Xiaomi Christmas Campaign

High-volume Christmas campaign delivered across 26 markets, showcasing Xiaomi’s connected home ecosystem.

Problem

Xiaomi needed to deliver a unified Christmas campaign across 26 markets with a late October brief and a fixed November launch. The challenge was creating a family-friendly hero film and a high volume of adaptable assets that showcased Xiaomi as a connected home ecosystem, not just a phone brand, all within an extremely compressed production timeline.

Solution

Rhapsody designed and delivered an agile, multi-stream production approach that combined creative strategy, full film production, and scalable asset systems. By running parallel workflows, developing adaptable visual frameworks, and using AI to accelerate concepting and approvals, we enabled Xiaomi to localise and deploy assets quickly across markets while maintaining a consistent, high-quality brand story.

Results

The campaign launched on time across 26 markets with a complete suite of film, digital, and retail assets. Xiaomi expanded usage rights to include TV and cinema, and local teams successfully adapted the creative to their market needs. The project demonstrated Rhapsody’s ability to execute complex, high-volume campaigns at speed without compromising creative quality or operational control.

Holiday Campaign Production in Studio

For the Xiaomi Christmas campaign, we developed a global holiday marketing strategy designed to balance emotional storytelling with clear product relevance across multiple markets. The goal was to create a festive campaign that felt human, relatable, and culturally adaptable while reinforcing Xiaomi’s position as an accessible, smart technology ecosystem for everyday life.

The brief was to create a family-friendly Christmas story that entertained without becoming overly sentimental, while positioning Xiaomi as more than a phone brand. The creative needed to work across cultures, resonate with busy households, and showcase a wide range of smart home products within a single, cohesive narrative.

360°

The strategy for this campaign

26

Markets activated with adaptable assets

3

Weeks from concept approval to campaign launch

Xiaomi holiday promotional image featuring two smartphones and a smart band against a red festive background, highlighting a Christmas offer of up to 50 percent off.