Veeam AI Campaign

AI-powered imagery brought Veeam’s campaign to life, building strong awareness around ransomware protection and its critical role in today’s threat landscape.

Problem

Veeam created a campaign with the tagline "We Don’t Just Win Games, We Save Them" to enhance awareness and promote effective ransomware protection solutions in the APJ region. 
The US-based software company had hired an external agency 
to develop the imagery for the campaign. However, the visuals delivered by the agency lacked impact and did not meet Veeam’s resolution or quality expectations.

Solution

Rhapsody was tasked with improving and ​reworking the visuals: 
our team set to work to address the client’s concerns about low resolution and visual impact. We created assets from scratch using Figma and AI image generation. We also used better vectors and assets to ensure crisp, professional visuals suitable for a high-visibility campaign that would ultimately drive engagement and generate interest.

Result

The compelling visuals developed by our team were better aligned with the campaign's theme than the previous ones and they effectively conveyed the campaign's message: they increased awareness of Veeam's ransomware protection offerings within 
the APJ region and were successful in engaging both prospects 
and existing customers.

AI generated tennis ball player.

The "Stay in the Game" campaign is a prime example of successfully leveraging AI—it provided greater control over the visual style, allowing us to create unique, bold, and high-quality imagery that resonated with the target audience. This approach also proved more time-efficient and budget-friendly compared to traditional image-sourcing methods. 

AI generated football player