Our Team

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## The role of meaningful typography and visuals in interactive storytelling
 
![History told through digital experience_ Image.png](https://rhapsody.ams3.digitaloceanspaces.com/a1ad684568a25bf294af8f4ec9113233.png)

Talking about historical and political topics in an interesting and engaging way is not easy. You need to tackle many challenges, balance different points of view and – in many cases – work with a range of historical sources. That’s not mentioning the marketing objectives you need to meet. How do you reconcile both sides and create a project that captures the attention of your audience? Read how Rhapsody took on a challenge of this kind with a project telling the story of Holocaust victims.

## How to talk about history in a modern way

The world is constantly changing and so are the ways knowledge and information are disseminated. That includes historical information. In present-day museums it is no longer necessary to look at exhibits behind glass and to read lengthy descriptions. Instead, multimedia presentations, interactive stations, 3D historical films and many other new technological solutions are increasingly being used. 

Museums are becoming modern facilities that take you back in time and allow you to engage with history using all your senses. Can similar methods also be applied to digital projects? Of course they can! 

The [Ordinary Objects Extraordinary Journeys ](https://www.rhapsodymedia.com/our-work/ordinary-objects-extraordinary-journeys)interactive website – which we created to tell the story of the murdering of Jews during World War Two – is a case in point. It illustrates how close collaboration with a client, understanding history and immersive visuals help bring even the most sensitive topics closer to modern audiences. 

![History told through digital experience_ Image-1.png](https://rhapsody.ams3.digitaloceanspaces.com/6c0ccb7f5d0b1a3f2687d6ecb602a90b.png)

Telling the story of World War II atrocities is not easy. It requires sensitivity, empathy and the right approach.  While working on the Ordinary Objects Extraordinary Journeys project, our team spent countless hours liaising with the client. This was partly because of the delicate nature of the topic, but also due to the need for historical consultation and a deep understanding of the history of the Holocaust.


## Finding the right balance for visual storytelling

Working with artefacts from the cooperating museums was a very nuanced process. It had a huge impact on the creative direction, but also on the overall concept and storytelling, which needed to be well crafted for the subject in question.

Our aim was to create engaging, immersive experiences which would take the viewer back to that era and give them an understanding of the daily realities of the Holocaust.

It was a big challenge: not only did we have to tell the right story and find the proper words, but we also needed to strike the right balance with the imagery. The visuals had to evoke the spirit and style of the time, all while being fresh and attractive enough to appeal to the modern viewer.

At the same time, the graphics could not be too bold in order to respect the seriousness of the story and the traumatic experiences of the protagonists.

“Rhapsody blew me away right from the moment we met them when they pitched to us, notably how they managed to make a wide variety of websites with different subject matters engaging, immersive and inclusive. It was incredible seeing our ideas for the project not just brought to life, but enhanced, strengthened and advanced by Rhapsody. We are so thrilled with the final result, and are confident the website will achieve our goals: to engage people with Holocaust education, through artefacts, and to increase knowledge and awareness of the Holocaust. We are already planning on adding more artefacts to the website and look forward to continuing our relationship with Rhapsody – if they can put up with us again!”
**Dr Rachel Century – Director of Public Engagement and Deputy Chief Executive | Holocaust Memorial Day Trust**

## Creating an experience that takes you back in time

![History told through digital experience_ Image-2.png](https://rhapsody.ams3.digitaloceanspaces.com/f6373e9a2cc0813cd3df8b6f42aece07.png)

The stories of the Jewish victims of World War Two are showcased on the website in three thematic blocks:  PEOPLE – OBJECT – JOURNEY.

We wanted to capture the art of storytelling and relate the events that took place in the past in such a way as to transport the viewer. Usually, they only hear about this part of history through school lessons and TV. Using 3D objects and multisensory design, we aimed to create something special and to establish a new type of narrative.   Our work was centred around the website’s aesthetic elements including not only precisely chosen typography, but also navigation buttons and other functional elements. We wanted it to be a “window to the past”. 

In the first part – **PEOPLE** – we begin the story by exploring the biographies of individual characters. It is not a gloomy, overwhelming and lengthy story. We have used simple, approachable language that allows us to delve into the personal threads of the characters’ lives while not creating unnecessary distance from the characters. The text is short, but informative and interesting. It gives us a better understanding of the problems faced by our protagonists, as well as their motivations, needs and emotions. 

In the **SUBJECT** section, the viewer is immersed in the world of everyday objects that accompanied the characters. We see pre-war chess pieces, children’s knitted socks, personal diaries and documents. These seemingly ordinary objects reflect the traumatic nature of the individual experiences and allow us to better understand the daily life of the characters. 

**JOURNEY**, on the other hand, is an interactive way to understand the journeys that Jews were forced to make during the war. A multimedia map allows visitors to learn the routes they took and the hardships they had to endure. The website was designed to make visitors feel that they were actually taking part in a journey through newly presented pages of history.

“When we and HMDT agreed to do a collections-based project together, we wanted to ensure it was in the service of telling the stories of some lesser-known survivors of the Holocaust. Some of the objects seem mundane. Some seem beautiful. But all are priceless in what they tell us about the annihilation of normal Jewish family life right across Europe. There is a common misperception that the Holocaust just took place in Germany (and maybe Poland). This exhibition tells four stories spanning Greece, France, Austria, Germany, Poland, England and Scotland”. **Marc Cave, Director of The National Holocaust Centre and Museum**

## Finding the right font that will make a difference

Philosopher Marshall McLuhan once famously said that “the medium is a message.” This thought can be applied to our approach: carefully selected typography plays a very important role. Our choices were far from being accidental, allowing for an immersive experience.  
Given that the project told the story of Jews living in European cities, we decided to use fonts that had a cultural reference to the region and its history. 

## Typography project ideas to make content more engaging

![4. RC_OOEJ_Typography-Marketing (2)-min.png](https://rhapsody.ams3.digitaloceanspaces.com/eb60e788594254a09c051517a5c1a68e.png)

The first of these, Pion, was chosen for its origins (it was designed by a Polish type foundry) and its expressive nature. It allowed the designers to draw the viewer’s attention to what was most essential in the story. It emphasised the seriousness of the events, gave it a distinguished character and made it more readable – which is of vital importance, especially in a digital project. 
We also added a personalised ‘O’ to the font, to give the whole thing a creative touch.

![4.-RC_OOEJ_Typography-Marketing-5-min-2048x1015.png](https://rhapsody.ams3.digitaloceanspaces.com/b4bfc6e4dcaa183ed57a2ced9c2cfb76.png)

“Nocturn”, the second of the selected fonts, was created by Polish typography creator Mateusz Michalski. It draws on the letters of stone plaques commemorating the victims of the Second World War in Warsaw and pre-war Hebrew signs.

## Allowing history to resonate through engaging content and carefully selected typography

A creative approach that understands history and works with sources and clients is always a good starting point.  But if you support these elements with interesting visuals and interactive storytelling, the chances of success are even greater. It’s crucial to find the golden ratio between historical truth and modern narrative forms.

Let the story speak through polished typography, immersive graphics and an interactive experience. It’s a language that modern audiences understand and visitors expect, be it in traditional museums and in their digital, more modern versions.

Let us tell your story

**Do you want to share an important story with your audience? Trust Rhapsody**
If you are tackling a project of this type, you don’t have to do it alone. [Share your knowledge](https://www.rhapsodymedia.com/contact-us) with our experts, introduce them to the historical details in question and let them take action. 
Thanks to our large amounts of experience with commercial and public clients, we’re able to adapt to a wide range of subject areas and target audiences

History told through a digital experience

## An innovative live-streaming platform to connect brands, content creators and customers

**How do you bridge the gap between brands, video content creators and online shoppers to enhance the selling/buying experience? Live-streaming technology may be the answer. In fact, our client Divid has devised an innovative e-commerce solution for that very purpose. Its app and live-streaming platform enable shoppers to buy products and watch videos in a seamless manner.**

Divid tasked Rhapsody with finding the best visual solution to explain the benefits of its product. The solution needed to show a customer's journey and the interaction between them, brands and content creators. We therefore set out to create videos that would appeal to our client's wide and varied target group while being consistent with the Divid brand identity.

![A picture showing fashion and beauty products on the black background.](https://rhapsody.ams3.digitaloceanspaces.com/78a15119867ac64c5a2d68a735192b73.png)
### Getting to know Divid’s live commerce product
Tapping into a market need for new online shopping solutions, [our client Divid](https://www.rhapsodymedia.com/our-work/divid) has created a unique live-streaming platform to connect brands, content creators and customers. 
1. **Brands** can use the platform to join the influencer marketing space and attract new online shoppers. 
2. **Content creators** can use it to increase viewer engagement, improve their visibility and earn money. 
3. Finally, the platform enables **customers** to explore products or services in real time and make an informed decision about them. 

Divid's technology module includes two products:

- CPA: a **SaaS mobile application** where video bloggers can receive an offer from a brand, then shoot a video or conduct a live stream featuring one or more of the brand’s products. Bloggers invite their audience to Divid’s webpage or mobile application so that they can purchase goods in a few clicks while watching the live stream.

- **Live commerce**: a platform for brands to reach out to content creators with promotional opportunities. Creators can use it to post their own video or live stream to enhance the customer’s experience.

- Divid’s **live-streaming** products improve the online selling/shopping experience and the interactions between its users. However, how do you effectively transmit this message to a broad and diverse audience?

## Creating a video campaign to successfully explain the client’s product

Rhapsody proposed to create videos that describe the client's product offering through storytelling. The videos set out to show the advantages of Divid's live-streaming platform and how it can change the user experience, for example:

**Consumers** stay engaged during a live-streaming showcase without having to leave the video while they shop.

**Video content creators** gain the audience’s engagement and a commission from each sale, plus they have an opportunity to work directly with global brands.

**Brands** gain an innovative, interactive sales channel with high conversions. Plus, they get to sell their products through social networks and content creators without the need for intermediaries.

The videos had to be in formats suitable for use:
- On the client’s website and social media pages,
- In paid social media campaigns,
- In presentations during webinars, conferences, trade fairs, sales calls etc.
We therefore produced longer videos aimed at brands and content creators, and shorter videos for social media.

### Video tells a story that appeals to a diverse target audience

Divid’s product is aimed at brands, content creators and customers in Europe, the UK and Turkey. Rhapsody had to take this broad target audience into account when coming up with a solution. Using video was an obvious choice: it can be an excellent channel to transmit a message to an international audience and provides a wide variety of creative storytelling options. There was another reason for using video: telling the product’s story through dynamical visuals fits perfectly with Divid’s image as a brand that delivers a modern e-commerce solution. 

### What are the benefits of using a video in a creative campaign? 
Controlled **storytelling**. You can methodically set the pace and structure the narrative, making it simple to deliver a focused message. As a result, you’ll provide the audience with an enjoyable experience.

**Visuals**. You can use elements such as colour, data visualisation, kinetic text, animation or live-action to convey your message in a powerful or evocative way.

**Audio**. Music, voiceovers and sound effects can help you communicate tone and emotion. This can help increase your audience's emotional response.

## A comprehensive approach to creative video production

This project required Rhapsody to adopt a holistic approach as we had to handle all the stages of production:

- **Pre-production**, including concepts, scripts, castings and locations setting.
- **Production** – a one-day shoot.
- **Post-production**, including choosing the best footage, editing, preparing an animatic version of the videos, colour grading etc.
Let’s dive deeper into the specific stages.

### The pre-production stage: from the concept and scripts, through to casting and set locations

We started the project by defining our client’s needs. We asked Divid for inspiration, preferences and expectations. This stage required regular communication with the client, often via Slack and calls. We then worked through the information, brainstorming and developing several concepts for a video campaign. Once the client had accepted one of the concepts, Rhapsody’s team got to work to create the moodboards, storyboards and scripts.

![Putting make up on a model in the photo studio.](https://rhapsody.ams3.digitaloceanspaces.com/22749f4c3e86a0f3af86e97a55286c71.png)

### Working on video scripts
A dedicated copywriter created scripts for the videos. They focused on creating stories that would:

- Convey the benefits of Divid's platform.
- Be consistent with the image of the brand, i.e. one that provides an innovative and easy-to-use tool.

To achieve these goals, we created two scripts which presented simplified customer journeys from the perspective of the brand and content creators respectively. The stories showed how a merchant could use our client's technology to increase sales, and how content creators can leverage the platform to gain more subscribers and earn money. In addition to highlighting the benefits of Divid’s platform, we also showed viewers that it is easy and fun to use.

### Organising a one-day shoot

Then, we organised the one-day shoot. Preparations included:
- Casting and hiring two actors via a model agency. The casting took place at Rhapsody’s studio. We took care of all the formalities, such as contracts.
- Hiring a stylist, makeup artist and hairstylist.
- Creating the packshots for the products featured in the videos.
All this work required close cooperation with our client – who participated in the casting and the [video shoot](https://www.rhapsodymedia.com/production/photography) – as well as with the [photography](https://www.rhapsodymedia.com/production/photography) and video team.

### The production stage: shooting a series of videos in one day
We were faced with an important challenge: we had just one day for the shoot. The key to success was to get everything right in the pre-production stage. By preparing in detail and working closely with a team of professionals, we were able to complete the shoot within the allotted time. In one day, we managed to shoot two main videos – one targeting brands and the other content creators – as well as four short videos for social media.

### The post-production stage: crafting outstanding videos
The post-production stage is when the video really comes to life. It is a complex process, but with the right skills and experience, the post-production team will successfully turn raw footage into engaging, cohesive content that delivers the right message. This stage included:

- Going through the footage to choose the best takes. We invited our client to participate in this process.
- Preparing an animatic version before working on the final versions of the videos.
- Working on the animated/motion design parts.
- Making sure all the components of a video – including music, visuals and any copy or speech – were aligned. For Divid, contemporary music with a strong beat served to set the pace and give the videos a dynamic identity.
- Making the final edit with high-resolution frames.
Rhapsody's creative department ensured that the videos felt vibrant and authentic in line with our client’s message.

## An eye-catching video attracts audiences and answers clients' needs

Year after year, video remains a clear winner as the most engaging form of content. When done right, video content serves both the audience and brands. A well-thought-out video is therefore the best possible marketing tool brands can use and is well worth the investment, especially for a launch. 

![A group of people including both agency staff and models standing together in the photo studio .](https://rhapsody.ams3.digitaloceanspaces.com/f504b8981b52e69c38809295b6d581f4.png)

**Divid’s campaign proves it is possible to communicate a lot of information to a highly diverse audience. The trick is to get your message across simply and clearly. This will only work if you find the right angle and a style that appeals to the target groups while being in line with the brand's identity. This is why Rhapsody always examines the needs of the target group first: our findings will be the basis for creating an appealing storyline that we’ll then tell using cutting-edge tools and technology. If you are looking for a reliable partner who will work on your project with a great deal of care and deliver outstanding results, [contact Rhapsody](https://www.rhapsodymedia.com/contact-us).**

End-to-end video production for a live commerce start-up

Welcome to Quick Cuts #15. In this edition, we explore Tesco’s game-changing moves in retail media, which are setting new benchmarks for omnichannel engagement. We also look at the growing consumer shift away from third-party cookies, with nearly half of UK consumers expected to opt out, forcing marketers to rethink their targeting strategies. Finally, we delve into the fascinating world of AI-powered education, led by Elon Musk’s latest robotics innovations, and what this could mean for future learning environments.

<br><br>
## Cut 1/3: Tesco Raises the Bar in Retail Media with New Video Ads and In-Store Innovations
_Source: MarketingBeat_

![Tesco Retail Ads](https://images.unsplash.com/photo-1521566652839-697aa473761a?q=80&w=2942&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Tesco launches video ads on its website and app, reaching 16 million Clubcard app users, creating new opportunities for brands to connect with consumers. The retailer introduces full-scale store wraps at 50 locations and new digital screens, enhancing in-store advertising capabilities. A new insights portal will help brands deliver personalised experiences using Tesco’s customer data, supported by a revamped measurement framework.

**Action items for You:**

- **Leverage Omnichannel Opportunities:** Consider incorporating video ads on Tesco’s platform to reach a broad and engaged customer base both online and in-store.
- **Explore Innovative In-Store Advertising:** Evaluate how store wraps and advanced digital screens can elevate your brand’s physical presence in Tesco stores.
- **Utilise Data for Personalisation:** Take advantage of Tesco’s new insights portal to create highly targeted and personalised campaigns, improving customer engagement and ROI.

## Cut 2/3: UK Consumers Poised to Reject Cookies: How Brands Can Navigate a Cookieless Future
_Source: Marketing Week_ 

![cookies internet](https://plus.unsplash.com/premium_photo-1670895802276-95fc17c0ec40?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Nearly 40% of British consumers are expected to reject third-party cookies when Google rolls out its opt-in model for Chrome. An additional 22% remain undecided, highlighting uncertainty for marketers reliant on cookies for tracking and targeting. Consumers are split on the issue: while 35% view cookies positively, 32% see them negatively. Yet, 41% express preference for personalised experiences, showing potential for tailored marketing efforts.

**Action items for You:**

- **Prioritise First-Party Data:** With the decline of third-party cookies, focus on collecting and leveraging first-party data from your own platforms to maintain customer insights.
- **Enhance Personalisation:** Use AI-driven and behaviour-based strategies to offer personalised experiences without relying on third-party cookies, tapping into the 41% of consumers who prefer tailored interactions.
- **Build Consumer Trust:** Clearly communicate your data privacy policies and build trust by offering value in exchange for consumer consent, as many are still on the fence about cookies.

## Cut 3/3: Elon Musk's AI Robots: The Future of Education or a Tech Dream?
_Source: Forbes_

![Elon Musk Optimus](https://images.unsplash.com/photo-1507146153580-69a1fe6d8aa1?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Elon Musk’s Optimus humanoid robots could soon play a role in classrooms, easing teacher burnout by taking over routine tasks. The AI-powered robots may revolutionise special needs education, offering personalised assistance for students. However, concerns around data privacy and over-reliance on technology continue to pose challenges for educational institutions.

**Action items for You:**

- **Monitor AI Developments:** Keep an eye on AI innovations like Tesla’s Optimus and their potential applications in customer service, education, and routine operations.
- **Consider Automation Opportunities:** Evaluate how AI could automate repetitive tasks within your business, freeing up human resources for higher-value activities.
- **Stay Ahead of Privacy Concerns:** As AI becomes more prevalent, ensure your business adheres to data protection regulations and builds transparent policies around tech use.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
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Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Quick Cuts #15: Tesco's Bold Retail Media Moves & The Future of AI-Powered Classrooms

## From brief to post-production and beyond

**The internet has transformed the way we absorb information, learn new things and buy products. To a large extent, it is on our screens – be it those of our smartphones or laptops – that brands are carrying out the battle to grab consumer attention every day. A professionally produced video significantly increases the chances of attracting new audiences and earning their attention. This is especially true when a brand interacts in real time with consumers, allowing them to provide input (which could potentially shape the brand identity or product going forward) and to view the content on any device. Live streaming via video allows for all of this.**

It is no coincidence that major media companies are now moving their business online. Over the last few years, **streaming video content** and using subscription models have become hugely commonplace practices. These formats – which were a technological novelty for most consumers until recently – are now indispensable to our daily lives. 

![Live Video Streaming_Image-1.png](https://rhapsody.ams3.digitaloceanspaces.com/98a277fa25d8cc64bd637a0f1ab57459.png)

The significance of live streaming has become particularly important since the start of the COVID-19 pandemic. At a time when most people were stuck at home with limited access to live events, **brands started to stream live events online** as one of the only means to interact with their audiences.

It soon became clear that the format, which has been especially popular on social media, has many positive features and that it allows brands to combine the best of features of streaming platforms and social networks. 

## What is live streaming and what type of events can you use it for?
Regardless of which market sector your brand belongs to, video content can take your marketing to a whole new level. That being said, despite being an undeniably powerful way to communicate a message, the traditional video format has its limitations. The main drawback is that it does not allow viewers to experience events in real time or to have a say in how they unfold. Live streaming overcomes these limitations and builds strong brand loyalty. As the figures show, 80% of audiences prefer watching a brand’s live-streamed video to reading a blog. When comparing pre-recorded videos with live ones, live streaming gets six times more interactions (Facebook data).

**So what is video streaming? How do we define it?**
To today’s audiences, live video streaming is what live TV broadcasting was to the older generations (for whom the small screen was the centre of home entertainment). With the development of the independent internet channels and new broadcasting possibilities in particular, live video broadcasting has become much more democratic. It is available to literally anyone equipped with a… smartphone. Whether homemade or filmed using more professional means, tutorials, cooking sessions, workouts and so on have become a type of content that we consume nearly every day…

**Video streaming** usually takes place on a dedicated brand platform or a company’s most popular social media channels. The broadcaster’s aim is to deliver the content in real time, without delays or interruptions. In the vast majority of cases, the viewer does not need to install any additional applications, programmes or codecs to view the content. The professional video team broadcasting the programme will take care of all these elements (you will find how Rhapsody can help you throughout the process later in this article). 

There are many ways of using live streams and they are really only limited by the communication strategy and the nature of the brand. Among the most popular formats, the following are particularly noteworthy.

**Webinars**
The ability to interact with an audience in real time makes it an excellent tool for a brand to share expertise, answer key consumer questions (e.g. in Q&A or AMA sessions) or present its offering. The presence of a live audience can lead to new marketing ideas and consumer insights, ones which might otherwise not have come to light.

**E-learning**
**Live broadcasting** is a great tool for sharing knowledge and learning. When combined with additional internet features – such as uploading text information, audio files and photos or drawing in real time – learning becomes interactive and activates many of the viewer’s senses. With e-learning, the viewer gains access to educational opportunities that didn’t exist a few years ago. 

**Live streaming events, conferences and concerts**
Large-scale events spanning technology, fashion or culture can also be held online. The COVID-19 pandemic proved that most types of conference or event can be hosted in this way. Of course, the experience is not 100% equivalent to that of a live event. However, thanks to modern technology, brands are able to reach audiences located anywhere in the world, while saving time and money. Plus, they can also encourage consumers to get involved in the event.

**Live shopping experiences and product tutorials**
Video streaming is also well suited to online shopping. During a live event, the salesperson is able to demonstrate product features that cannot be described on a website or in traditional video content. It is also possible to incorporate additional competition-related activities, limited-edition products or additional discounts that are only available during the live event. As a result, the interaction with the viewer is much greater than during a regular online shopping experience.

![Live Video Streaming_Image 00.png](https://rhapsody.ams3.digitaloceanspaces.com/7bad64230ec49272fc30eb3a660c2275.png)

## The complexity of live streaming – from a brief to post-production
When organising a **live video session**, it is important to remember that it entails more than just the technicalities of the stream. The event itself is a key stage, but not the only one. You also need to think about planning the live event beforehand and carrying out marketing activities after the event. If you work on all of these three stages, you can optimise your reach, maximise your content and ensure your next event is a success. Finding the right production partner to take care of each of these stages is going to be key for success. Rhapsody is here to help: we handle the production of **live streams**, from brief to post-production.

### Step 1: preparing for live-streamed events
Just because an event is live does not mean that the organisers do not need a schedule and a thorough plan to help them achieve their objectives. On the contrary: with **live broadcasting**, one needs to meticulously plan all the components. 

In that respect, Rhapsody’s services span everything from concept development and schedule planning to production. 

**The concept brief**
When starting to work on a live event, **it’s a good idea to prepare** a brief that will provide a comprehensive description of the concept, the intended goals and how you plan on achieving them. Having a brief will also allow you to choose the best location and select the hosts who will appear in front of the camera. At this stage, it is worth finding a professional agency that will not only help with the casting, but will also advise you on the concept and suggest the best solutions.

**The event schedule**
It is crucial to plan the running order of an event. The plan will outline the key moments, possible interactions with the audience and the voice-over scripts for the presenters (if you’re going for a more improvised style, you’ll at least have to create a list of the topics that are to be discussed). At this stage, the help of a professional copywriter or screenwriter is indispensable.

**Graphic design**
From a creative point of view, you should also bear in mind the visual elements, such as the opening slides, tables, the key visuals of the event, social media posts promoting the event or any additional animations. It is crucial that the visuals are consistent with your company’s branding if you want to capture the attention of your audience and build strong brand associations. Without the help of a professional designer, it will be difficult to promote the event in the right way. 

**Video production**
Last but not least, you’ll need to consider all the **technical and production-related aspects**, such as choosing the right streaming technology, organising the equipment, booking the location, timetabling the entire shoot and collecting viewers’ email addresses. You might even need a ticketing system if you are considering holding a hybrid event. A professional production team will take care of all these elements and make sure that your live stream is a success.

![Live Video Streaming_Image-1.png](https://rhapsody.ams3.digitaloceanspaces.com/c0d0de257ee4657c939cc9483fb8c9a6.png)

### Step 2: the live video stream
Once everything is in place, it is time to focus on the main event: filming the live footage. You’ll need a professional team specialising in video production for the best results. They will transport the equipment and sort out the appropriate sound system, lighting and make-up, and also take care of direction, additional photographic content as well as filming and broadcasting the video. 

To this end, Rhapsody works with [CS Media](https://www.csmedia.co.uk/), a professional production house that offers a full range of video services and whose portfolio includes projects carried out for some of the world’s leading brands.

**The management of a live-streamed event**
On the day of the event, not only does the work take place in front of the camera but also behind it. A team of developers watches over the quality of the transmission, a social media manager can respond to consumer queries and, in the case of a hybrid event, a professional event team will look after the audience For best results, give one single agency the task of taking care of the event from A to Z.

### Step 3: the post-production of the video
Somewhat counter-intuitively, the activities related to the live stream do not end once the broadcast is over. The content can still be of great benefit to your brand and can be used for further promotional and marketing activities. With the right approach to the post-production process, you’ll be able to create short videos, posts, infographics or animations targeted at audiences who were not able to follow the **live event**.

**As well as repurposing content**, it is also important to look at the results and the number of views, while establishing which elements worked best and which parts would need to be tweaked if you are thinking of reaching an even larger audience in the future. 

## How to organise a live video stream with success
As we have mentioned, Rhapsody and its partner **CS Media** cater for a range of **live video streaming** services. This holistic approach means that the client can focus on what they do best: telling the story of the brand and interacting with their audience. A team of experts will handle the entire creative, marketing and production aspects.

As the event we produced for Lakeland demonstrates (a well-known chain of kitchenware stores in the UK), this synergistic relationship works and delivers the best results. 

**myLakeland Live – producing a live stream with an audience retention rate of 88%**
“_Working with Rhapsody and CS Media was such a great experience we are already planning our next project! The service and professionalism from the team throughout was first class and our minds were set at ease from the start. Thanks to the quality and attention to detail during the project, our first live stream event was a complete success for both Lakeland and our myLakeland club members._”  – Fran Wilkinson – Head of Loyalty and CRM, Lakeland

- Rhapsody was involved in the production of four live streaming events for Lakeland between March and October 2022.
- Each livestream ran for one hour and had a high retention rate: 88% of viewers watched the entire event.
- The livestream received glowing post-event feedback from both Lakeland and its customers. For 31% of participants it was their first time participating in an online event and 98% said they would attend future live events.
- Customers left positive comments such as: “It was fantastic. I thought it wouldn’t teach me anything new and that it would be full of product placement but it was a sheer delight”.
- The event scored an excellent Net Promoter Score of 52.
- We helped drive brand engagement and captivated the Lakeland audience with a memorable digital experience

You can find a [detailed case study of the Lakeland project](https://www.rhapsodymedia.com/our-work/lakeland) here.

Live video streaming services

### Why integrating prototyping into your product development process is a game changer

It can be challenging for products and services to be successful in a saturated market. Fierce competition and increasingly high consumer expectations mean that brands have to minimise the risks that are typically associated with a new product launch. To stay one step ahead of the competition, a brand must be sure that its product meets customers needs and it should also respond quickly to changing trends and any actions taken by its competitors. So, what’s the best approach?

### The Design Sprint process is an effective solution to overcome significant challenges

What is a Design Sprint? It is a working method that allows you to find answers to critical business questions in a short space of time. In five days, the team goes from an idea through to the creation and testing of a prototype in real market conditions. By applying the steps of a Design Sprint to a design process, it becomes possible to instantly assess whether a proposed solution is likely to succeed, especially in a highly competitive market. 

The Design Sprint process is worth using in the following situations: 

- You need a quick solution to a problem
- The challenge you face is extensive and complex
- Your team is stuck

Almost every company providing B2B or B2C services will, at some stage, face one or more of the challenges listed above. Whether you are working on a new product, you want to modify an existing product or you are facing an organisational challenge, the Design Sprint will therefore enable you to develop your concept further or help you to choose the optimal course of action.

### The benefits of using the Design Sprint
Do you have an excellent idea for a new product but you are unsure whether it is feasible and cost-effective? Design Sprints are invaluable in these kinds of situations. Here’s what you can gain from doing one:
- You will save money – after a Design Sprint, you move into the product development phase being almost 100% certain that it is going to be a profitable move. 
- You will save time – you spend only two days with [best marketing agency London](https://www.rhapsodymedia.com/) building a prototype product and testing its functionality in real market conditions. 
- You get to involve all team members in the project process.
Because the process focuses on usability and the final user, a Design Sprint has the advantage of being simple and efficient.

![casestudy-SmartLM-full-width-media-prototype.png](https://rhapsody.ams3.digitaloceanspaces.com/84b965d4a35edf56c55021f4bee3b72c.png)

### Boost creativity with Design Thinking, but act quickly and efficiently with a Design Sprint
The classic Design Sprint, which was developed by Google Venture in 2000, consists of five steps. Each step corresponds to one day of work, which means that you can go from an idea to testing a product prototype in only five days. Fast, right? This is one of the main ways in which a Design Sprint differs from the more widely known Design Thinking process, which has no defined timeframe or stages. The Design Sprint process, on the other hand, follows a particular methodology based on the question “How can one bring an idea to life in the most time- and cost-efficient way?”

The Design Sprint is based on teamwork: it is essential that each team member participates in full and that the process facilitator remains impartial. The joint efforts of those involved in the process almost always leads to spectacular results.

The five Design Sprint steps are: 
1. Understand 
2. Sketch 
3. Decide 
4. Prototype 
5. Test 

![casestudy-DCS-full-width-media-prototype.png](https://rhapsody.ams3.digitaloceanspaces.com/c843ef653d8b4f8e5ddd7111f09e7234.png)

### The Design Sprint takes you from an idea to prototype testing in just a few days
The success of the Design Sprint method relies largely on a set of specific rules. Following these rules allows you to go from an idea to a tested prototype in just a few days. These rules are:

- Getting started is more important than being right. Instead of meticulously planning every detail and strategising the best way forward, pick a way to get started.
- Rather than relying on creativity, think about execution. Focus on how the idea will perform in real market conditions.
- Minimise discussions! Structure your conversations and focus them on concrete objectives using the Design Sprint tools and tactics.
- Alignment. Solution. Validation. Align teams on the largest challenges of your project. Find a large amount of solutions. Create and test a prototype in just four days.

While there are rules to follow to complete the process in five days, the Design Sprint does also give you room to experiment and be flexible. You can simply tailor the Design Sprint to make the process as effective as possible for your team. At Rhapsody, we work with a proprietary method – Design Sprint 2.0 – that takes us from problem-solving ideas to the final product: a tested interactive prototype.

### The Design Sprint 2.0: get to know the Rhapsody way
The Design Sprint method is an integral part of our work philosophy. It is based around three pillars: strategy, project and development. We plan, design, test and select the best solutions so that the brands we work with can effectively achieve their business goals. 

Using the UX Design Sprint framework, [as a digital agency](https://www.rhapsodymedia.com/), we quickly and flexibly create user experience designs for digital products such as apps, websites, platforms and online shops. Our approach proves that this methodology can be successfully applied in situations where finding the best solution to a given problem in a short space of time is a priority.

We have developed an effective workflow based on the principles of the Sprint Design process. Our Design Sprint 2.0 method consists of four stages which correspond to four weeks of work that follow a strictly defined schedule. Weeks Two and Three, when we prototype and test a product or service, include activities that are typically part of a classic Design Sprint.

The Design Sprint steps we follow to achieve a set business goals
1. **The pre-flight workshop** – Research. In the first week, we develop a customer journey map, among other things. We set business goals, demographic targets and benchmarks with the client. We also analyse the problem we aim to solve.

2. **The Design Sprint** – Discover. We implement a workflow based on the principles of a classic Design Sprint in the second week.

3. **The Iteration Sprint** – Iterate. In Week Three, we remain in a sprint mode to refine the solutions that have been developed and to ensure that the chosen direction for product development is the best one.

4. **Development – Synthesise**. The final week is when our developers and graphic designers create an interactive, tested prototype and present product development plans to the client.

### The Design Sprint and Iteration Sprint aim: a thorough testing of the prototype
The two weeks dedicated to the Design Sprint and Iteration Sprint allow us to thoroughly test our ideas and safely move to the final stage, i.e. building an interactive prototype. At this stage, we already know that the product or service will be successful and that the client will not have to bear the costs of a product that does not meet the consumers’ needs.

Here is our workflow during the week dedicated to the Design Sprint: 

1. We define the challenges facing us, bearing in mind the client’s business goals. We also go over the problem we intend to solve during the week.

2. We discuss possible solutions that could lead us to the goal. We sketch out what we think are the best ideas.

3. We choose the best ideas out of the many that have been put forward. We then create a storyboard as a basis for the prototype.

4. We build a realistic prototype. At Rhapsody, these are usually virtual mock-ups created by our developers and graphic designers who take the user journey into consideration (a [UX Design](https://www.rhapsodymedia.com/design/user-experience-design-ux) Sprint).

5. We test the prototype in real market conditions.

We are still in sprint mode in our second week of the project. Our focus is on the following:
·   Evaluating the solutions developed and tested during the Design Sprint
·   Modifying these solutions to better meet the business objectives of the project 
·   Building a new product prototype
·   Testing the prototype under real market conditions

What do we gain from a fortnight’s worth of sprints? It gives us invaluable insight into whether an idea is likely to be a success and what business outcomes we can expect from it.

It’s easy to take the next steps if you have an interactive prototype, plus feedback from its users.

In the final week of Design Sprint 2.0, our developers and graphic designers build the interactive prototype of the product. Then, based on the results, we will provide recommendations on the steps to take for product development.

When you have a tangible version of your product and feedback from its users, deciding on the next steps becomes much easier. Many of our clients use a Design Sprint to map out the functionalities of their product before then going on to implement it with their engineering teams.

What sets Rhapsody apart from many other design agencies is that we can immediately continue on to the product development stage with our team of developers. In addition, our clients appreciate the fact that, by working with the Design Sprint method, we are flexible and constantly exchanging with them.

**This method allows you to try out different ideas in a short time and assess them in relation to real market conditions. Discover what Design Sprints are all about and how we apply them to achieve our clients’ marketing goals.**

Are you looking for a [Design Sprint agency](https://www.rhapsodymedia.com/design/design-sprints)? [Reach out to Rhapsody](https://www.rhapsodymedia.com/contact-us) and speak to us about our Design Sprints. 

Adam Pietrzyk