<br><br>
Do overflowing photo editing queues and missed deadlines sound all too familiar?

With the growing demand for e-commerce and social media content, businesses are struggling to keep up with the creation of high-quality product imagery.

Studies by McKinsey & Company suggest businesses can achieve **cost savings of 10-30%** by outsourcing certain functions such as photo editing services. 

**We know you can save even more.**

In this article, we'll explore how outsourcing [pre-press and retouching](https://www.rhapsodymedia.com/production/pre-press-and-retouching) with Rhapsody can alleviate your pain points, unlocking a new level of efficiency and growth for your business.

![53% of businesses outsource photo editing](https://rhapsody.ams3.digitaloceanspaces.com/b1195205f3448f58a105524a43f3ec0d.png)
_53% of businesses outsource photo editing. [source: Clutch]_ 

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lzjlf182" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## The True Cost of In-House Photo Editing

Let's delve deeper and explore the true cost of maintaining an in-house professional photo retouching team.

**Salary:** According to Indeed, the average annual salary for a photo editor in the UK is around **£32,000**, and around **$52,000** in the US. This translates to roughly £2,667 or $4,333 per month, depending on the location.

**Software:** Professional editing software like Adobe Photoshop can cost around £15-25 (or $20-30) per month per licence.

**Training:** Ongoing training for your in-house team can cost anywhere from £400 to £1,600 (or $500 to $2,000) per year depending on the course.

**Equipment:** High-performance computers suitable for photo editing in the UK range from **£1,200 to £3,200** and require upgrades every few years. Prices are similar in the US.

![outsource photo editing services ](https://rhapsody.ams3.digitaloceanspaces.com/75308b598f98783477a003b39f48c67e.png)

>👉 [Contact us for a personalised plan](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing)

While salaries are a significant expense that comes with **in-house photo editing**, several other hidden expenses can quickly add up and erode your profit margins. 

Here's a breakdown of the key **hidden costs** to consider if you don't outsource photo editing services:

**Time Investment:** Managing an in-house photo editing team takes time and diverts resources away from core marketing or e-commerce activities.

**Payroll Taxes:** Employer payroll taxes are an additional cost on top of base salaries.

**Industry Conferences:** Sending editors to industry conferences can be valuable, but adds to the overall training budget.

**Editing Tools:** Additional equipment like graphics tablets and colour calibration tools add to the hardware costs.

**Lost-Opportunity Costs:** When your team is bogged down with photo editing, it limits their ability to take on other creative projects that could drive growth for your business.

## Thinking About Cutting Costs in Your E-Commerce Division? You Can Save up to 20% on Retouching

Rhapsody can help you **recover ROI** on maintenance costs and slash in-house retouching costs by an average of **10-20%**. 

**Here's why it makes sense:** 
```
you can free up your team, scale faster, and unlock predictable budgeting.
```

To calculate your savings, simply input company-specific data:
- Average time per image
- Number of current full-time employees
- Maximum and minimum images processed per month
- Peak activity months

![photo editing services uk ](https://rhapsody.ams3.digitaloceanspaces.com/378aa53a591182c90a6147cc7ed05db7.png)

>👉 [Contact us for a personalised plan](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing)

## Beyond Cost Savings: The Untapped Advantages of Photo Editing Services

While cost savings are a compelling reason to consider outsourcing photo editing, the true benefits extend far beyond the financial aspects. 

Here's a deeper look at the additional advantages that will empower your business:

**Quality & Consistency:** At Rhapsody, we employ highly skilled editors with diverse expertise. This ensures consistently high-quality results that elevate your brand image across all your visual content. We also provide clients with ecommerce photo editing services in UK. 

**Reduced Management Overhead:** Managing an in-house photo editing team requires time and resources. Outsourcing with Rhapsody eliminates the need for recruitment, training, and day-to-day supervision.

**Scalability and Flexibility:**  Outsourcing photo editing with Rhapsody allows you to seamlessly scale your editing capacity up or down based on seasonal fluctuations or project demands. You will no longer face overstaffing during peak periods or underutilised teams during slower times when you outsource photo editing services. 

![photo editing services uk ](https://rhapsody.ams3.digitaloceanspaces.com/bf9aa6ca6eff56673fd309323ab21945.png)
_93% of online shoppers consider high-quality product images to be a crucial factor influencing their buying decisions. [source: Key Medium]_

## Case Study: How N Brown Group Streamlined Its Workflow and Reduced Costs by Over 35% with Outsourced Photo Editing

Limited by a fixed team size, outdated workflows, and a lack of scalability, the N Brown Group struggled to keep pace with the dynamic demands of the digital retail industry. 

It needed a solution that could:
- Update outdated workloads
- Optimise cost
- Improve speed to market

![outsource photo editing services ](https://rhapsody.ams3.digitaloceanspaces.com/3d0ba3ef416e4fb5692d71926a3755c0.png)

**The Results: Measurable Improvements and a Long-Term Partnership**

The impact of outsourcing photo editing to Rhapsody is clear. With our professional photo editing services UK we managed to: 

**Reduced Speed to Market and Costs by over 35%:** The N Brown Group achieved a significant reduction (over 35%) in **both speed to market and overall costs.**

**Increased Efficiency:** Streamlined processes have led to a more efficient workflow.

**Enhanced Brand Consistency:** A dedicated team ensures consistent high-quality editing, elevating N Brown's brand image across all its channels. 

![professional photo editing services uk](https://rhapsody.ams3.digitaloceanspaces.com/f5f422eeb09d67ec2fa50a0e39c0babc.png)


>👉 See full case study [here](https://www.rhapsodymedia.com/our-work/n-brown?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing) 

## Are you unsure as to how much retouching is costing your business?

The true cost savings of photo retouching services might surprise you.

But don't just take our word for it. 

See the potential cost savings for your business with our free ROI Calculator. [Contact us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=outsourcing-photo-editing) to calculate your savings. 


How Outsourcing Photo Editing Could Save You More Than You Think (With a Free ROI Calculator)

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This week’s Quick Cuts takes you on a whirlwind tour of the latest marketing moves and [tech](https://www.rhapsodymedia.com/technology) updates you can't afford to miss. From B2B marketers going all-in on video to Instagram doubling down on carousel content, we’ve got the insights to help you stay sharp. We’re also decoding Google’s latest shake-ups—from algorithm tweaks to the end of Smart Campaigns—and how you can turn these changes into opportunities. Let’s cut through the noise and get straight to the strategies that will keep you on top in the marketing landscape.

<br><br>
## Cut 1/5: B2B Marketers Shifting Focus to Video Content:
_Source: ignitevisibility.com_

![Video content b2b](https://images.unsplash.com/photo-1599240211563-17590b1af857?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3DD)
_Photo: Unsplash_

🚀 A recent report indicates that 46% of B2B marketers are planning to increase their social media content, particularly through [video](https://www.rhapsodymedia.com/production/video-production). This shift underscores the growing recognition of video as a vital tool for engaging audiences, enhancing [brand awareness](https://www.rhapsodymedia.com/strategy/branding), and nurturing leads. Marketers are expanding their video distribution strategies across various platforms, including social media and dedicated video hosting sites, to maximize reach and impact.

**Action items for You:**

- **Prioritize Video in Content Strategy:** Elevate your brand’s visibility by integrating video as a core component of your social media strategy, leveraging its power to engage and convert.
- **Diversify Video Distribution:** Expand your video reach by utilizing multiple platforms like LinkedIn, YouTube, and industry-specific hosting sites to target different audience segments.
- **Invest in Quality Video Production:** Ensure that your videos are not just frequent but also of high quality, as this directly influences audience retention and brand perception.
- **Use Video to Nurture Leads:** Incorporate video in your lead nurturing process, from explainer videos to case studies, to guide prospects through the buyer journey.
- **Analyze Video Performance:** Continuously monitor and analyze video performance metrics to optimize content and maximize ROI.


<br><br>
## Cut 2/5: Google's August 2024 Core Update:
_Source: ignitevisibility.com_

![SEO update analytics](https://images.unsplash.com/photo-1686061594225-3e92c0cd51b0?q=80&w=2942&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀  Google has initiated its August 2024 Core Update, which is causing significant fluctuations in website rankings across multiple industries. Early indications suggest that some lower-ranking sites are improving, while previously high-ranking sites may experience declines. This update emphasizes the importance of [high-quality, user-centered content](https://www.rhapsodymedia.com/production), prompting marketers to reassess their strategies to maintain visibility and traffic

**Action items for You:**

- **Audit and Update Content:** Conduct a thorough content audit to identify and improve underperforming pages, ensuring alignment with Google's quality standards.
- **Focus on User-Centered Content:** Prioritize the creation of user-centered, high-quality content that answers your audience's needs and queries.
- **Monitor Ranking Changes:** Keep a close eye on your site’s ranking fluctuations post-update to quickly adapt your SEO strategy.
- **Enhance Technical SEO:** Strengthen your website’s technical SEO, ensuring fast load times, mobile responsiveness, and proper indexing to maintain ranking.
- **Engage in Continuous Learning:** Stay updated with Google’s algorithm changes to proactively adjust your content strategy and retain search visibility.

<br><br>
## Cut 3/5: Google Phasing Out Smart Campaigns:
_Source: ignitevisibility.com_

![Google Ads](https://images.unsplash.com/photo-1662947203459-64edab687c3d?q=80&w=3028&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 In a major shift, Google announced it will phase out Smart Campaigns in favor of its newer Performance Max platform. This transition aims to leverage AI for optimizing ad performance across all Google inventory, including Search, Display, and YouTube. Advertisers, particularly small and medium-sized businesses, will need to adapt to this AI-driven approach, which promises improved campaign management but requires familiarity with new tools

**Action items for You:**

- **Transition to Performance Max:** Begin transitioning your ad campaigns to Google’s Performance Max platform to stay ahead of the curve.
- **Leverage AI Optimization:** Utilize AI-driven insights from Performance Max to enhance ad targeting and performance across Google’s vast inventory.
- **Educate Your Team:** Ensure your marketing team is trained on the new tools and features within Performance Max for a seamless transition.
- **Monitor Campaign Performance:** Closely track the performance of campaigns on Performance Max to understand its impact and optimize accordingly.
- **Adapt Budget Allocations:** Reassess your ad spend to align with the new capabilities of Performance Max, ensuring efficient use of your marketing budget.
<br><br>

## Cut 4/5: Growth of In-Feed Shopping:
_Source: multiple_

![Shocial shopping, in-feed shopping](https://images.unsplash.com/photo-1524508762098-fd966ffb6ef9?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Social media](https://www.rhapsodymedia.com/our-work/huawei) platforms are enhancing their shopping features, allowing users to purchase products directly through in-feed posts. This trend is particularly beneficial for e-commerce brands, as it streamlines the shopping experience and drives conversions directly from social media content.

**Action items for You:**

- **Integrate In-Feed Shopping into Social Strategy:** Begin incorporating shoppable posts on platforms like Instagram and Facebook to reduce the steps between discovery and purchase, making it easier for users to buy directly. Use Instagram Shopping and Facebook Shops to tag products in your posts and stories.
- **Leverage High-Quality Visual Content:** Invest in high-quality, visually appealing content that showcases your products in real-life scenarios to entice users to purchase directly from the feed. Use tools like Canva or Adobe Spark to create eye-catching visuals, or collaborate with influencers who excel in lifestyle content.
- **Optimize Product Tags and Descriptions:** Ensure product tags and descriptions are clear, engaging, and optimized for search within social platforms to make your products easily discoverable. Utilize Later or Hootsuite for planning and optimizing your in-feed posts with the right tags and descriptions.
- **Monitor and Analyze Shopping Insights:** Regularly track the performance of your shoppable posts to understand what resonates with your audience and optimize your strategy accordingly. Use platform-specific analytics (e.g., Instagram Insights, Facebook Analytics) to monitor engagement and conversion rates of your shoppable content.
- **Test and Iterate on Shopping Features:** Experiment with different formats (e.g., carousels, videos, stories) and shopping features to see what drives the most engagement and sales. Try Instagram Reels with product tags or Facebook Live Shopping to create interactive, real-time shopping experiences that encourage immediate purchases.
<br><br>

## Cut 5/5:  Instagram Expands Carousel Feature:
_Source: Meta_

![Instagram ads](https://images.unsplash.com/photo-1595039838779-f3780873afdd?q=80&w=2940&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Instagram](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) has increased the maximum number of frames allowed in carousel posts from 10 to 20. This update offers brands greater flexibility in content creation, enabling them to deliver more comprehensive [storytelling](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world) and engaging campaigns within a single post. This change could significantly enhance audience interaction and [effectiveness](https://www.rhapsodymedia.com/strategy/marketing) of marketing efforts on the platform.

**Action items for You:**

- **Expand Content in Carousel Posts:** Take advantage of the increased frame limit to create more detailed and engaging carousel posts that tell a comprehensive story.
- **Enhance Storytelling:** Use the additional frames to build richer narratives or showcase multiple aspects of a product or campaign in a single post.
- **Increase Engagement with Interactive Content:** Incorporate interactive elements such as polls, quizzes, or user-generated content within your carousel to boost engagement.
- **Test Different Formats:** Experiment with various content formats in the extended carousel, such as tutorials, step-by-step guides, or before-and-after showcases.
- **Track Carousel Performance:** Monitor the performance of carousel posts to understand how the expanded format impacts user engagement and adjust your strategy accordingly.


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
<br>
<script type="text/javascript" src="https://widget.clutch.co/static/js/widget.js"></script> <div class="clutch-widget" data-url="https://widget.clutch.co" data-widget-type="12" data-height="375" data-nofollow="true" data-expandifr="true" data-scale="100" data-scale="100" data-primary-color="#ff5722" data-secondary-color="#ff5722" data-reviews="275089,269719,269178,269073,269069,268764,268750,268743,268741,268534,266080,268813" data-clutchcompany-id="1277609"></div>
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Head of Marketing Operations & Strategy

Bobbie Smith

Rhapsody's Quick Cuts #10: Google’s Algorithm Bombshell and Why Video is the New King in B2B

Buckle up, marketers! This edition of Quick Cuts is your express ticket to the future of [brand building](https://www.rhapsodymedia.com/strategy/branding). We're diving headfirst into the [trends](https://www.rhapsodymedia.com/blog/rhapsody-s-quick-cuts-4-display-ads-ai-scepticism-top-marketing-trends-2024) that are reshaping the marketing landscape – from the ethical dilemmas of AI to the unwavering power of purpose. Get ready to rethink, restrategise, and reignite your brand's connection with the ever-evolving consumer.

<br><br>
## Cut 1/5: The Evolving Role of Brand Purpose in Marketing
_Source: MarketingProfs_

![Rhapsody's Quick Cuts #9](https://images.unsplash.com/photo-1455849318743-b2233052fcff?q=80&w=3269&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 Brand purpose has become a central theme in marketing as consumers increasingly seek [authenticity](https://www.rhapsodymedia.com/blog/be-real-or-be-gone) and social responsibility from brands. Companies are re-evaluating their missions to resonate with customer values. This shift is not just about profit but about creating lasting connections with consumers who prioritize ethics and sustainability. Brands that successfully align their messaging with genuine purpose can enhance [loyalty](https://www.rhapsodymedia.com/strategy/creative) and drive [engagement](https://www.rhapsodymedia.com/our-work/semrush).

**Key takeaways:**
- Brand purpose enhances customer loyalty and engagement.
- Authenticity in messaging is crucial for modern consumers.
- Companies need to align their missions with societal values.
- Purpose-driven brands can differentiate themselves in crowded markets.
- Successful implementation requires genuine commitment, not just marketing tactics.

**Action items for You:**

- **Align Product Innovations with Purpose:** Integrate your brand's purpose into product development. [Launch new products or services](https://www.rhapsodymedia.com/blog/Pre-launch-marketing-strategy-saas) that directly address societal challenges, demonstrating your commitment beyond messaging and fostering [deeper consumer connections](https://www.rhapsodymedia.com/strategy/creative).
- **Measure Impact, Not Just Engagement:** Develop metrics that track the social or environmental impact of your brand purpose initiatives. Use these insights to enhance campaigns and authentically communicate your brand's contributions to societal goals.
- **Storytelling with Purpose:** Craft [compelling narratives](https://www.rhapsodymedia.com/production/copywriting) around real-life stories of how your brand purpose has positively impacted individuals or communities. Use these stories to create content that resonates emotionally, reinforcing brand loyalty.
- **Collaborate for Greater Good:** Partner with non-profits, NGOs, or other brands that share your purpose. Co-create campaigns or initiatives that amplify your impact, enhancing your brand's credibility and reach in the process.
- **Purpose-Driven Customer Engagement:** Build loyalty programs or exclusive customer communities around your brand purpose. Reward customers for their contributions to your shared mission, turning them into passionate advocates.


<br><br>
## Cut 2/5: Navigating the New Landscape of Digital Advertising
_Source: AdWeek_

![Rhapsody's Quick Cuts #9](https://plus.unsplash.com/premium_photo-1676618539992-21c7d3b6df0f?q=80&w=3264&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀  Digital advertising is undergoing significant changes due to evolving consumer privacy laws and platform regulations. Marketers must adapt their strategies to maintain effectiveness while respecting user privacy. Transparency and trust in advertising, as well as the use of proprietary data in targeted campaigns, are extremely important. Brands that prioritise ethical advertising practices are likely to strengthen relationships with their audiences.

**Key takeaways:**
- Consumer privacy laws are reshaping digital advertising strategies.
- Transparency and trust are essential for effective marketing.
- First-party data is becoming increasingly valuable for targeting.
- Ethical advertising practices can enhance brand reputation.
- Marketers need to stay informed about regulatory changes.

**Action items for You:**

- **Innovate with Privacy-Centric Ad Experiences:** Develop creative ad formats that prioritise user privacy. Explore [non-intrusive, value-added content](https://www.rhapsodymedia.com/blog/the-power-of-content-repurposing) like interactive quizzes or educational tools that engage users while respecting their data preferences.
- **Turn Transparency into a Competitive Advantage:** Make transparency a cornerstone of your [advertising strategy.](https://www.rhapsodymedia.com/strategy/marketing) Clearly communicate how you handle user data, and offer users control over their ad experiences. Use this as a differentiator to build trust and brand preference.
- **Leverage Ethical Data Partnerships:** Form strategic alliances with ethical data providers to access high-quality first-party data. Use this data to create hyper-targeted campaigns that respect user privacy while driving better conversion rates.
- **Create a Brand Data Pledge:** Publicly commit to ethical data practices through a "brand data pledge." Promote this pledge across your marketing channels, reassuring customers of your commitment to their privacy and using it as a brand loyalty driver.
- **Experiment with Contextual Targeting:** As third-party cookies phase out, focus on contextual targeting that aligns your ads with relevant content rather than personal data. This approach respects privacy while maintaining relevance and engagement.

<br><br>
## Cut 3/5: AI for Brand Marketing Success (Again)
_Source: HubSpot Blog_

![Rhapsody's Quick Cuts #9](https://plus.unsplash.com/premium_photo-1700482758020-6332a298ad09?q=80&w=3348&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 [Artificial intelligence (AI) ](https://www.rhapsodymedia.com/blog/rqc-new-platforms-ai-innovations-iconic-brand-strategies)is transforming brand marketing by enabling personalised customer experiences and data-driven decision-making. Let's highlight various AI tools that can enhance content creation, customer service, and analytics. Brands that effectively [integrate AI](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide) into their marketing strategies can improve efficiency and gain deeper insights into consumer behavior, ultimately driving better engagement and conversions.

**Key takeaways:**
- AI tools can personalise customer experiences significantly.
- Data-driven decision-making enhances marketing effectiveness.
- AI improves efficiency in content creation and customer service.
- Brands can gain deeper insights into consumer behavior through AI.
- Integration of AI is crucial for staying competitive in marketing.

**Action items for You:**

- **Humanise AI-Powered Interactions:** Use AI to create personalized, yet human-feeling, customer interactions. Train AI tools to reflect your brand voice and values, ensuring they enhance rather than replace the human touch.
- **AI-Driven Creative Insights:** Implement AI tools to analyse creative performance across campaigns. Use these insights to continuously refine your messaging, design, and content strategies based on real-time consumer behavior.
- **Automate for Agility:** Utilise AI to automate routine marketing tasks like A/B testing, customer segmentation, and content distribution. Free up your team to focus on strategic, creative work that AI cannot replicate.
- **Personalised AI Content Journeys:** Create AI-driven customer journeys that adapt in real-time based on user interactions. Tailor content, offers, and communications dynamically to increase relevance and engagement at each touchpoint.
- **AI-Ethics as a Marketing Message:** Promote your brand’s ethical use of AI. Highlight how your AI practices respect privacy, enhance [customer experiences](https://www.rhapsodymedia.com/design/user-experience-design-ux), and avoid bias, positioning your brand as a responsible tech adopter.
<br><br>

## Cut 4/5: The Importance of Brand Storytelling in 2025
_Source: Forbes Marketing_

![Rhapsody's Quick Cuts #9](https://images.unsplash.com/photo-1567598110120-04e7c2390863?q=80&w=3270&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 As consumer attention spans shorten, [effective brand storytelling](https://www.rhapsodymedia.com/strategy/branding) has become vital for capturing interest and fostering [emotional connections](https://www.rhapsodymedia.com/blog/bias-in-design-thinking-and-ai). Develop techniques to create compelling narratives that resonate with your target audience. Brands that master storytelling can differentiate themselves and create memorable experiences, leading to increased brand loyalty and advocacy.

**Key takeaways:**
- Compelling storytelling captures consumer interest and attention.
- Emotional connections through narratives enhance brand loyalty.
- Differentiation in a crowded market is achieved through unique stories.
- Techniques for effective storytelling are essential for marketers.
- Memorable experiences can drive customer advocacy.

**Action items for You:**

- **Interactive Storytelling Experiences:** Develop interactive storytelling formats, such as [immersive videos](https://www.rhapsodymedia.com/blog/vr-stadium-experiences-deep-dive-into-vr-stadium-tours) or [gamified narratives](https://www.rhapsodymedia.com/blog/rqc-6-brands-revolutionising-marketing-olympics-pop-culture-gamification), that allow consumers to participate in the brand story. This approach can increase engagement and create memorable experiences.
- **Micro-Story Campaigns:** Break down your brand story into micro-stories tailored to specific audience segments. Use these short, impactful [narratives](https://www.rhapsodymedia.com/blog/the-art-of-product-storytelling-in-a-digital-world) across different platforms to build a cohesive yet diverse brand narrative.
- **User-Generated Storytelling:** Encourage your customers to share their stories related to your brand on social media. Feature the most compelling ones in your campaigns, turning authentic customer experiences into powerful brand endorsements.
- **Data-Driven Narrative Optimization:** Use data analytics to identify which elements of your stories resonate most with audiences. Continuously refine your storytelling approach based on this feedback to increase relevance and emotional impact.
- **Storytelling as a Service:** Offer your storytelling expertise to partners or clients as a service. Help them craft their brand narratives in a way that aligns with your values, creating symbiotic relationships and additional revenue streams.
<br><br>

## Cut 5/5: The Latest Trends Shaping Brand Marketing
_Source: Marketing Dive_

![Rhapsody's Quick Cuts #9](https://images.unsplash.com/photo-1657310216811-fa2fb45372e1?q=80&w=3270&auto=format&fit=crop&ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D)
_Photo: Unsplash_

🚀 The marketing landscape is rapidly evolving, with several key trends emerging for 2025. These include a focus on [sustainability](https://www.rhapsodymedia.com/our-work/burger-king), the rise of experiential marketing, and the integration of technology in brand interactions. Marketers must be agile and innovative to adapt to these trends, ensuring their strategies align with changing consumer expectations and behaviors.

**Key takeaways:**
- Sustainability is becoming a core focus for [brand marketing.](https://www.rhapsodymedia.com/strategy/marketing)
- Experiential marketing is on the rise, enhancing customer engagement.
- Technology integration is crucial for modern brand interactions.
- Marketers need to be agile and innovative in their [strategies.](https://www.rhapsodymedia.com/strategy)
- Understanding consumer expectations is key to successful branding.

**Action items for You:**

- **Sustainability as a Core Business Strategy:** Go beyond marketing sustainability—embed it into your business model. Launch initiatives that not only reduce your environmental footprint but also actively contribute to sustainability, setting new industry standards.
- **Hybrid Experiential Campaigns:** Combine digital and physical experiences to create hybrid campaigns that engage customers across multiple touchpoints. This approach can elevate traditional experiential marketing with the scale and precision of digital channels.
- **Tech-Enabled Brand Loyalty Programs:** Develop loyalty programs that leverage emerging technologies like blockchain for transparency, AI for personalization, and gamification for engagement. Use these programs to build deeper, longer-lasting customer relationships.
- **Agile Campaign Planning:** Shift from long-term campaign planning to an agile model where you can rapidly respond to market changes and trends. This flexibility will allow you to capitalize on emerging opportunities and consumer behaviors more effectively.
- **Predictive Consumer Insights:** Invest in predictive analytics tools to anticipate consumer trends and behaviors. Use these insights to stay ahead of the curve, tailoring your marketing strategies to meet evolving [consumer expectations before your competitors.](https://www.rhapsodymedia.com/our-work/moke)


<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #9: The Future of Brand Marketing - 5 Essential Strategies for Success

<br><br>
With over 2.14 billion online shoppers worldwide and e-commerce sales expected to surpass $6 trillion by 2024, businesses are relentlessly trying to capture consumer attention. Traditional digital marketing strategies, such as SEO and PPC advertising, have become the cornerstone of many [e-commerce sites](https://www.rhapsodymedia.com/blog/how-much-does-e-commerce-website-cost-2024). 

However, with so many businesses using SEO and PPC, these methods are becoming less effective. As a result, **companies need to look beyond traditional approaches** to stand out and grow.

In this article, you'll discover six unconventional yet effective **e-commerce digital marketing strategies** to break through the noise and achieve sustainable growth.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=m06o6qsl" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## 1. Delving Deeper: Using Psychographics for Targeted E-commerce Marketing

In digital marketing for e-commerce, personalisation has traditionally been based on demographic data: age, gender, location, and income. While this information provides a foundational understanding of target audiences, **it fails to capture the full spectrum** of consumer behaviour. 

**💡 Picture this:**
```
By incorporating psychographics, businesses can create hyper-personalised experiences that resonate on a more profound level, ultimately driving engagement and conversions.
```
### The Power of Psychographics in Digital Marketing (With Examples)

Psychographics extend beyond the surface level to reveal the underlying psychological factors influencing consumer behaviour:

**🫶 Values:** Core beliefs or standards that guide an individual's behaviour and decision-making. 

**For example:** A person who values sustainability may prefer eco-friendly products and companies that practise ethical sourcing.

**👋 Desires:** The wants or wishes that motivate individuals to seek specific products, experiences, or outcomes.

**For example:** Someone with a desire for adventure might be drawn to travel experiences and outdoor activities.

By tapping into these dimensions, you can develop a more nuanced and effective **digital marketing strategy for e-commerce**, leading to more meaningful interactions and loyalty.

**💡 Q&A with our Expert**

_[Ramesh](https://www.linkedin.com/in/patelrb/), with your extensive experience in e-commerce, what are some of the most underutilised marketing strategies that businesses often overlook?_

![ecommerce-digital-marketing-strategy-insights](https://rhapsody.ams3.digitaloceanspaces.com/cbad88507bf3a03ae0628f8fef6ff60a.png)

### How To Use Psychographics in an E-commerce Digital Marketing Strategy?

To effectively integrate psychographics into your digital marketing strategy for e-commerce, you could:

**Use surveys and questionnaires**: Use detailed surveys to gather information about customers' values, motivations, and interests.

**Create psychographic profiles**: Develop detailed profiles that combine demographic and psychographic data for more precise targeting.

**Use segmentation based on psychographics**: Group customers into segments such as "health-conscious buyers," "eco-friendly shoppers," or "technology enthusiasts."

If you're unsure where to start with psychographics, we can help you develop a comprehensive strategy. [Contact us](https://www.rhapsodymedia.com/contact-us?utm_source=organic&utm_medium=blog&utm_campaign=ecommerce-digital-marketing-strategy-best-tactics) for a non-binding consultation.

## 2. The Untapped Potential of Voice Search: Optimise for How People Speak

As digital assistants like Amazon Alexa, Google Assistant, and Apple's Siri become more integrated into daily life, voice search is rapidly gaining traction. This shift is transforming how consumers search for products and information online, making it imperative for e-commerce businesses to adapt their digital marketing strategies accordingly. 

![Globally, 30% of internet users between the ages of 16 and 64 utilise voice assistants on a weekly basis](https://rhapsody.ams3.digitaloceanspaces.com/1b0e0c7fb623a3da8727f51490a3517e.png)
_Globally, 30% of internet users between the ages of 16 and 64 utilise voice assistants on a weekly basis (source: DataReportal)._

In the US alone, 98 million people use a smart speaker in their household in 2024 (Edison Research). This trend shows the growing importance of voice search in the realm of e-commerce digital marketing strategies.

### Optimising for Natural Language Queries

Voice search queries differ significantly from traditional text searches. They are typically longer and more conversational, reflecting how people naturally speak. 

```
For instance, instead of typing "best budget smartphone 2024," a user might ask, "What is the best budget smartphone for 2024?". 
```

**Use long-tail keywords**: Long-tail keywords are more specific and typically longer than traditional keywords. They capture the essence of conversational search queries. 

**Incorporate natural language**: Write content in a natural, conversational tone. This approach not only improves voice search optimisation but also enhances readability and user engagement. Product descriptions, FAQs, and blog posts should reflect how people naturally ask questions and seek information.

**Create FAQ pages**: Frequently Asked Questions (FAQ) pages are particularly effective for voice search optimisation. These pages should address common queries using natural language. For example, "How do I set up a smart home system?" or "What are the top features of the latest iPhone?"

**Leverage structured data**: Implementing structured data (schema markup) helps search engines understand and index content more effectively. This can improve the chances of appearing in voice search results and featured snippets, which are often the source of answers provided by digital assistants.

As voice search continues to grow, businesses that adapt to this trend will be well-positioned to capture the attention and loyalty of modern consumers, making it **one of the best digital marketing strategies for e-commerce** in today's market.

## 3. The Rise of Micro-Influencers: Authenticity Reigns Supreme

Micro-influencers have emerged as a powerful force. Unlike macro-influencers with massive followings, micro-influencers have smaller, niche audiences that they engage with on a deeper level. 

These influencers typically have between 1,000 to 10,000 followers, but their engagement rates often surpass those of larger influencers. Their content resonates more authentically with their audience, creating a trusted connection that e-commerce brands can leverage.

Markerly found that micro-influencers have up to **60% higher engagement rates** compared to macro-influencers. These statistics underscore the potential of micro-influencers in driving meaningful interactions and influencing purchasing decisions.

**💡 Picture this:**
```
82% of consumers are highly likely to follow a recommendation made by a micro-influencer (source: Experticity)
```

## 4. Embrace Conversational Marketing: Power Up Your Customer Service

By leveraging tools such as live chat, chatbots, and messaging apps, businesses can engage with customers in real-time to provide immediate assistance and foster stronger relationships. This shift towards conversational marketing reflects a broader trend where consumers expect instant, personalised interactions with brands.

### Proactive Customer Service 

One of the key benefits of conversational marketing is the ability to provide proactive customer service. By addressing customer concerns and guiding buying decisions in real-time, you can significantly improve customer satisfaction and loyalty. Proactive customer service means anticipating your customers’ needs and reaching out to offer assistance before they even ask for it. This approach can drastically reduce cart abandonment rates and increase sales.

For instance, chatbots can handle frequently asked questions, provide product recommendations based on the customer’s browsing history, and assist with the checkout process. This not only speeds up response times but also ensures that customers receive consistent, accurate information. 

**💡 Q&A with our Expert**

_[Ramesh](https://www.linkedin.com/in/patelrb/), what advice would you give to e-commerce businesses looking to break through the noise and achieve success in today's competitive market?_

![ecommerce-digital-marketing-strategy-insights](https://rhapsody.ams3.digitaloceanspaces.com/a220a8bf04e49b632463ea4d66edc021.png)


## 5. Visual Storytelling: Captivate Your Audience With User-Generated Content (UGC)

Consumers are increasingly sceptical of traditional advertising. They seek authenticity and genuine experiences from the brands they support. UGC, which showcases real customers using and loving products, provides this authenticity. 

![90% of shoppers state that user-generated content significantly impacts their purchasing decisions, surpassing all other marketing methods](https://rhapsody.ams3.digitaloceanspaces.com/88670d805abac2d44dd84dc959fadac7.png)
_90% of shoppers state that user-generated content significantly impacts their purchasing decisions, surpassing all other marketing methods (source: TurnTo)._

UGC resonates because it reflects real-life usage and satisfaction, making it highly relatable. When potential customers see others enjoying a product, they are more likely to trust the brand and feel confident in their purchase decisions. This makes UGC a powerful tool in any digital marketing strategy for e-commerce.

### Strategies for Integrating UGC

- **Social media campaigns:** Social media platforms are ideal for showcasing UGC. Brands can run campaigns encouraging customers to share their experiences using a branded hashtag. 
- **Competitions and incentives:** Competitions are an effective way to encourage UGC. Offering prizes for the best user-generated photo or video can motivate customers to participate. This strategy not only boosts engagement but also provides high-quality content that the brand can repurpose in its marketing efforts.
- **Feature UGC on product pages**: Displaying UGC on product pages can enhance the shopping experience by providing real-life examples of how products look and perform. Photos and videos from satisfied customers can help answer potential buyers' questions and reduce purchase hesitation.
- **Testimonials and reviews**: Integrating customer testimonials and reviews into marketing materials adds a layer of credibility. Video testimonials, in particular, can be very persuasive as they convey emotion and authenticity more effectively than written reviews.

All industries can benefit from UGC. Here’s the real-life example of the Bioindustry Association taking advantage of this strategy.

[multi channel campaign example education](https://rhapsody.ams3.digitaloceanspaces.com/27fbb1735c32ba01b43ca9d178db4d3d.mp4)

>👉  See the full story [here](https://www.rhapsodymedia.com/our-work/bioindustry-association-bia) 

## 6. Embrace Augmented Reality (AR) and Virtual Reality (VR): Reimagine the Shopping Experience


By integrating AR and VR into your digital marketing strategies, you can provide customers with engaging, realistic experiences that bridge the gap between online and offline shopping. Let’s dive in to the most commonly used features of AR and VR in the e-commerce space: 

### Virtual Try-On Features

Virtual try-on features are becoming increasingly popular in the fashion and beauty industries. By using AR, customers can visualise how clothes, accessories, or even makeup will look on them without physically trying them on. This technology uses the camera on a customer’s device to superimpose products onto their image in real-time, providing a realistic preview.

![40% of shoppers are willing to pay more for a product if they can experience it through AR. (source: infosys BPM) ](https://rhapsody.ams3.digitaloceanspaces.com/673a79631b02d3dd79d45199cff942b6.png)
_40% of shoppers are willing to pay more for a product if they can experience it through AR. (source: infosys BPM)_ 

### Shop While You Watch: Live Shows

Zara, the global fashion retailer, has successfully implemented AR and VR technologies in its digital marketing strategy. In China, Zara’s live streams, which feature virtual try-ons and immersive experiences, have become immensely popular. 

Customers can participate in live shows, interact with products, and make purchases in real-time. This innovative approach not only boosts engagement but also drives sales by creating a dynamic and interactive shopping experience.

![Shop While You Watch: Live Shows](https://rhapsody.ams3.digitaloceanspaces.com/df248030cdc499d7d3c0deb466fc03f6.png)

>👉  See our full case study on live shopping experiences [here](https://www.rhapsodymedia.com/our-work/divid)

### 360° Product Tours

360° product tours are another powerful application of AR and VR in e-commerce. These tours allow customers to explore products from every angle, offering them a more detailed and comprehensive view than static images. 

For example, an online furniture store can use VR to let customers virtually place a couch in their living room, helping them to see how it fits with their existing décor. 

This level of interaction builds confidence in the purchase decision, enhancing customer satisfaction and reducing returns.

### The Impact of AR and VR on Customer Engagement and Sales

The integration of AR and VR into e-commerce digital marketing strategies has shown significant positive impacts on customer engagement and sales. Studies show that 61% of consumers favour retailers that offer AR experiences, and 71% indicated they would shop more frequently if AR was available (source: Reydar). 

[Google Art and Culture VR museum ](ams3.digitaloceanspaces.com/rhapsody/16c6a9a08f4ecd5dca152ba72d48094d.mp4)

>👉  See our full case study [here](https://www.rhapsodymedia.com/our-work/google)

## Stay Ahead of the Curve: Even More E-commerce Trends to Watch

E-commerce never stops changing, new trends are emerging every day. Here are a few already proven strategies to watch. 

**💡 Q&A with our Expert**

_[Ramesh](https://www.linkedin.com/in/patelrb/), what emerging technologies or trends do you see having the biggest impact on future e-commerce marketing strategies?_

![ecommerce-digital-marketing-strategy-expert-insight](https://rhapsody.ams3.digitaloceanspaces.com/34e9051b091dcd845e6b3a524b37a6f3.png)

**👛 Shoppable videos**: Shoppable videos are transforming the way consumers interact with brands. By integrating purchasing functionality directly into video content, brands can offer a seamless shopping experience that drives engagement and conversions.

**Example**: A fashion brand might create a lookbook video during which viewers can click on items being worn by models to purchase them directly from the video.

**🤖 Blockchain for transparent supply chains**: Blockchain technology offers supply chain transparency and traceability, something which is becoming increasingly important to consumers who are concerned about the origins and ethics of their purchases. Blockchain can reassure customers about the authenticity and ethical sourcing of products.

**Example**: A medical retailer might use blockchain to provide detailed information about the journey of a product, enhancing trust and loyalty among consumers.

**💸 Subscription-based models**: Subscription-based e-commerce models are gaining traction across various industries, offering convenience and cost savings to consumers while ensuring steady revenue streams for businesses. These models can include curated boxes, replenishment services, and access to exclusive content or products.

**Example**: A health and wellness brand might offer monthly subscription boxes with curated products based on the customer's personal preferences and health goals.

Looking forward, the key to remaining an e-commerce leader lies in an unwavering commitment to innovation and adaptability. By fostering a mindset that values experimentation and flexibility, you can navigate the complexities of the digital marketplace and seize opportunities that others might overlook.

## Let Us Help Your E-Commerce Thrive

Maximising these strategies can be challenging, especially with limited resources. Rhapsody, **a full-stack marketing agency**, can be your partner in achieving success. We offer flexible, scalable solutions tailored to your needs and budget.

[Contact us today](https://www.rhapsodymedia.com/contact-us?utm_source=organic&utm_medium=blog&utm_campaign=ecommerce-digital-marketing-strategy-best-tactics) for a non-binding consultation and discover how we can help you elevate your e-commerce marketing and achieve sustainable growth.


ecommerce-digital-marketing-strategy-best-tactics 

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Mind Over Marketing: 6 Untapped Tactics for an Ecommerce Digital Marketing Strategy

This week's Quick Cuts dives into key updates for creators and consumers alike, with a focus on user engagement and valuable content. We explore Threads' new features, Google's August 2024 core update and the underconsumption core trend. 


<br><br>
## Cut 1/3: Threads is levelling up with new features

![Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features](https://rhapsody.ams3.digitaloceanspaces.com/182ad3f8f7cc5c4f5af258f77dcafd4d.jpg)
_Source: Unsplash_

🚀 Meta's text-based [app](https://www.rhapsodymedia.com/development/mobile-apps) just dropped some major updates: analytics, post scheduling, and drafts. This means better insights, more control, and easier content planning for users and creators alike.

**Key takeaways:**

- Threads added analytics to its platform, allowing users to track key performance metrics like view counts, interaction insights, follower growth, and audience demographics.
- The increased focus on features suggests Meta's commitment to the platform, which has 200 million monthly active users.
- Threads only needs to attract a small portion of active users from other platforms (like the 20% who actively post on X) to be successful, as a large percentage of users are passive consumers.

**Action items for You:**

- Consider creating engaging [content](https://www.rhapsodymedia.com/production/copywriting) specifically for the Threads format, focusing on text-based conversations.
- Explore potential partnerships with influencers or communities already active on Threads.

Source: [Socialmedia Today](https://www.socialmediatoday.com/news/threads-announces-analytics-adds-draft-scheduling/724428/)

<br><br>
## Cut 2/3: Google's August 2024 Core Update

![Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features](https://rhapsody.ams3.digitaloceanspaces.com/e7f3fdc1492079f8d95acc1607a19bce.jpg)
_Source: Unsplash_

🚀  Google's latest core update aims to improve search results by prioritising high-quality, user-centric content.

**Key takeaways:**
- **Google's Ongoing Commitment to Quality**: The update reinforces Google's dedication to providing users with the most relevant and helpful search results.
- **Support for Diverse Content Creators**: The update aims to showcase a wider range of websites, including smaller and independent ones.
- **Gradual Algorithm Adjustments**: Google's approach involves continuous refinement of its search algorithms based on user feedback and website performance.

**Action items for You:**

- **Be Patient**: Google's core updates take time to fully roll out and for their impact to be evident. Avoid making drastic changes to your website based on short-term fluctuations.
- **Create High-Quality Content**: Develop content that is informative, engaging, and original. Avoid producing content solely for SEO purposes.
- **Focus on Long-Term Strategy**: Rather than chasing quick wins, invest in building a strong foundation of high-quality content and user experience.

Source: [Google](https://developers.google.com/search/blog/2024/08/august-2024-core-update?utm_source=tldrmarketing)

<br><br>
## Cut 3/3: “The underconsumption core” trend takes hold on TikTok

![Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features](https://rhapsody.ams3.digitaloceanspaces.com/1131671f13e97d0d591307655fd9be3b.jpg)
_Source: Unsplash_

🚀 A new trend, dubbed "underconsumption core," is gaining traction on TikTok, challenging traditional consumer behaviour. This movement encourages individuals to buy less, spend less, and focus on experiences over material possessions.

**Key takeaways:**
- **Mindful Spending**: The trend promotes conscious consumption and prioritising needs over wants.
- **Focus on Minimalism**: The "underconsumption core" trend encourages people to reduce spending, buy less, and prioritise saving.
- **DIY and Repurposing**: Influencers showcase how to create products, reuse items, and adopt a minimalist lifestyle.

**Action items for You:**

- **Highlight Product Longevity**: Emphasise the durability and long-term value of products to appeal to consumers seeking quality over quantity.
- **Create Content Focused on Experiences**: Shift marketing efforts towards experiences rather than material possessions to align with the trend's emphasis on mindful consumption.
- **Educate Consumers**: Create content that empowers consumers to make informed purchasing decisions and highlights the financial benefits of mindful spending.
- **Offer Repair and Refurbishment Services**: Provide options for customers to extend the life of products, demonstrating commitment to sustainability and reduced consumption.

Source: [Under30CEO](https://www.under30ceo.com/tiktoks-underconsumption-core-trend-explained/?utm_source=tldrmarketing)

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #8: Google Search's Core Update and Threads' Latest Features

<br><br>
AI is transforming pharma marketing, with companies reporting a **20% efficiency boost** and a 15% increase in customer engagement when using AI (McKinsey). 

This article explores how **AI is used in pharma marketing** for personalising [campaigns](https://www.rhapsodymedia.com/design/campaign-design), improved patient engagement, and data-driven decision making.

<br> 

### Give your eyes a break without missing out. 

<br>Enjoy the **audio version**:
<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lztmy7kd" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## From Traditional to AI-Driven: The Evolution of Pharma Marketing

Historically, pharmaceutical marketing has relied heavily on traditional channels such as print advertising, direct mail, and conferences. These methods, while effective in certain aspects, face increasing limitations in today's digitally-driven world, such as: 

- **High costs:** [Print](https://www.rhapsodymedia.com/production/pre-press-and-retouching) and broadcast advertising can be expensive, with significant production and distribution costs.
- **Lack of personalisation:** Traditional marketing is generally one-size-fits-all, making it difficult to deliver personalised messages that resonate with individual consumers.
- **Difficulty in measuring ROI:** Traditional methods lack the precise metrics needed to accurately measure the effectiveness of campaigns, making it challenging to justify marketing spend and optimise strategies.

The adoption of **AI in pharma marketing** is rapidly accelerating, with leading pharmaceutical companies investing heavily in AI technologies. 

![Companies using AI for their marketing campaigns have seen a 20% increase in efficiency and a 15% increase in customer engagement. (Source: McKinsey & Company](https://rhapsody.ams3.digitaloceanspaces.com/51606edca439adc2cd265f67161ae160.png)
_Companies using AI for their marketing campaigns have seen a 20% increase in efficiency and a 15% increase in customer engagement. (Source: McKinsey & Company)_

## AI Data Analytics and Predictive Modelling in Pharma Marketing

To maximise the value of vast pharmaceutical datasets, AI-powered analytics and predictive modelling are essential. By harnessing these tools, marketers can gain deeper insights into customer behaviour, optimise campaigns, and drive business growth.

Here are some practical applications: 

- **Customer segmentation:** Identify distinct patient groups based on demographics, disease states, and treatment preferences.
- **Predictive analytics:** Forecast customer churn, treatment adherence, and response to marketing campaigns.
- **Marketing optimisation:** Allocate marketing budgets effectively, personalise messaging, and optimise channel selection.

### Generative AI in Content Creation

One of the biggest **pharma marketing trends** is using AI in content creation. By leveraging generative AI in pharma marketing, we can produce highly personalised materials, from patient communications to compelling marketing copy.

Here are some practical applications:

- **Tailored patient communications:** Generate personalised emails, letters, or SMS messages based on patient demographics, disease state, and treatment adherence.
- **Customised educational materials:** Create patient-specific educational content, such as brochures, videos, or online resources. 
- **Product descriptions:** Generate compelling product descriptions for websites, catalogues, and marketing materials.
- **Marketing copy:** Create persuasive [marketing copy](https://www.rhapsodymedia.com/production/copywriting) for various channels, including advertising, email campaigns, and landing pages.

It's essential to combine AI-generated content with human expertise to ensure accuracy, relevance, and compliance with regulatory guidelines.

![78% of CMOs in the pharmaceutical industry state that AI-driven personalisation significantly enhances customer satisfaction and engagement. (source: Salesforce)](https://rhapsody.ams3.digitaloceanspaces.com/9a98ec48dd5f456787bea52a84d06389.png)
_78% of CMOs in the pharmaceutical industry state that AI-driven personalisation significantly enhances customer satisfaction and engagement. (source: Salesforce)_


### Chatbots and Virtual Assistants

AI-powered chatbots and virtual assistants are revolutionising the way pharmaceutical companies interact with patients. By providing instant, accessible support, these digital helpers enhance the patient experience and drive customer satisfaction.

Here are some practical applications: 

- **Medication adherence support:** Virtual assistants can remind patients to take their medication, provide educational content, and offer personalised support to improve adherence rates.
- **Appointment scheduling:** Patients can easily book, reschedule, or cancel appointments through a chatbot, saving time and effort.
- **24/7 patient support:** Chatbots can answer frequently asked questions about medication, side effects, and dosage, freeing up human agents to handle more complex inquiries. For example, a patient experiencing side effects can interact with a chatbot to get immediate information and guidance, thus reducing any feelings of anxiety they might be experiencing.

![The use of AI chatbots can reduce customer service costs by up to 30%, according to IBM.](https://rhapsody.ams3.digitaloceanspaces.com/e9fa33abe7239bf216889603c5b2f25e.png)
_The use of AI chatbots can reduce customer service costs by up to 30%, according to IBM._

### Machine Learning in Market Segmentation

Machine learning is transforming pharma market segmentation. By analysing vast datasets, we can identify highly specific customer segments beyond traditional demographics. 

💡 **Picture this:**

```
By targeting the right audience with tailored messaging, AI-driven predictive analytics can improve marketing ROI by up to 30%. (Source: Forrester Research)
```

Here are some practical applications: 

- **Patient journey segmentation:** Mapping out patient journeys to identify touchpoints and opportunities for intervention. By understanding patient behaviour at different stages, marketers can deliver relevant content and offers.
- **Channel optimisation:** Determining the most effective marketing channels for specific segments. For instance, identifying high-value physicians who prefer digital channels over in-person interactions.
- **Predictive modelling:** Forecasting customer behaviour, such as product adoption, loyalty, and churn, to optimise resource allocation and marketing spend.


### Integrating AI with Multichannel Marketing in Pharma

[Omnichannel marketing](https://www.rhapsodymedia.com/blog/multi-channel-marketing-campaigns-examples) delivers a seamless customer experience across multiple touchpoints, from websites and social media to physical stores and mobile apps. 

AI acts as the central nervous system of omnichannel marketing. By analysing customer data from various sources, it creates a unified customer overview, enabling marketers to deliver personalised experiences across different channels. 

By delivering consistent and relevant messages across different channels, AI helps create a seamless and personalised customer journey. 

![AI-driven multichannel marketing strategies can increase conversion rates by 25%, according to a study by Gartner.](https://rhapsody.ams3.digitaloceanspaces.com/c4425d6f6fc3e78f34b6d66f7d251bc4.png)
_AI-driven multichannel marketing strategies can increase conversion rates by 25%, according to a study by Gartner._

## AI in Pharma Industry: A Comprehensive Look at the Future

From hyper-personalised marketing to revolutionary drug discovery, AI is reshaping the landscape. Why should pharma use AI? Let's explore the key trends in pharma marketing. 

**AI Personalisation in Pharma Marketing:** AI empowers pharma marketers to deliver hyper-personalised experiences across all touchpoints.

The key benefits of AI-driven personalisation include:
- **Increased patient engagement:** Relevant content and offers drive higher open rates, click-through rates, and overall interaction.
- **Improved customer satisfaction:** Tailored experiences enhance the patient journey, building trust and loyalty.
- **Optimised marketing ROI:** pharma companies using AI can target the right audience with the right message, allowing them to maximise their marketing investments.
- **Enhanced patient outcomes:** Personalised support and education can improve treatment adherence and health outcomes.

![AI personalises pharma marketing by identifying patients who might benefit from new medication and then delivering targeted ads with relevant information. ](https://rhapsody.ams3.digitaloceanspaces.com/86a790395076ae999d69ac9c0590b411.png)

**AI Precision Targeting:** AI's ability to delve deeply into patient data – from demographics to digital footprints – allows pharma companies to create highly specific audience segments. This precision enables hyper-targeted messaging that truly resonates.

**AI in Drug Discovery:** As reported by Emersion Insights, billions have been invested in AI-driven drug discovery startups in 2021, signalling a surge in industry interest. McKinsey & Company predicts that, by 2024, AI will streamline drug development from target identification to clinical trials, thus reshaping the future of medicine.

**AI for Personalised Care:** AI transforms healthcare by analysing vast amounts of data from various sources:

- **Electronic health records:** Years of medical history, diagnoses, and treatment details paint a detailed picture of an individual's health journey.
- **Wearable devices:** Real-time data on activity levels, sleep patterns, and vital signs provide valuable insights into a patient's current health status.
- **Genetic testing:** Uncovering an individual's genetic makeup allows for a deeper understanding of potential health risks and the creation of personalised preventative measures.

**Telemedicine Propelled by AI:** AI is propelling telemedicine into the mainstream. With a projected 70% of consultations going virtual by 2025 (AAMI), AI is bridging geographical divides and enhancing access to care.

![The telemedicine market could reach a value of $286.22 billion by 2030. (source: Fortune Business Insights)](https://rhapsody.ams3.digitaloceanspaces.com/792692a2ac2fe057bc3e976d5d2e3257.png)

## Transform Your Pharma Marketing With Our AI Expertise

AI is more than a trend; it's reshaping the pharma industry. By harnessing AI, companies can forge deeper connections with patients, gain invaluable insights, and create highly targeted campaigns. 

Ready to explore AI marketing solutions? Schedule a free, [no-obligation](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=ai_pharma) consultation with Rhapsody, a pharma marketing agency. Together, we'll see if AI is the right solution to unlock your true marketing potential. 

Sources: [McKinsey](https://www.mckinsey.com/industries/life-sciences/our-insights/how-ai-could-revolutionize-drug-discovery), [Nature](https://www.nature.com/nrd/), [Accenture](https://www.accenture.com/au-en/insights/health/artificial-intelligence-healthcare)



AI in Pharma Marketing: AI-Powered Strategies for Pharma Marketers

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Client Success Manager

Agnieszka Wieczorkowska

Netflix, Amazon, and Reddit are reshaping their businesses to adapt to evolving consumer behaviours. Netflix is expanding beyond streaming with a strategic push into gaming. Amazon is revolutionising [e-commerce](https://www.rhapsodymedia.com/blog/how-much-does-e-commerce-website-cost-2024?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) shopping by integrating its platform with social media giants TikTok and Pinterest. Meanwhile, Reddit is exploring new revenue streams through increased advertising and potential premium [content](https://www.rhapsodymedia.com/production/copywriting?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) offerings. These industry leaders are setting the standard for innovation and adaptability in the digital age.

<br><br>
## Cut 1/3: Why is Netflix Building a Gaming Empire? 

![gamification-Netflix](https://rhapsody.ams3.digitaloceanspaces.com/27ca8880007f68ee4b183f8b97e2e547.jpg)
_Source: Unsplash_

🚀 Netflix is diving headfirst into the gaming world, but unlike its usual content strategy, it's staying tight-lipped about results. However, early signs and its focus on interactive storytelling and enhanced [UX](https://www.rhapsodymedia.com/design/user-experience-design-ux?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) hint at a promising future.

**Key takeaways:**
- Netflix is treating gaming like a new international market, iterating based on user data.
- The company has released over 100 games and has another 80 in development.
- Early successes include Grand Theft Auto remakes and games based on popular shows like "Stranger Things" and "Too Hot to Handle."
- Netflix is prioritising narrative-driven games linked to its reality shows through the "Netflix Stories" app.
- Cloud gaming is being tested, allowing users to play on their TVs within the Netflix app.
Despite a growing library, discoverability remains a challenge within the Netflix TV [app](https://www.rhapsodymedia.com/development/mobile-apps?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7).

**Action items for You:**

- **Explore the potential of interactive storytelling**: Consider how your brand can leverage narrative-driven experiences to engage audiences.
- **Prioritise mobile**: Given the success of Netflix's mobile gaming strategy, explore mobile-first gaming opportunities for your brand.
- **Consider partnerships**: Collaborate with gaming studios or influencers to accelerate your entry into the gaming market.

Source: [FastCompany](https://www.fastcompany.com/91167859/netflix-video-game-strategy-comes-into-focus)

<br><br>
## Cut 2/3: Amazon Integrates with TikTok & Pinterest

![social-commerce](https://rhapsody.ams3.digitaloceanspaces.com/d13a699847c934645b51104da42d887d.jpg)
_Source: Unsplash_

🚀  Amazon is expanding its reach by allowing users to purchase directly from ads on TikTok and Pinterest. This move highlights the growing importance of social [e-commerce](https://www.rhapsodymedia.com/blog/how-are-brands-using-no-code-e-commerce-for-success?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) and offers valuable insights for marketers.

**Key takeaways:**
- **Seamless Shopping Experience:** Users can now purchase products directly from Amazon ads on TikTok and Pinterest without leaving the platform.
- **Social Commerce Boost:** This integration is a significant step forward for social commerce, where platforms and not brand websites become direct channels for e-commerce transactions.
- **Enhanced User Convenience:** Linking social media profiles to Amazon accounts provides real-time product information, pricing, and delivery details, streamlining the shopping process.
- **Expanded Reach for Amazon**: By partnering with TikTok and Pinterest, Amazon gains access to a wider audience and increases its visibility on popular social media platforms.
- **Potential for Increased Sales**: The integration could lead to higher conversion rates as users can make purchases impulsively while browsing their favourite social media platforms.
- **Data-Driven Insights:** Both Amazon and the social media platforms can collect valuable data on consumer behaviour and preferences, enabling targeted advertising and product recommendations.

**Action items for You:**

- **Develop a social commerce strategy:** Explore opportunities to integrate shopping features within your brand's social media presence.
- **Invest in social media advertising:** Consider utilising targeted advertising on platforms like TikTok and Pinterest to reach potential customers.
- **Optimise mobile shopping experience:** Ensure your website and online store are mobile-friendly and optimised for quick purchases.

Source: [Bloomberg](https://www.bloomberg.com/news/articles/2024-08-08/amazon-deals-let-shoppers-buy-products-on-tiktok-pinterest)

<br><br>
## Cut 3/3: Reddit Expanding Ad Reach and Exploring Paid Content

![reddit-ads](https://rhapsody.ams3.digitaloceanspaces.com/9cfaec0aff50060eb132fd2393fa0053.jpg)
_Source: Unsplash_

🚀 Reddit, aiming to boost profitability, is considering new monetization strategies. The platform plans to increase ad placements, enhance search capabilities, and potentially introduce paywalled content.

**Key takeaways:**
- **Ad revenue growth:** Reddit is focused on increasing ad revenue by expanding ad placements, including within comments and search results.
- **Improved search functionality:** The platform is investing in [AI-powered](https://www.rhapsodymedia.com/blog/ai-powered-marketing-your-guide?utm_source=organic&utm_medium=blog&utm_campaign=blog-post-rqc7) search to enhance user experience and create new ad opportunities.
- **Potential paywalls:** Reddit is exploring the possibility of paywalled content, particularly for exclusive communities and features.
- **User backlash**: Reddit's recent changes, including API fee increases and ad policy updates, have caused user discontent.

**Action items for You:**
- **Leverage Reddit for Market Research:** Reddit's communities offer invaluable insights into consumer opinions, trends, and preferences, providing a rich source of market research data.
- **Explore Paid Partnerships:** Consider partnering with popular Redditors or communities to reach a targeted audience and build brand credibility.
- **Monitor User Sentiment:** Given the potential for user backlash to Reddit's changes, marketers should closely monitor sentiment and adjust their strategies accordingly.

Source: [ArsTechnica](https://arstechnica.com/gadgets/2024/08/reddit-mulls-showing-ads-in-more-places-paywalled-subreddits/?utm_source=tldrnewsletter)

<br><br>
Do you need a supportive partner in helping you achieve **your marketing goals**?
Rhapsody Media is a creative content agency from London, UK
<br>
Read our [reviews](https://clutch.co/profile/rhapsody#reviews) and [Contact Us](https://www.rhapsodymedia.com/contact-us?utm_source=blog&utm_medium=article&utm_campaign=quick_cuts_July1&utm_content=footer)
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Rhapsody's Quick Cuts #7: How Netflix, Amazon, and Reddit Are Redefining Their Industries

<br><br>
**VR stadium tours** are no longer a futuristic fantasy; they are a powerful tool for sports teams to propel fan engagement into the next dimension.

A recent PwC study found VR experiences can **increase brand loyalty by up to 20%**, making them a game-changer for stadiums seeking to cultivate a fiercely devoted fanbase.

This article will guide you through everything you need to know about **VR stadium experiences**, from the technical aspects of **VR tours** to all the steps involved in creating an unforgettable experience for your fans.

![VR stadium experience data ](https://rhapsody.ams3.digitaloceanspaces.com/7ce53cc8fb3c0a96f030b909e322abc6.png)

<br> 

### Give your eyes a break without missing out. 

<iframe class="murf-embed" width="560" height="102" src="https://murf.ai/embeds/index.html?embedId=lzl2jfwi" allowfullscreen title="Murf Embed Player" style="border: none;"></iframe> <script src="https://murf.ai/embeds/widget.js" ></script>


<br><br>

## What a VR Stadium Tour Offers?

A VR stadium experience ditches some of the limitations of a physical visit. It uses virtual reality to create a completely immersive tour where fans can explore every inch of the stadium – from the player's bench to the highest tier.

```
VR stadium tours allow fans to explore the stadium in a completely immersive way, as if they were actually there in person.
```

Here's what makes VR stadium experiences truly special. Users get:
- 360° panoramic views of the stadium
- access to typically restricted areas like the locker room.
- high-resolution visuals and immersive sound effects
- spatial audio that gives a realistic sense of direction and distance within the stadium
- interactive elements like player highlights or historical timelines
- data integration with other stadium apps or ticketing systems

## Why Invest in a VR Tour? 

Let’s dive into the data that proves VR is not just a trend but a strategic investment for your stadium. 

- **Increased fan engagement and brand loyalty:** VR tours foster a sense of community and exclusivity, strengthening the bond between fans and your team.
- **Improved conversion rates for premium experiences:** An immersive experience can significantly improve conversion rates for premium seating and hospitality packages.

<br> 

[Increased fan engagement with VR stadium experience](ams3.digitaloceanspaces.com/rhapsody/2af980a1611892fcb947aa862dfd65a5.mp4)

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- **Enhanced accessibility for fans with disabilities:** VR tours open the stadium doors to everyone. Fans with disabilities who may have difficulty attending a game in person can now experience the stadium virtually.


>Rhapsody is helping break the mould within venue VR accessibility to help visitors and venues provide an enhanced and safer environment for disabled visitors when attending gigs or attractions. These VR solutions are not only immersive but help remove anxiety prior to attendance by signposting and mapping journeys to benefit those attending. - Mark Briggs, [Nimbus Disability](https://www.nimbusdisability.com/)

<br> 

[VR Services enhance accessibility for fans with disabilities](ams3.digitaloceanspaces.com/rhapsody/8afa37d66038699cb366aeaf8ebd036e.mp4)

<br> 

- **Additional revenue streams for merchandise:** Fans can browse and purchase merchandise directly within the VR environment, creating a convenient and revenue-generating opportunity.

<br> 

[Additional revenue streams for merchandise VR tours](ams3.digitaloceanspaces.com/rhapsody/c7ed5d4a4b6598cccfc83b358d41e04b.mp4)

<br> 

## How to Create a Captivating VR Tour?

Creating a truly immersive and engaging VR stadium tour requires careful planning and execution. Here's a breakdown of the key steps involved:

### 👉 Choosing The Right Partner

It is crucial to select the right partner to bring your VR vision to life. As a **VR company**, we have a proven track record in creating immersive experiences and a deep understanding of VR technology. We also have extensive knowledge of **VR tour software** that streamlines the development process and ensures a high-quality end product.

### 🔧 Planning and Content Creation

We believe the foundation of any successful **VR experience** lies in meticulous planning and content creation. This phase involves:

- **Brainstorming ideas**: We collaborate with clients to generate creative concepts for the VR tour.
- **Scripting the narrative**: Then we develop a compelling storyline that guides fans through the virtual stadium experience.
- **Capturing high-quality 360° footage**: We produce visually stunning content that showcases the stadium's unique features and atmosphere.

### 📹 Development and Integration

Once the planning and content has been finalised, we can move on to the development and integration phase. This involves:

- **VR experience assembly**: Our team assembles the VR tour, incorporating interactive elements to enhance the user experience.
- **Interactive element integration**: We seamlessly integrate engaging features like player highlights, historical timelines, or interactive hotspots.
- **Platform integration**: We ensure the VR tour integrates seamlessly with your existing digital platforms, such as your website or mobile app.

![VR technology 72% of sports fans are interested in using VR technology to experience sporting events. ](https://rhapsody.ams3.digitaloceanspaces.com/a32b1b30c895f4e4c1aa4c023560f21d.png)

## The Rhapsody VR Advantage With Real-World Examples

Rhapsody is a leading VR/AR specialist agency with a proven track record in creating immersive experiences for renowned brands. We’ve collaborated with iconic organisations such as Arsenal FC and the Portugal National Stadium to deliver cutting-edge VR solutions. We have: 

- expertise in crafting engaging narratives and user experiences
- a proven track record in delivering high-quality VR solutions
- commitment to ongoing support and maintenance

### The Bradford City AFC interactive stadium experience includes:

- a digital ticket booth 
- an integrated merchandise shop 
- high-resolution visuals of the pitch and seating options 

[The Bradford City AFC with VR stadium tour](ams3.digitaloceanspaces.com/rhapsody/34c031f6e166fc227557e27072e1fb0e.mp4)


>👉 See this 360 VR tour [here](https://bradfordcityafc.rhapsodymedia.com/#43174879p&86.69h&77.04t) 

### The Huddersfield Town A.F.C. 360 stadium tour experience includes:

- an integrated e-commerce shopping experience
- backstage footage 
- premium hospitality 
- accessibility features 

[The Huddersfield Town A.F.C. 360 stadium tour experience](ams3.digitaloceanspaces.com/rhapsody/e31d3859e48704874ec3636dec5d87db.mp4)

>👉 See this 360 VR tour [here](https://huddersfieldtownafc.rhapsodymedia.com/#43209033p&122.88h&90.49t) 

## Beyond the Stadium: Expanding the Reach of VR Tours

The power of VR extends far beyond the realm of sports stadiums. Its immersive capabilities offer vast potential across various industries:

- **Virtual product demonstrations for brands**: VR allows customers to experience products in a lifelike setting, enhancing engagement and driving sales.

Immersive museum exhibits for educational institutions: VR brings history and art to life, offering unforgettable educational experiences.

### Rhapsody and Google: Bringing Art and Culture to Life Through VR

**Challenge:** Google's ambitious Google Arts & Culture project required a scalable solution to capture high-resolution imagery for virtual tours of global cultural sites.

**Solution:** Rhapsody partnered with Google to become its strategic VR provider. We assembled a global network of experts to capture stunning 360-degree imagery, managing complex logistics and technical requirements across diverse locations.

**Results:**

- Operating in 14 countries with 36 photographers
- Time spent on location captures since 2022: 338 days
- Unique locations captured: 136

[Google Art and Culture VR museum ](ams3.digitaloceanspaces.com/rhapsody/16c6a9a08f4ecd5dca152ba72d48094d.mp4)

>👉 See full case study [here](https://www.rhapsodymedia.com/case-studies/google) 

## Let's Create an Unforgettable VR Experience Together

Ready to transform your stadium into a virtual reality destination? [Contact us today for a no-obligation consultation.](https://www.rhapsodymedia.com/contact-us)

Our team of VR experts will work closely with you to create a custom VR tour tailored to your specific goals and audience. 

Let's create a VR experience that leaves a lasting impression on your fans.


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