Electrifying

Devising contemporary branding,
smart logos and a sleek, engaging
website for EV start-up Electrifying.

Services

  • Account Management
  • Branding
  • Campaign
  • Conceptual Design
  • Digital Design
  • Hosting
  • Website Design
  • Website Development

Electric Vehicle start-up Electrifying.com approached Rhapsody
to carry out it’s full branding, website design and development.
Founded by a panel of EV experts, Electrifying provides an
end-to-end service for EV buyers to get advice on and choose
vehicles to buy via a third party. Rhapsody held a series of
workshops with Electrifying, who discussed what they wanted
the brand to do and how they wanted it to look.

Here to clear
the air

From these workshops, Rhapsody created full brand guidelines,
starting with the tagline ‘Here to clear the air’ which had
environmental connotations as well as illustrating Electrifying's
desire to demystify the process of buying an electric vehicle.

Rather than using the traditional lightning bolt as a logo,
our creative team applied this typographically to the E of
Electrifying and came up with other visual motifs, drawn from
a circuit board, to denote the sense of community associated
with the brand. Both could be applied to everything from
social assets to staff business cards.

A series of blues, greens and yellows were chosen as the
signature colour palette, giving the effect of an energy bar.
As well as being an active palette, this array of colours
denoted a utopia, a calm and green future, which creates
a positive association with the brand and its goals.

Beyond the branding, Rhapsody turned its hand to designing the
content-heavy responsive website, driven by car videos and
written reviews, which had an extensive sitemap with a wealth of
pages. The Review pages were defined as key for Electrifying and
the user experience emphasises this by taking the user down the
funnel to these pages.

Rhapsody created a UX
strategy and various
prototypesprior to approval,
including design wireframes.

Rhapsody worked closely with Electrifying throughout,
reviewing timelines and building in agile processes to
circumvent project delays. We delivered a smart, engaging
brand concept and website which wowed the client and
continues to impress its ever-growing audience.

Electric Vehicle start-up Electrifying.com approached Rhapsody
to carry out it’s full branding, website design and development.
Founded by a panel of EV experts, Electrifying provides an
end-to-end service for EV buyers to get advice on and choose
vehicles to buy via a third party. Rhapsody held a series of
workshops with Electrifying, who discussed what they wanted
the brand to do and how they wanted it to look.

Here to clear
the air

From these workshops, Rhapsody created full brand guidelines,
starting with the tagline ‘Here to clear the air’ which had
environmental connotations as well as illustrating Electrifying's
desire to demystify the process of buying an electric vehicle.

Rather than using the traditional lightning bolt as a logo,
our creative team applied this typographically to the E of
Electrifying and came up with other visual motifs, drawn from
a circuit board, to denote the sense of community associated
with the brand. Both could be applied to everything from
social assets to staff business cards.

A series of blues, greens and yellows were chosen as the
signature colour palette, giving the effect of an energy bar.
As well as being an active palette, this array of colours
denoted a utopia, a calm and green future, which creates
a positive association with the brand and its goals.

Beyond the branding, Rhapsody turned its hand to designing the
content-heavy responsive website, driven by car videos and
written reviews, which had an extensive sitemap with a wealth of
pages. The Review pages were defined as key for Electrifying and
the user experience emphasises this by taking the user down the
funnel to these pages.

Rhapsody created a UX
strategy and various
prototypesprior to approval,
including design wireframes.

Rhapsody worked closely with Electrifying throughout,
reviewing timelines and building in agile processes to
circumvent project delays. We delivered a smart, engaging
brand concept and website which wowed the client and
continues to impress its ever-growing audience.

How can we help?

We're always open for a chat,
get in touch

Contact

How can we help?

We're always open for a chat,
get in touch

Contact