Amazon’s Operations division was looking for an agency that would take its campaigns to a new level. Enter Rhapsody. The multinational tech company tasked us with creating communication and marketing assets designed to recruit talent. Our mission was to produce an engaging and aspirational creative concept that would raise awareness, drive applications and generate a diverse talent pool.

We successfully delivered a campaign targeting talent for four separate roles: interns, pathways, graduates and apprenticeships. By using illustration to convey relatable scenarios, we were able to clearly communicate the roles available to candidates. Because the target markets for this campaign were Germany, Spain, CEE, the UK, France, Italy and Luxembourg, we translated the accompanying copy into eight languages.

Problem

Solution

Result

2-casestudy-amazon-full width media.png

3-casestudy-amazon-3 up media.png

Amazon WW Ops TA Marketing

5-casestudy-amazon-full width media.png

Based on the success of this first project, Amazon then asked Rhapsody to create a paid campaign for Amazon’s apprenticeship recruitment program. Once again, the goal was to find and attract the right candidates by building awareness and driving engagement. Our solution? A creative framework that resonated with audiences across all target markets. We produced the messaging and visuals for social media ads and display ads promoting apprenticeships in the fields of Reliability Maintenance Engineering and IT. 

6-casestudy-amazon-2col media.png

As part of its ongoing work with Amazon, Rhapsody has created a set of brand guidelines for all written and visual deliverables of the multinational’s apprenticeship program. Covering brochures, flyers and more, its purpose is to serve as a framework for future campaigns and creative projects. Not only will it mean that marketing and communication materials remain consistent, but it will also help save time. By putting together a style guide, we have given our client a simple, effective tool that can be used time and time again.

The number of languages we delivered in the campaign

7-Amazon_Banners_Route 2.mp4

amazon-ops-bg-hero.png

Devising multi-market campaigns that use the power of illustration to raise awareness and engage