Logo

AWSM Bank

Development
UI/UX

Development of brand and UI/UX for AWSM Bank, a New York Fin-tech disruptor bank

Problem

Disruptor and challenger banks are fast eating away at the market share of institutional banks. Traditional banks now find themselves competing and playing catchup with new banking applications who possess the ability to roll our features faster and provide more superior financial management features within their application.

Solution

When briefed by the AWSM Bank team the one optimised action was to increase engagement. We achieved this by introducing easy navigation, menu bars and gestures to increase the engagement within the AWSM bank app. Alongside this, we had to minimize the number of processes to any key action. No one wants to see screens of information or pages and pages of terms and conditions. So attention was paid to portraying what is necessary to a customer after creating an account.

Result

An app that builds generational wealth and better money management across all generations of a family. The end result of the AWSM Bank project was a unique app in the space that gave parents and teens the ability to educate, make payments, reward good money habits and realise the benefits of saving and investing.

alt text

In-app Rewards

Cleverly laying out a sophisticated rewards structure led to higher engagement across all age brackets. With AWSM an advanced rewards programme for educational courses was built into the application. This created an incentive element within the platform; when incentive meets education it’s a powerful combination.

alt text

Fintech Gamification

AWSM bank utilizes a lot of gamification throughout the app to drive people back to using the app. This improves acquisition growth and increases customer retention. Some of the elements of gamification include bonuses badges and rewards for completing chores and finishing courses. Key metrics and KPI’s on spending and saving habits were included with a progress indicator on the journey within the app.

alt text

2.7m

Views on promo video

85%

Retention rate

800k

Impressions in week one

500

500 Startups Cohort

See more like this...

Share this post

Let's start the conversation...

Name*
Email*
Phone
Company
Your message:
Here at Rhapsody we take your privacy seriously and will only use your personal data to administer your account and to provide the information you have requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

Please keep me updated about all other relevant Rhapsody news, offers, and insights.

I consent to allow Rhapsody to store and process the personal information submitted above to provide you with the content requested. Read more about privacy policy.

Never share sensitive information (credit card numbers, social security numbers, passwords) through this form. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Strategy
Design
Production
Development
Technology
logo_light
Award
LinkedInFacebookTwitterInstagram

Privacy Policy

Cookie Policy

Terms & Conditions

Copyright ©2023 Rhapsody Ltd. All rights reserved.