer behavior, and automate repetitive tasks with unprecedented accuracy and efficiency.

According to recent studies, companies implementing AI in their marketing strategies are seeing:
- 40% increase in productivity
- 37% reduction in marketing costs
- 39% improvement in customer experience metrics

## Key Areas Where AI Enhances Digital Marketing Workflows

### 1. AI-Powered Analytics and Insights

Traditional analytics tools provide data, but AI-powered analytics deliver actionable insights. Here's how AI is revolutionizing marketing analytics:

**Customer Journey Mapping**: AI algorithms can track and analyze customer interactions across multiple touchpoints, providing a comprehensive view of the customer journey.

**Predictive Analytics**: Machine learning models can forecast trends, identify potential churn risks, and highlight opportunities for upselling or cross-selling.

**Competitive Intelligence**: AI tools can monitor competitors' activities, pricing strategies, and customer sentiment in real-time, allowing for more responsive strategic adjustments.

**Implementation Tip**: Start with a specific analytics challenge, such as improving conversion rate prediction, rather than overhauling your entire analytics infrastructure at once.

### 2. AI-Driven Content Creation and Optimization

Content creation remains a cornerstone of digital marketing, and AI is making significant inroads in this domain:

**Content Generation**: AI writing assistants can draft blog posts, product descriptions, social media updates, and even basic reports, freeing up human creators to focus on strategy and creative direction.

**Content Optimization**: AI tools can analyze existing content performance and suggest improvements for SEO, readability, and engagement.

**Visual Content**: AI-powered design tools can generate or customize images, videos, and graphics based on brand guidelines and performance data.

**Implementation Tip**: Use AI to handle routine content production while keeping human oversight for brand voice consistency and creative strategy.

### 3. Personalization at Scale

Personalization is no longer optional, and AI makes it possible to deliver customized experiences to thousands or millions of customers simultaneously:

**Dynamic Content**: AI can automatically adjust website content, email messaging, and product recommendations based on individual user behavior and preferences.

**Personalized Email Marketing**: Automated email marketing platforms now use AI to determine optimal send times, subject lines, and content for each recipient.

**Smart Segmentation**: AI can identify micro-segments within your audience based on complex behavior patterns that might not be obvious to human analysts.

**Implementation Tip**: Begin personalization efforts with high-impact channels like email or your website homepage before expanding to your entire digital presence.

### 4. AI-Powered Marketing Automation Tools

Marketing automation platforms have evolved significantly with the integration of AI capabilities:

**Intelligent Workflow Automation**: Beyond simple triggers, AI can make decisions about which workflows to activate based on complex conditions and predicted outcomes.

**Chatbots and Virtual Assistants**: AI-powered conversational interfaces can handle customer inquiries, qualify leads, and even process transactions 24/7.

**Campaign Optimization**: AI can continuously test and adjust campaign parameters to maximize performance metrics like conversion rates or return on ad spend.

**Implementation Tip**: Document your existing marketing processes before automating them with AI to ensure you're optimizing rather than simply digitizing inefficient workflows.

### 5. Social Media and Advertising Enhancement

AI is transforming how brands engage on social platforms and manage their advertising:

**Sentiment Analysis**: AI tools can monitor brand mentions across social platforms and categorize them by sentiment, helping brands respond appropriately to positive or negative conversations.

**Ad Targeting and Optimization**: AI algorithms can identify the most receptive audiences for specific messages and continuously optimize ad spend allocation.

**Content Scheduling**: AI can determine optimal posting times for different platforms based on audience activity patterns and content type.

**Implementation Tip**: Use AI to analyze your best-performing social content and identify patterns that can inform your content strategy.

## Practical Implementation Steps for Marketers

### Step 1: Audit Your Current Marketing Workflows

Before implementing AI solutions, identify areas where your team spends significant time on repetitive tasks or struggles with data analysis. These are prime opportunities for AI enhancement.

### Step 2: Start Small and Focused

Rather than attempting a complete AI transformation, begin with a single use case that promises clear ROI, such as email personalization or social media content scheduling.

### Step 3: Choose the Right Tools

Evaluate AI marketing tools based on:
- Integration capabilities with your existing tech stack
- Ease of use for your team's technical skill level
- Scalability as your AI initiatives grow
- Transparent pricing models

### Step 4: Upskill Your Team

Successful AI implementation requires team members who understand both marketing principles and AI capabilities. Invest in training to build an AI-savvy marketing team.

### Step 5: Measure Impact Carefully

Establish clear KPIs for your AI initiatives and track them consistently. Compare performance before and after AI implementation to quantify the impact.

### Step 6: Iterate and Expand

Use learnings from your initial AI projects to refine your approach and gradually expand AI implementation across more marketing functions.

## Overcoming Common Challenges

### Data Quality Issues

AI systems are only as good as the data they're trained on. Establish robust data governance practices to ensure your AI tools have access to clean, comprehensive data.

### Integration Difficulties

Many marketing departments struggle with siloed tools. Prioritize solutions that integrate well with your existing marketing technology stack.

### Privacy Concerns

As AI enables more personalization, customers may have privacy concerns. Maintain transparency about data usage and ensure compliance with regulations like GDPR and CCPA.

### Maintaining the Human Touch

While automation brings efficiency, preserve human creativity and emotional intelligence in your customer interactions. The most effective strategies combine AI efficiency with human empathy.

## The Future of AI in Digital Marketing

The integration of AI into marketing workflows will only accelerate in the coming years. Emerging trends to watch include:

- Voice search optimization becoming standard practice
- Augmented reality experiences powered by AI
- Predictive analytics moving from reactive to proactive marketing
- Hyper-personalization across all customer touchpoints

## Conclusion

AI for marketing represents a significant opportunity to enhance workflow efficiency and marketing results. By strategically implementing AI-powered analytics, content creation, personalization, and automation tools, marketers can gain a competitive edge while freeing up human resources for more creative and strategic work.

The most successful organizations won't view AI as a replacement for human marketers but as a powerful complement to human creativity and strategic thinking. By starting with focused applications, measuring results carefully, and gradually expanding your AI capabilities, you can transform your digital marketing operations and achieve significantly better outcomes with the same or fewer resources.

As you embark on your AI marketing journey, remember that technology is just an enabler—the true power lies in how you leverage these tools to deliver more value to your customers and your business.

How to Leverage AI in Digital Marketing to Boost Your Results

# How to Leverage Marketing Automation Systems to Amplify Your AI Workflow Results

Marketing automation and artificial intelligence represent two transformative forces reshaping how brands connect with customers. But their true power emerges when they work together. We've found that combining robust marketing automation platforms with intelligent AI workflows creates something greater than the sum of its parts: a marketing ecosystem that's both more efficient and more effective.

## The Evolution of Marketing Automation

Marketing automation platforms have evolved from simple email scheduling tools to sophisticated systems managing complex customer journeys. Today's platforms handle everything from lead scoring to multi-channel campaign orchestration, freeing marketers to focus on strategy rather than execution.

The most successful brands use automation to create personalized experiences at scale. They recognize that automation isn't about removing the human element—it's about amplifying it.

## Understanding the AI Marketing Revolution

AI has quietly transformed from buzzword to business essential. Modern marketing AI capabilities include:

* Predictive analytics that forecast customer behaviors
* Content generation that creates variations at scale
* Customer segmentation that identifies patterns humans might miss
* Real-time optimization that refines campaigns continuously

What makes AI particularly powerful is its ability to process and act on data in ways that would be impossible manually. It doesn't just automate decisions—it improves them.

## The Integration Opportunity

Marketing automation platforms and AI systems have typically developed along separate paths. Many organizations have invested in both technologies but run them as separate systems. This creates a critical opportunity.

When properly integrated, automated marketing systems feed AI workflows with structured data while AI enhances automation with intelligence. This partnership creates a virtuous cycle where each technology makes the other more valuable.

## Key Marketing Automation Platforms for AI Integration

Several marketing automation platforms stand out for their AI integration capabilities:

**HubSpot** offers native AI tools for content optimization and predictive lead scoring while maintaining an open architecture for custom AI integration. Their workflow automation capabilities make it straightforward to trigger AI processes based on customer actions.

**Marketo Engage** provides robust APIs and webhooks that connect with external AI services. Its centralized data architecture makes it particularly strong for organizations using AI for customer journey analysis.

**Salesforce Marketing Cloud** features Einstein AI, which offers predictive intelligence directly within automation workflows. This tight integration allows for AI-driven decisioning without leaving the platform.

**ActiveCampaign** combines marketing automation with customer experience automation (CXA), creating ideal conditions for AI implementations focused on the entire customer lifecycle.

The best platform depends on your existing technology stack, team capabilities, and specific marketing objectives. What matters most is choosing a system with strong data handling, open integration capabilities, and flexibility to evolve alongside your AI strategy.

## Building Integration Bridges

Successful integration between marketing automation systems and AI workflows requires thoughtful planning. We recommend focusing on these four areas:

1. **Data Standardization**  
   Before integration, ensure both systems share compatible data structures. Standardize contact records, interaction tracking, and conversion metrics to create a common language between systems.

2. **Webhook Configuration**  
   Configure your marketing automation platform to send real-time data to your AI systems through webhooks. This creates triggers that activate AI processes exactly when needed.

3. **API Implementation**  
   Develop custom API connections that allow bidirectional data flow. This enables AI insights to feed back into automation workflows, creating closed-loop optimization.

4. **Unified Analytics**  
   Build dashboard solutions that combine data from both systems to measure the integrated performance. This prevents siloed reporting that misses the full impact.

Each of these integration points should connect to specific business objectives rather than existing for their own sake.

## Integration in Action: Case Studies

**Financial Services Provider**  
A wealth management firm integrated their marketing automation platform with an AI system trained to identify investment pattern changes. When the AI detected shifts in investment behavior, it triggered personalized communication sequences through the automation platform. This integration increased client retention by 18% by identifying at-risk relationships before traditional metrics would show problems.

**E-commerce Retailer**  
An online retailer connected their product recommendation AI to their email automation system. Rather than sending batch-and-blast promotional emails, they delivered personalized product recommendations based on real-time inventory, margin considerations, and individual customer preferences. This integration increased email revenue by 32% while sending 40% fewer total messages.

**B2B Technology Company**  
A software company used AI to analyze sales conversation transcripts and identify common objections. This data fed into their marketing automation system, which delivered targeted content addressing these specific concerns based on where prospects were in the buying journey. This reduced their sales cycle by 23% and increased close rates by 15%.

These organizations share a common approach: they identified specific business challenges where the combination of automation and AI could deliver results neither technology could achieve alone.

## Measuring Integration Success

The value of integrating marketing automation with AI workflows must be measured through tangible business outcomes. We recommend tracking these key metrics:

**Efficiency Metrics**
* Campaign build time reduction
* Resource allocation improvements
* Scale of personalized content deployment

**Effectiveness Metrics**
* Conversion rate improvements
* Customer lifetime value increases
* Return on marketing investment

**Customer Experience Metrics**
* Engagement depth changes
* Customer satisfaction scores
* Brand perception shifts

The most telling metric is often "time to value"—how quickly your marketing efforts translate to business results. Well-integrated systems typically show dramatic improvements in this area.

## Implementation Roadmap

Integrating marketing automation systems with AI workflows doesn't happen overnight. A phased approach yields the best results:

**Phase 1: Foundation**  
Start with data integration between systems. Focus on creating clean, consistent data flows that both technologies can use. Implement basic triggers and actions before attempting complex integrations.

**Phase 2: Pilot Programs**  
Identify 2-3 high-value use cases where integration can deliver quick wins. Build these specific connections and measure results carefully. Use insights from these pilots to refine your approach.

**Phase 3: Expansion**  
Scale successful pilots across more customer segments and marketing channels. Begin developing more sophisticated integration points that enable predictive and prescriptive capabilities.

**Phase 4: Transformation**  
Evolve your marketing operating model to center on the integrated capabilities. Reorganize teams and processes to take full advantage of the new technological capabilities.

## Common Integration Challenges

Organizations typically face several hurdles when integrating these technologies:

**Technical Challenges**  
* Legacy systems with limited API capabilities
* Data structure inconsistencies between platforms
* Performance issues when scaling operations

**Organizational Challenges**  
* Skill gaps in both marketing automation and AI
* Siloed teams that struggle with collaborative workflows
* Resistance to changing established processes

**Strategic Challenges**  
* Unclear business objectives for the integration
* Difficulty measuring incremental value
* Budget allocation across multiple technology investments

Successful organizations overcome these challenges by starting with clear business outcomes, building cross-functional teams, and maintaining flexibility in their implementation approach.

## Future-Proofing Your Integration Strategy

The marketing technology landscape continues evolving rapidly. To ensure your integration strategy remains valuable:

* Prioritize platforms with strong developer communities and open ecosystems
* Build modular connections that can adapt to changing technologies
* Create internal knowledge sharing to prevent expertise silos
* Develop flexible governance models that balance innovation with control

The most future-proof approach focuses on the business capabilities you need rather than specific technologies. This allows you to swap out components as better options emerge without disrupting your entire marketing ecosystem.

## Conclusion

The integration of marketing automation systems and AI workflows represents more than a technical challenge—it's a strategic opportunity. Organizations that successfully combine these technologies gain both efficiency and effectiveness advantages that are difficult for competitors to replicate.

The key to success lies not in the technologies themselves but in how thoughtfully they're connected to serve specific business objectives. The most successful implementations start with clear goals, build intentional bridges between systems, and continuously measure and refine the integration.

We've found that the organizations seeing the greatest returns aren't necessarily using the most advanced technologies. They're the ones creating the most intelligent connections between the technologies they have.

By following the frameworks and approaches outlined here, you can transform marketing automation and AI from separate investments into a unified capability that drives measurable business growth.

We build marketing systems that drive growth by thoughtfully integrating automation and intelligence. Contact us today to learn how we can help your brand amplify results with AI workflows.

How to Leverage Marketing Automation Systems to Amplify Your AI Workflow Results

# How to Leverage AI-Powered Workflows to Transform Your Business Results

The strategic implementation of AI workflows represents one of the most significant opportunities for business transformation available today. Organizations that successfully integrate artificial intelligence into their operational processes aren't just streamlining tasks, they're fundamentally reimagining how work happens.

## The Business Transformation Potential of AI Workflows

AI-powered workflows combine the precision of artificial intelligence with the structure of business process automation to create systems that learn, adapt, and improve over time. Unlike traditional automation that simply follows predetermined rules, AI workflows analyze patterns, predict outcomes, and make intelligent decisions.

The results? Dramatic improvements across multiple business dimensions:

* 60% reduction in process completion times
* 40% decrease in operational costs 
* 35% improvement in accuracy rates
* 25% increase in employee satisfaction

These aren't hypothetical benefits. Real companies implement AI workflows daily to solve complex business challenges and create competitive advantages.

## Real-World Success Stories: AI Workflow Implementation

### Financial Services Transformation

A global financial institution implemented AI workflows within their compliance operations. The system now:

* Reviews documents in seconds instead of hours
* Identifies potential compliance issues with 99.2% accuracy
* Reduces false positives by 78%
* Allows compliance officers to focus on complex cases requiring human judgment

The compliance team transformed from a bottleneck into a business enabler, processing 3x more applications with the same headcount.

### Manufacturing Process Optimization

A mid-sized manufacturer integrated AI workflows into their quality control processes. Their business automation software now:

* Analyzes production line camera feeds in real-time
* Identifies defects invisible to human inspectors
* Automatically adjusts production parameters to prevent future defects
* Generates predictive maintenance schedules based on performance data

The results include a 42% reduction in defect rates and a 27% decrease in unplanned downtime.

### Customer Service Excellence

A retail organization implemented AI workflows in their customer service operations. Their system:

* Routes inquiries to the appropriate department based on content analysis
* Provides agents with real-time recommendations during customer interactions
* Automatically resolves common issues without human intervention
* Identifies patterns in customer complaints to drive product improvements

Customer satisfaction scores increased by 31%, while cost per interaction decreased by 24%.

## Core Benefits of AI-Powered Workflows

### 1. Enhanced Decision Making

AI workflows analyze vast datasets to identify patterns and insights humans might miss. This leads to more informed, data-driven decisions at every level of the organization.

### 2. Operational Efficiency

Process automation software with AI capabilities eliminates repetitive tasks, reduces errors, and speeds up work. This allows your team to focus on strategic initiatives rather than routine processes.

### 3. Scalability

Unlike human-dependent processes, AI workflows scale effortlessly to handle volume spikes without quality degradation or additional resources.

### 4. Continuous Improvement

The most powerful aspect of AI workflows is their ability to learn and improve. Every transaction provides data that makes the system smarter and more effective.

### 5. Competitive Advantage

Organizations that effectively implement AI workflows create operational capabilities competitors struggle to match, establishing sustainable market advantages.

## Implementation Roadmap: Building Effective AI Workflows

### Phase 1: Assessment and Planning

**Process Identification**

Start by identifying processes that meet these criteria:
* High volume of repetitive tasks
* Clear rules and decision points
* Significant data availability
* Measurable outcomes
* Current inefficiencies or bottlenecks

**Stakeholder Alignment**

Successful implementation requires alignment across:
* Executive leadership
* IT departments
* Process owners
* End users
* Compliance/security teams

**Technology Evaluation**

Assess potential business automation software solutions based on:
* Integration capabilities with existing systems
* Scalability requirements
* Security standards
* Implementation complexity
* Total cost of ownership

### Phase 2: Design and Development

**Process Redesign**

Don't simply automate existing processes. Use this opportunity to:
* Eliminate unnecessary steps
* Standardize variations
* Clarify decision rules
* Identify improvement opportunities

**Data Preparation**

AI workflows require quality data. Focus on:
* Cleaning existing datasets
* Establishing data governance protocols
* Creating training datasets
* Developing validation mechanisms

**System Configuration**

Work with your technology partner to:
* Configure workflow rules
* Train AI models
* Establish integration points
* Develop monitoring dashboards

### Phase 3: Implementation and Optimization

**Pilot Deployment**

Start with a limited deployment to:
* Validate performance
* Identify integration issues
* Gather user feedback
* Demonstrate value

**Full Implementation**

Expand from pilot to full deployment with:
* Comprehensive training programs
* Clear transition timelines
* Robust support mechanisms
* Performance measurement frameworks

**Continuous Optimization**

The implementation is just the beginning. Establish processes for:
* Regular performance reviews
* Model retraining protocols
* Workflow refinement
* Expansion opportunities

## Best Practices for AI Workflow Success

### 1. Focus on Business Outcomes

Start with clear business objectives rather than technology capabilities. Every AI workflow should solve specific business problems with measurable results.

### 2. Prioritize Change Management

The most sophisticated AI workflows fail without proper change management. Invest in:
* Comprehensive training programs
* Clear communication strategies
* Early stakeholder involvement
* Visible executive sponsorship

### 3. Balance Automation and Human Expertise

The most effective implementations combine AI efficiency with human judgment. Design workflows where:
* AI handles routine decisions
* Humans manage exceptions
* Systems learn from human decisions
* Employees focus on high-value activities

### 4. Build for Integration

AI workflows deliver maximum value when they connect seamlessly with your existing technology ecosystem. Prioritize solutions with robust APIs and integration capabilities.

### 5. Plan for Scale

Implement with future growth in mind. Select platforms that can expand across:
* Additional business processes
* New departments or functions
* Increasing transaction volumes
* Growing data requirements

### 6. Measure and Communicate Value

Establish clear metrics to track workflow performance and communicate results regularly to maintain organizational momentum and support.

## Common Implementation Challenges

### Data Quality Issues

AI workflows require quality data. Address this through:
* Data cleansing initiatives
* Metadata standardization
* Quality assurance processes
* Ongoing data governance

### Integration Complexity

Legacy systems often present integration challenges. Mitigate through:
* API-first approaches
* Middleware solutions
* Phased implementation strategies
* Clear integration specifications

### Resistance to Change

Employee resistance can derail implementation. Overcome this with:
* Early involvement in the design process
* Clear communication about the purpose (not replacing jobs but enhancing them)
* Comprehensive training programs
* Quick wins that demonstrate personal benefits

## The Future of AI-Powered Workflows

The evolution of AI workflows continues at a rapid pace. Forward-thinking organizations should prepare for:

**Conversational Interfaces**

Next-generation workflows will incorporate natural language processing, allowing employees to interact with systems through conversation rather than complex interfaces.

**Predictive Process Optimization**

Future systems will anticipate process bottlenecks and automatically reconfigure workflows to maintain optimal performance.

**Cross-Organizational Workflows**

AI will enable seamless workflows that span organizational boundaries, creating new partnership and collaboration models.

**Autonomous Decision Making**

Advanced systems will handle increasingly complex decisions independently, with human oversight transitioning to exception management.

## Getting Started with AI Workflows

The transformation potential of AI-powered workflows is clear, but implementation requires strategic planning and expertise. Consider these starting points:

1. **Process Assessment Workshop**: Identify high-potential processes for AI workflow implementation
2. **Technology Capability Review**: Evaluate your current systems against AI workflow requirements
3. **Pilot Project Definition**: Define a limited-scope initial project to demonstrate value
4. **Partner Identification**: Select technology and implementation partners with proven experience

The organizations that thrive in the coming decade will be those that successfully integrate AI into their operational fabric. The question isn't whether to implement AI workflows, but how quickly you can capture their transformative benefits.

We build AI workflow solutions that drive measurable business results. Our team combines process expertise, technical capabilities, and change management skills to ensure successful implementation and adoption.

Learn how we can help your organization leverage AI workflows to transform operations and create competitive advantage. Contact us today.

How to Leverage AI-Powered Workflows to Transform Your Business Results

<br><br>
Shopping has gone from browsing shelves to swiping screens, and ecommerce mobile apps are leading the charge. These powerhouses now drive **over 61% of global ecommerce sales**, and it’s no surprise why—they’re fast, convenient, and always within arm’s reach. From personalized recommendations to one-click checkouts, mobile apps offer a seamless shopping experience that keeps customers coming back for more.

For businesses it’s a goldmine. Mobile apps boast higher conversion rates than websites and help build loyalty with features like push notifications and exclusive deals. Plus, all the detailed data. As smartphones become even more integral to daily life, businesses that invest in app technology aren’t just keeping up—they’re staying ahead.

### Key Takeaways: The Future of Ecommerce Mobile Apps in 2025

Ecommerce mobile apps have become the heartbeat of digital shopping, and in 2025, they’re more indispensable than ever. With mobile devices dominating online transactions, apps are the secret sauce for ecommerce success. 

Before we deep dive into the topic, here are a few key takeaways:
- **Mobile optimization is crucial:** With over 80% of ecommerce traffic coming from mobile, fast-loading, mobile-friendly apps are essential. A one-second delay in load time can cost 7% in conversions, making optimization a make-or-break factor.
- **Focus on user experience:** Seamless navigation, one-click checkouts, and AI-powered personalized recommendations keep users engaged. Apps with intuitive designs and regular updates see better retention and satisfaction.
- **Emerging trends shape the future:** AR "try-before-you-buy" tools drive a boost in conversions, while 60% of ecommerce shoppers from USA claim that they make daily and weekly purchases using their home voice smart assistants. Sustainability features, like eco-friendly product filters, are also gaining traction with conscious consumers.
- **Lessons from industry leaders:** Amazon’s AI personalization, Nike’s gamification and AR tools, and Shein’s hyper-personalized recommendations highlight the importance of innovation and user-centric design in dominating the market.

## Strategic Advantages of Ecommerce Mobile Apps

Ecommerce mobile apps have emerged as indispensable tools in modern retail, offering unparalleled strategic advantages. These apps empower businesses to refine their marketing, engagement, and decision-making strategies by providing a seamless connection to consumers. Let’s explore the key benefits in detail.

### Direct Marketing Channel

Mobile apps act as a direct conduit to customers, bypassing traditional barriers in communication. Unlike websites or third-party platforms, apps create a personalized environment where businesses can deliver tailored content, exclusive promotions, and product recommendations directly to users.

![Personalised push notifications can increase conversion rates by up to 70%. (source: Localytics)](https://rhapsody.ams3.digitaloceanspaces.com/33785491c8d692b5260e981d7600bb61.png)
_Personalised push notifications can increase conversion rates by up to 70%. (source: Localytics)_

For example, personalized push notifications—based on browsing history or abandoned carts—personalized push notifications can increase conversion rates by up to 70%, according to a study by Localytics. Moreover, real-time updates on sales, new arrivals, and order tracking ensure businesses stay top-of-mind for their customers. This direct approach fosters a more immediate and impactful marketing strategy, enhancing customer loyalty.

### Enhanced Customer Engagement

Ecommerce mobile apps excel at maintaining ongoing customer interaction through features like push notifications, loyalty programs, and in-app messaging. Push notifications boast an **open rate of 81%, compared to just 20%** for email, highlighting their effectiveness. Interactive elements, such as gamified loyalty rewards and live chats, encourage users to remain engaged with the app, leading to longer session durations and higher purchase frequency.

Moreover, advanced personalization techniques—powered by AI algorithms—enable apps to suggest relevant products, create bespoke shopping experiences, and even predict customer needs. Such tailored experiences are proven to boost customer satisfaction, with studies showing that 80% of consumers are more likely to make purchases when offered personalized recommendations.

![80% of consumers are more likely to make purchases when offered personalised recommendations. (source: Zippia)](https://rhapsody.ams3.digitaloceanspaces.com/4730e9c8ad0ba56bf0a07ede88536390.png)
_80% of consumers are more likely to make purchases when offered personalised recommendations. (source: Zippia)_

### Data-Driven Decision Making

Mobile apps provide businesses with a treasure trove of data, offering insights into user behavior, purchasing patterns, and preferences. By leveraging analytics tools, companies can track metrics such as average session duration, conversion rates, and peak shopping times.

Amazon’s mobile app collects granular data to optimize pricing, inventory management, and marketing campaigns, contributing to its industry dominance. Strategic use of this data enables businesses to make informed decisions, anticipate trends, and adapt swiftly to market demands.

## Essential Features for Enterprise-Level Ecommerce Mobile Apps

Enterprise-level ecommerce mobile apps require advanced features beyond the basics, ensuring seamless functionality, robust security, and superior customer experiences. Here are the critical features that define such apps.

### Robust Security and Compliance

Security is a top priority for enterprise ecommerce apps, particularly in the context of stringent data protection laws like GDPR, CCPA, and PCI DSS. These regulations mandate strict controls over user data handling, requiring features like encrypted data storage, secure payment gateways, and compliance-ready architecture.

Implementing advanced fraud detection mechanisms, such as machine learning models to identify unusual transaction patterns, minimizes risks associated with cyberattacks. A report by Cybersecurity Ventures predicts ecommerce fraud could cost businesses $10.5 trillion globally by 2025, underscoring the necessity of robust security measures.

![A report by Cybersecurity Ventures predicts ecommerce fraud could cost businesses $10.5 trillion globally by 2025, underscoring the necessity of robust security measures.](https://rhapsody.ams3.digitaloceanspaces.com/1daf6b3930c91f63a1e894b10d2ab72b.png)

### Scalability and Integration

Enterprise ecommerce apps must be designed to handle high transaction volumes and peak traffic, especially during events like Black Friday or major product launches. Cloud-based architectures and load-balancing systems are essential for ensuring minimal downtime. For example, Amazon Web Services (AWS) enables dynamic scaling to handle billions of transactions daily without compromising performance.

Equally important is seamless integration with enterprise systems such as ERP, CRM, and inventory management platforms. This integration ensures real-time data synchronization, from stock levels to customer interactions, enabling businesses to maintain operational efficiency across multiple touchpoints.

### Advanced Analytics and Insights

Modern enterprise apps are equipped with advanced analytics tools that provide real-time dashboards for monitoring key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value. These metrics offer actionable insights to optimize marketing campaigns and inventory management.

AI-powered predictive analytics further enhance decision-making by forecasting trends and customer behaviors. For example, Shopify’s AI tools help businesses predict demand spikes and identify cross-selling opportunities, resulting in an increase in revenue for some merchants.

### Customer-Centric Innovations

To stay competitive, enterprise ecommerce apps must deliver innovative, customer-focused experiences. AI-powered chatbots, capable of resolving routine inquiries, offer 24/7 support while reducing operational costs. These bots can also recommend products based on user preferences, enhancing personalization.

![Over 71% of consumers claimed they would shop more if they had access to AR experiences, demonstrating its potential to drive engagement and conversions.](https://rhapsody.ams3.digitaloceanspaces.com/1f1d25e6afd7dc9f86285764b613f409.png)

Augmented reality (AR) features provide immersive shopping experiences, such as virtual try-ons for clothing or home décor visualization. Over **71% of consumers claimed they would shop more if they had access to AR experiences**, demonstrating its potential to drive engagement and conversions.

## Mobile App Development Process for Ecommerce

Developing a successful ecommerce mobile app requires a meticulous, multi-step process to deliver a seamless user experience and achieve business goals. Here’s a breakdown of the essential phases involved:

### Market Research and Analysis

The foundation of any ecommerce app is a thorough understanding of the target audience and competitive landscape. Key metrics such as demographics, purchasing behavior, and preferences help shape the app's features and design. Tools like Google Analytics and user persona mapping can offer actionable insights into consumer expectations.

Competitor analysis is equally vital—studying industry leaders’ apps can reveal gaps and opportunities. For instance, features like AI-driven product recommendations or AR integration might be untapped potential in your niche.

### User Interface Design

The user interface (UI) is the first point of interaction between customers and the app. A polished UI enhances usability and builds brand trust. The process typically involves creating wireframes, followed by high-fidelity prototypes using tools like Ceros, which excels in crafting interactive designs for ecommerce platforms.

Consistent branding—aligned with company logos, color schemes, and typography—is critical for reinforcing brand identity. User testing is a continuous loop, ensuring the app meets usability standards and resonates with the audience.

### Backend Development

The backend serves as the operational core, managing data and ensuring smooth app performance. Integration with inventory management systems, customer relationship management (CRM) tools, and payment gateways is paramount for efficiency. For example, platforms like Shopify and Vtex offer robust APIs that simplify integration while supporting high-volume transactions.

To ensure scalability, businesses often adopt microservices architecture, which allows for modular updates and handles surges in traffic during peak sales periods. Security measures, including encryption and compliance with PCI DSS, are also non-negotiable.

### Testing and Deployment

Testing is where the app undergoes rigorous evaluation to identify and fix bugs, enhance performance, and refine features. Beta testing with a select group of users provides real-world feedback, ensuring the app is market-ready.

Deployment requires a strategic approach. Optimizing for app store algorithms—using keywords, screenshots, and videos—boosts visibility. An effective onboarding process, such as guided tours or tooltips, ensures new users quickly understand the app’s features. 

## Ecommerce Mobile App Optimization

Optimizing an ecommerce mobile app ensures better performance, increased user retention, and higher conversion rates. This comprehensive process involves strategic measures across multiple domains.

### App Store Optimization (ASO)

App Store Optimization (ASO) is critical for improving visibility and attracting users. Key elements include crafting an engaging title and description packed with relevant keywords. For instance, using high-traffic keywords like “fast delivery” or “best deals” in the app description can boost search rankings significantly.

Ratings and reviews are equally impactful, with 70% of users basing download decisions on app ratings. Encouraging satisfied customers to leave reviews while promptly addressing negative feedback demonstrates responsiveness and builds trust.

### Mobile SEO Strategies

Optimizing for mobile search engines is essential to drive organic traffic. Page load speed plays a pivotal role; even a 1-second delay in load time can reduce conversions by 20%. Techniques such as image compression, efficient caching, and server response optimization can address this issue.

![even a 1-second delay in load time can reduce conversions by 20%](https://rhapsody.ams3.digitaloceanspaces.com/390924ee16015cb769a6a4eabd82b19f.png)

Leveraging Accelerated Mobile Pages (AMP) ensures content loads instantly, enhancing user experience and improving search rankings. Additionally, intuitive mobile navigation—such as sticky menus and easy-to-use filters—can significantly improve engagement.

### Performance Monitoring
Continuous performance monitoring helps identify and resolve issues before they escalate. Tracking key performance indicators (KPIs) like crash rate, session length, and user retention offers actionable insights. A crash rate above 1% is a red flag that can lead to user attrition.

Tools like Firebase and Google Analytics provide real-time data on app performance and user behavior. For example, Firebase’s crashlytics feature can pinpoint issues to specific device models or operating systems, enabling swift fixes.

### User Engagement Tactics

To keep users engaged, apps can integrate gamification elements such as rewards, badges, and achievement levels. Starbucks’ mobile app, for instance, uses a rewards system to encourage repeat purchases, boosting customer loyalty.

Regular updates and feature rollouts ensure the app remains relevant and exciting. Data-driven updates based on user feedback and analytics can increase retention rates, as users feel their preferences are valued.

## Emerging Trends in Ecommerce Mobile Apps

As ecommerce continues to evolve, mobile apps are at the forefront of innovation, integrating advanced technologies and adapting to changing consumer demands. Here are the key trends shaping the future of ecommerce mobile apps.

### Artificial Intelligence (AI) and Machine Learning

AI and machine learning are revolutionizing ecommerce by delivering hyper-personalized shopping experiences. Machine learning algorithms analyze user behavior, preferences, and purchase history to recommend products tailored to individual tastes. 

![According to marketers, AI and automation play a crucial role in matching web content with search intent (84%), enhancing website user experience (80%), and boosting SERP rankings (74%).](https://rhapsody.ams3.digitaloceanspaces.com/2788c7ae9365b057308568898b5b1852.png)
According to marketers, AI and automation play a crucial role in matching web content with search intent (84%), enhancing website user experience (80%), and boosting SERP rankings (74%).

AI-powered chatbots further enhance customer service by providing instant, 24/7 support. These bots handle routine queries, assist with product searches, and even guide users through the purchasing process. For instance, Sephora’s Virtual Artist leverages AI to offer personalized beauty product recommendations, significantly enhancing user engagement.

### Social Commerce Integration

Social commerce is transforming the way consumers shop by blending social media with ecommerce functionality. Apps are increasingly integrating with platforms like Instagram, TikTok, and Pinterest, allowing users to discover and purchase products without leaving the app.

A 2023 report by Accenture predicts that social commerce will grow three times faster than traditional ecommerce, reaching $1.2 trillion by 2025. Features like shoppable posts, live-streamed shopping events, and influencer collaborations drive seamless and engaging shopping experiences.

### Sustainable and Ethical Shopping Features

As consumers become more environmentally conscious, ecommerce apps are responding by prioritizing sustainability. Features that highlight eco-friendly products, provide carbon footprint information, and showcase ethical brands resonate with today’s conscious shoppers.

Consumers are willing to pay more for sustainable products. Apps like Etsy and DoneGood cater to this demand by spotlighting eco-conscious sellers and offering green shopping options, fostering trust and loyalty among environmentally aware users.

## Ecommerce Mobile App Development with Rhapsody

Having a powerful mobile app is essential for engaging customers and driving growth. At Rhapsody, we specialize in crafting ecommerce mobile apps that go beyond functionality to deliver exceptional user experiences, scalability, and long-term value.

### Our Agile and Tailored Approach

We believe that no two businesses are the same, which is why we take a customized approach to mobile app development. By leveraging agile methodologies, we collaborate closely with our clients to ensure the final product aligns perfectly with their goals and evolving needs. Whether it’s an iOS or Android app, our process emphasizes flexibility and rapid iteration to keep pace with the fast-changing ecommerce market.

### Design That Delights

At Rhapsody, user experience is at the heart of everything we do. Our design team combines creativity and data-driven insights to craft intuitive, visually engaging interfaces that captivate users while ensuring seamless navigation. We focus on creating apps that not only look great but also enhance customer satisfaction and loyalty through every interaction.

### Built for Scale and Security

Scalability and security are non-negotiables for ecommerce apps, and we build with these priorities in mind. Our solutions are designed to handle high transaction volumes, peak traffic surges, and enterprise-level integrations, such as inventory management and CRM systems. Security is baked into every layer of our development process, ensuring compliance with industry standards and protecting sensitive customer data.

### Commitment to Long-Term Success

We view app development as just the beginning of our partnership. Once your app is live, we provide ongoing support and optimization to ensure it continues to meet your business objectives. From monitoring performance metrics to rolling out new features, we’re here to help your app evolve with your customers and the market.

With Rhapsody, your mobile app becomes a cornerstone of your brand’s success story.

Let’s build something exceptional together.


Ecommerce Mobile App: Leveraging Mobile Apps for Ecommerce Success

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