Huawei

Spearheading launch campaigns which
incorporated animation, scripting
and storyboarding to reach 1.8m
Instagram followers.

Services

  • 3D Animation
  • Account Management
  • Art Direction
  • Campaign
  • Conceptual Design
  • Lifestyle Video Production
  • Storyboarding
  • Styling
  • Video Production

Rhapsody worked with the Chinese telecommunications company
on two key product launches. The first project was a countdown
teaser launch for its latest phone model, produced in partnership
with Grayling PR. The key challenge to this campaign was to
come up with visuals that illustrate the phone’s three key selling
points (KSPs) without showing the device itself, making it a
difficult brief from the outset.

3 formats and
7 different languages
100,000+ views for each of the
three posts on Instagram Stories

Rhapsody came up with the idea of using orbs to visualise the
phone’s KSPs, which echoed the circular detail on the handset
without revealing its full design. To demonstrate the phone’s super
fast 5G, we filmed the orbs moving quickly around a space.
To emphasise the device’s exceptional low light camera,
light-up orbs were filmed in a darkened room. Finally, Rhapsody
illustrated the device’s slow motion camera by capturing dew
drops exploding at decreased speed, echoing the central orb shape
in the other two clips.

Rhapsody’s bespoke animations had a clear, cohesive theme
which helped build audience excitement in the lead-up to the
launch. The animations were also used in the brand’s social posts,
which were shared on Huawei’s global channels and reached 1.8m
followers on Instagram, as well as attracting over 100,000 views
for each of the three posts when shared on Instagram Stories.

250,000+ combined
views across the three
Instagram posts.

The second Huawei campaign was more lifestyle-based, with a
brief to produce aspirational video content that could be shared
on the brand’s social channels. Transforming the Isle of Sheppey
into a Hamptons-style seaside getaway, Rhapsody shot three
videos and a variety of photos highlighting the phone’s key
features, over the course of an 18-hour day.

The clips had to form a series and Rhapsody was responsible
for the whole process including concept, production, styling,
script, storyboard, edit and output. The final product told the
story of three friends getting together and documenting their
unforgettable day with a Huawei phone.

Rhapsody produced this high-quality content to an exceptionally
tight deadline, with logistics organised in just four days to meet
the brand’s deadlines for the device launch. With static Instagram
grid posts receiving over 15,000 likes, and each video post on
Stories achieving 35,000 views, this was another successfully
delivered project for the brand.

Rhapsody worked with the Chinese telecommunications company
on two key product launches. The first project was a countdown
teaser launch for its latest phone model, produced in partnership
with Grayling PR. The key challenge to this campaign was to
come up with visuals that illustrate the phone’s three key selling
points (KSPs) without showing the device itself, making it a
difficult brief from the outset.

3 formats and
7 different languages
100,000+ views for each of the
three posts on Instagram Stories

Rhapsody came up with the idea of using orbs to visualise the
phone’s KSPs, which echoed the circular detail on the handset
without revealing its full design. To demonstrate the phone’s super
fast 5G, we filmed the orbs moving quickly around a space.
To emphasise the device’s exceptional low light camera,
light-up orbs were filmed in a darkened room. Finally, Rhapsody
illustrated the device’s slow motion camera by capturing dew
drops exploding at decreased speed, echoing the central orb shape
in the other two clips.

Rhapsody’s bespoke animations had a clear, cohesive theme
which helped build audience excitement in the lead-up to the
launch. The animations were also used in the brand’s social posts,
which were shared on Huawei’s global channels and reached 1.8m
followers on Instagram, as well as attracting over 100,000 views
for each of the three posts when shared on Instagram Stories.

250,000+ combined
views across the three
Instagram posts.

The second Huawei campaign was more lifestyle-based, with a
brief to produce aspirational video content that could be shared
on the brand’s social channels. Transforming the Isle of Sheppey
into a Hamptons-style seaside getaway, Rhapsody shot three
videos and a variety of photos highlighting the phone’s key
features, over the course of an 18-hour day.

The clips had to form a series and Rhapsody was responsible
for the whole process including concept, production, styling,
script, storyboard, edit and output. The final product told the
story of three friends getting together and documenting their
unforgettable day with a Huawei phone.

Rhapsody produced this high-quality content to an exceptionally
tight deadline, with logistics organised in just four days to meet
the brand’s deadlines for the device launch. With static Instagram
grid posts receiving over 15,000 likes, and each video post on
Stories achieving 35,000 views, this was another successfully
delivered project for the brand.

How can we help?

We're always open for a chat,
get in touch

Contact

How can we help?

We're always open for a chat,
get in touch

Contact