Net-A-Porter

With Rhapsody as a print and digital
production partner, Yoox Net-A-Porter were able
to see 20-25% time and cost efficiencies.

Services

  • Account Management
  • Artworking
  • Colour Management
  • Conceptual Retouching
  • Consultation
  • Digital Production
  • Print Production
  • Proofing
  • Shoppable Digital Pageturner

Yoox Net-A-Porter (YNAP) is a world-renowned online retailer for
luxury fashion that showcases some of the most coveted clothing
from the both world’s elite fashion houses and up-and-coming
design talent. The company extends to further online luxury
fashion stores including The Outnet and Mr Porter and produces
various items of print and digital collateral.

High-end Retouching
Colour Management
Content Management
Page Production
Proofing
File Delivery

Initially Rhapsody were brought on to review YNAP's print and
digital portfolio in order to deliver efficiencies. In the two years
since Rhapsody began working with YNAP we have provided
20% time and cost savings by making improvements in the
following areas: high-end fashion retouching, colour
management, page production, digital asset management,
content, proofing and file delivery. YNAP have also seen
workflow efficiencies thanks to Rhapsody's Engine software and
account management services. Rhapsody's faultless handiwork
can be seen across YNAP titles including Porter Magazine and Mr
Porter Post as well as various supplements, lookbooks, gift guides
and brand team projects.

More recently we received a bespoke project from YNAP to
produce a shoppable digital publication aimed at their EIPs
(Extremely Important People). Given the shopping restrictions in
place during the global COVID-19 pandemic, there became a need
to allow luxury shoppers to access and shop the latest looks.
Rhapsody took a standard page turner-style publication and
transformed it into a shoppable edition which allowed the EIPs to
collect items in their basket and click a button to send the contents
to their personal shopper via email or WhatsApp. The personal
shopper could then pre-order the contents of the basket in their
client’s particular size and requirements.

By using our unique technology, Rhapsody was able to give
the EIPs the ability to shop as normal, despite international
lockdowns and closed boutiques. Considering the vast number
of EIPs, each with an individual personal shopper, the successful
completion of this intricate project was particularly rewarding
for everyone involved.

Yoox Net-A-Porter (YNAP) is a world-renowned online retailer for
luxury fashion that showcases some of the most coveted clothing
from the both world’s elite fashion houses and up-and-coming
design talent. The company extends to further online luxury
fashion stores including The Outnet and Mr Porter and produces
various items of print and digital collateral.

High-end Retouching
Colour Management
Content Management
Page Production
Proofing
File Delivery

Initially Rhapsody were brought on to review YNAP's print and
digital portfolio in order to deliver efficiencies. In the two years
since Rhapsody began working with YNAP we have provided
20% time and cost savings by making improvements in the
following areas: high-end fashion retouching, colour
management, page production, digital asset management,
content, proofing and file delivery. YNAP have also seen
workflow efficiencies thanks to Rhapsody's Engine software and
account management services. Rhapsody's faultless handiwork
can be seen across YNAP titles including Porter Magazine and Mr
Porter Post as well as various supplements, lookbooks, gift guides
and brand team projects.

More recently we received a bespoke project from YNAP to
produce a shoppable digital publication aimed at their EIPs
(Extremely Important People). Given the shopping restrictions in
place during the global COVID-19 pandemic, there became a need
to allow luxury shoppers to access and shop the latest looks.
Rhapsody took a standard page turner-style publication and
transformed it into a shoppable edition which allowed the EIPs to
collect items in their basket and click a button to send the contents
to their personal shopper via email or WhatsApp. The personal
shopper could then pre-order the contents of the basket in their
client’s particular size and requirements.

By using our unique technology, Rhapsody was able to give
the EIPs the ability to shop as normal, despite international
lockdowns and closed boutiques. Considering the vast number
of EIPs, each with an individual personal shopper, the successful
completion of this intricate project was particularly rewarding
for everyone involved.

How can we help?

We’re always open for a chat,
get in touch

Contact

How can we help?

We’re always open for a chat,
get in touch

Contact