National Trust

National Trust came to us with an established print handbook for the Sky Gardening Challenge. The brief was to translate it into a standalone, mobile-first Ceros experience that could maximise awareness, reach and active participation and help grow greener areas in the city

Problem

Following the Rhapsody pitch, National Trust asked us to translate the Sky Gardening Challenge, an established print handbook with a loyal audience, into a standalone digital experience. The challenge: hold the editorial voice readers already trusted, work mobile-first for a campaign that lived on phones, and build interactive moments that earned scroll-time rather than interrupting it. All of this had to land alongside an existing creative agency, on a competitive timeline, against a fixed go-live date tied to the wider campaign.

Solution

Rhapsody delivered a single, standalone Ceros experience built mobile-first and adapted to desktop without re-designing the core moments. We anchored the work around three principles: editorial collage as the primary visual language (so the handbook's voice travelled intact); interactivity where it earned its keep (a mini quiz returning personalised plant recommendations, and an interactive moodboard creator); and a flow shaped for scroll-swipe-share behaviour on a phone. Rather than translating the handbook page-for-page, we re-imagined it as a growing guide for small spaces. Same authority, new format.

Result

The experience launched on schedule on 23 April 2026 and exceeded its signup target, with signups approaching 10,000 alongside strong media coverage. The National Trust's incumbent creative agency endorsed the finished work, calling out the tone of voice and editorial craft. The build held its shape across breakpoints, with the same core moments reading on desktop as on mobile. The engagement opened a pipeline of follow-on opportunities (seasonal living guides, member onboarding, appeal microsites and an annual-impact-story experience) built on the same foundation, shorter to spin up because the system now exists.

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A handbook with a loyal print readership only travels to digital if the voice travels with it. We led with editorial collage as the visual system, kept body type and pacing close to the printed original, and built motion (including the butterfly and bee sequences that drew specific praise from the creative agency) as detail moments rather than headline tricks. Small details, big difference.

Mobile-first is easy to claim and hard to deliver. We signed off every core moment on mobile before opening desktop, then adapted the desktop layout without re-designing the flow. The result: the campaign launched with parity across breakpoints, and the desktop view extended the experience rather than competing with it.

National Trust Ceros Experience

Two interactive moments shipped: a mini quiz returning personalised plant recommendations, and a moodboard creator that turned passive browsing into a small act of authorship. Both were built on Ceros with custom SDK work. Invisible to the user, but the reason the interactions feel native to the experience rather than bolted on.

National Trust has a strong creative agency partner already in place. Our work sat alongside theirs, not in competition with it. We picked up the experience build, motion and SDK lanes, fed back into the wider campaign collateral, and earned the agency's endorsement on the finished piece. The relationship is now the foundation for the next chapter of Ceros experiences across the NT calendar.

Honest pacing on feedback windows, content lock before partial build, a single named approver per round, and a pre-publish checklist that covers desktop and mobile, latest version, every URL, signed off before going live. These aren't process for process' sake; they're the difference between a launch that lands clean and a launch that gets rescued in the small hours.